Our team addresses senior living’s complexities with knowledge gained through three decades of experience. Whether your goal is a new development, expansion, repositioning or business improvement, Greystone can assist you. Our advisory services include:
Strategic Planning
- Bringing board members and management together to define objectives consistent with an organization’s mission and values
- Identifying opportunities to expand senior services, taking into account an organization’s strengths, weaknesses and market competition
- Understanding market growth and constraints to formulate a recommended strategy
- Creating a specific plan that prioritizes actions, allocates resources, implements timelines and describes financial realities
Project Planning
- Envisioning communities that capitalize on market opportunities while adhering to an organization’s strengths, values and goals
- Defining a project’s direction and scope through market and financial tests
- Aligning project recommendations that satisfy capital market expectations
- Preparing a business plan based on today’s environment
Marketing
- Finding creative and adaptive ways to reach higher occupancy levels
- Leveraging our knowledge of current trends and practices to evaluate market opportunities, pricing programs, advertising methods and sales teams
- Providing ongoing training in lead management and sales tactics
- Offering practical, relevant recommendations and strategies that can be implemented for both short-term and long-term success
Operations and Business Improvement
- Creating ways to exceed resident expectations while meeting financial targets
- Combining hospitality-based delivery with business-oriented metrics
- Developing financial and operations audits for business improvement
How can we help start, improve or redirect your community? Contact us today.