Greystone is excited to be in Nashville as a Gold Sponsor for the LeadingAge Annual Conference!

If you're attending, be sure to check out our sessions:

Beyond the Continuum: Embracing the Aging-in-Place Model | Stuart Jackson, Brad Straub, Justin Spooner, and Melissa Heiss

Monday, October 28, 2024, at 8:15 a.m. CT

The traditional continuum of care model, which provides care in segmented settings, no longer meets the preferences of consumers who want to access a suite of services in a variety of physical settings. In response to this shift in consumer preferences, more providers of aging services are adopting an age-in-place model featuring wellness clinics, nurse practitioners, in-house home care, and hospice services. Join representatives of LeadingAge Gold Partner Greystone to explore the operational, physical plant, and marketing strategy changes providers must make before adopting an age-in-place model. Presenters will offer guidance on mitigating the aging-in-place model's financial impact on the traditional life plan community.

Learning Objectives:‍

• Identify key considerations to effectively evaluate the age-in-place model
• Learn how to integrate home- and community-based services to enhance the resident experience and business model
• Identify strategies to mitigate the financial impact to the traditional life plan community model from embracing the age-in-place concept
• Understand best practices to ensure reliable service that allows for resident continuity

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Targeted Digital Media: The Secret to Marketing Success | Mary Jane Fitts; Marybeth Roberts (John Knox Village); Janel Wait and Susan Bogan (AgePop)

Tuesday, October 29, 2024, at 3:00 p.m. CT

John Know Village, a life plan community in Kansas City, MO, has succeeded in increasing the engagement of prospective residents, optimizing lead quality, increasing sales, and boosting marketing results. During this session, the community's sales and marketing team will share the secret to its success: advanced technology and targeted digital media. Marketing and financing experts will join the conversation to describe how senior living communities nationwide can use technology tools and digital landscape navigation to generate leads, foster engagement, and guide prospects through the sales cycle. Presenters will also share lessons to help you equip and train your sales team to leverage the power of technology.

Learning Objectives:

• Learn how involving residents in the process can unlock potential, lead to innovation, and foster thriving communities.
• Delve into the process of conducting effective focus groups and what we can learn about consumers.
• Discuss the impact of how younger boomers' preferences are shaping the industry.

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Repositioning the Single-Site Life Plan Community | Brad Straub; Debi McNeil and Matt Kurumada (Canterbury Court)

Wednesday, October 30, 2024, at 8:00 a.m. CT

Can single-site life plan communities thrive in the future, given the increasing complexity of senior living, continued workforce challenges, and the investments required to respond to changing consumer preferences? The answer is a resounding "yes," according to leaders of Canterbury Court, a 60-year-old single-site community in Atlanta, GA. This session will examine how Canterbury Court has thrived since it updated its strategic plan and launched a 2016 expansion and repositioning project that added new wellness, healthcare, and memory care services to the campus and made targeted investments in facilities, technology, and human resources. You'll be impressed by this story of a single-site organization that responded to changing consumer preferences and exceeded resident expectations.

Learning Objectives:

• Highlight the ways in which younger boomers are shaping tomorrow’s senior living;
• Discuss the strategic and operational steps necessary to reposition an existing campus that exceeds expectations of both current and future residents;
• Identify critical success factors in execution, including how to manage disruption of the business model and existing residents, how to align a non-profit for ultimate success and create a balanced unit mix.

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And make sure to swing by our booth, #1411. View the full expo map here.