Greystone is excited to be in Florida as a Gold Sponsor for the LeadingAge Southeast Annual Conference!

If you're attending, be sure to check out our sessions:

Beyond the Continuum: Embracing the Aging-in-Place Model | Stuart Jackson, Brad Straub, Justin Spooner, Melissa Heiss‍

Tuesday, July 22, 2025, at 2:45 p.m. ET

We are at a pivot point in consumer expectations. While the continuum of care model from ten years ago was very segmented and focused on setting, today’s consumer is focused on the suite of available services and not strictly on the physical environment. To respond to this shift, more providers are adopting an age-in-place model and expanding services offered to residents. Wellness clinics, nurse practitioners, in-house home care, and hospice are becoming the norm. However, adopting an age-in-place model can be disruptive to many provider’s business models. This session will explore the key operational, physical plant, and marketing strategy changes to consider when evaluating an age-in-place model.

Learning Objectives:

• Identify key considerations to effectively evaluate the age-in-place model
• Learn how to integrate home- and community-based services to enhance the resident experi-ence and business model
• Identify strategies to mitigate the financial impact to the traditional life plan community model from embracing the age-in-place concept
• Understand best practices to ensure reliable service that allows for resident continuity

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10 AI-Driven Ideas to Enhance Engagement and Boost Conversions in Senior Living Sales and Marketing | Mary Jane Fitts (Greystone), Susan Bogan (Age-Pop), & Janel Wait (Age-Pop)

Tuesday, July 22, 2025, at 2:45 p.m. ET

In today’s rapidly evolving senior living landscape, finding innovative ways to engage pro-spective residents and their families is essential for growth. This session will explore 10 powerful examples of artificial intelligence (AI) tools and techniques that senior living communities can easily integrate into their existing sales and marketing strategies to drive better engagement and increase conversion rates.

Attendees will learn about practical, accessible AI solutions designed to automate and en-hance outreach efforts, improve lead generation, and create more personalized experienc-es for potential residents. From predictive analytics that help prioritize high-quality leads, to AI sales assistants that provide quick answers to frequently asked questions to how AI searches are changing the search engine marketing game, each example will showcase how AI can make sales and marketing more efficient, personalized, and impactful.

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Healthy Repositioning and Growth When it Seems Like the Odds are Against You! | Stuart Jackson, Joel Holmes (Greystone); Carson Parr (RLPS); Doug Feller (Village on the Isle)

Wednesday, July 23, 2025, at 11:00 a.m. ET

As LeadingAge Southeast member-providers endeavor to meet the rapidly increasing consumer demand for new IL units, many are left wondering if healthy repositioning and growth is possible when it seems like all odds are against them. These challenges can range from inadequate land on which to grow, what to do with obsolete buildings, how to renovate occupied buildings, and if, when and how to approach off-campus growth. Each of these challenges is further exacerbated by the financial realities of escalating development and construction costs as well as ever-increasing real estate values. But help is on the way!

This speaker team, which includes a LASE member provider, gold business partner (Greystone), and business partner (RLPS), will demonstrate how community sponsors can overcome the odds and create growth on a seemingly land-locked campus by avoiding rigid thinking and instead getting creative about what was possible. Using Village On the Isle as a case study example, the first strategy was improving rather than increasing their acreage through a land-swap to create eventual growth opportunities. Presenters will then show how this same provider continued their nimble approach for the future and bucked the skilled care trend by building a new health center when everyone else was doing the opposite: downsizing and even divesting altogether of this service line.

Learning Objectives:

• ‍‍Trade rigid approaches to growth for flexible thinking that can lead to successful future outcomes
• Develop how-to approaches for complex occupied renovation of older/existing building stock
• Evaluate growth opportunities beyond the borders of an existing LPC specific to satellite campus development

And, come see us at our booth:

Booth: #309 (expo map here)