Join us at LeadingAge Oregon in 2022! Greystone is proud to be hosting the following sessions during the conference:

Getting the Most Bang for Your Buck: How Marketing Automation Leads to a Larger Return on Investment

Wednesday, May 11, 2022, 1:00 - 2:15 PM PST

Speakers: Mindy Cheek and Tricia Mackin of Greystone, Hannah Delagardelle of Attane

Finding qualified leads and getting them all the way through the sales funnel to conversion is a challenge that senior living marketing teams will always face. So how can you streamline your processes to make this more efficient? The move to digital tools and marketing automation can not only lead to increased productivity and a better return on investment, but also allow your sales counselors more time to build meaningful relationships with prospects.

Key Learnings:

1. Discover new marketing automation tools to streamline your processes
2. Learn how to improve your ROI and conversion rate through marketing automation
3. Explore how to give sales counselors more opportunities for success

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How Culture Impacts Your Workforce Challenges

Thursday, May 12, 2022, 1:30 - 2:45 PM PST

Speakers: Justin Spooner and Andrew Leech of Greystone

The past two years have placed unprecedented pressure on businesses and our industry was certainly not immune. As organizations face ongoing workforce challenges in a candidate-driven environment, how do you create – and more importantly, maintain – a culture of retention, support, and employee growth? Justin Spooner and Andrew Leech explain how addressing issues with your culture can ultimately lead to overcoming challenges with retention, occupancy, and overall employee sentiment.

Key Learnings:

1. Listen to real-life examples of how organizations similar to you have seen improvement after addressing larger culture-related obstacles
2. Discover non-wage-related benefits and compensation that can make the difference in retaining staff
3. Learn how to recognize the early signs of cultural decline and discuss tactics to address those challenges head-on

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