Attending SMASH 2022? Be sure to check out the sessions featuring our Greystone experts!

The New Marketing Landscape - Senior Care Marketing Leaders Share Best Practices to Move the Needle | Mary Jane Fitts (Greystone), Jamison Gosselin (Jamison Marketing LLC), Jodie Roberts (Senior Services of America), and Amanda Warren (Merrill Gardens Senior Living)

Date: Monday, October 24, 2022

Time: 10:30 AM

Opportunities for the senior living business are all around us as we prepare marketing plans for 2023. After deftly navigating marketing programs through a pandemic and then a period of pent up demand, marketers in the senior living space now must navigate changing consumer demands, demographic tailwinds and economic headwinds.

Hear thoughts and insights from peer marketing leaders in the space about resources, technology and strategies to drive growth and squeeze more value out of every dollar.

In this facilitated "town hall" style conversation, you’ll take away some insights to help your business. We cover:

• Top of mind industry and economic factors influencing budgets
• New test pilots
• Strategies to target and convert better leads
• Consumer marketing tactics to borrow from other industries

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