Senior living marketing professionals from around the country gathered this month at Greystone’s Texas-based headquarters for Sales School, an opportunity for networking and to learn the most effective strategies and tactics for connecting with seniors and articulating the benefits of the CCRC lifestyle.
This year’s education sessions addressed highly relevant topics, including:
- Health care
- Social media
- Customer profiles
- Media and technology
- Tours, first impressions and the visitor experience
- Lead generation
- Referral development
- Discovery process
- Phone calls
- Wait list options
- Move-in day
About 30 sales and marketing professionals participated in Sales School, as well as members of Greystone’s marketing team. Here’s what two attendees said about their experiences at Sales School:
“I was hesitant to attend Sales School. As an administrator, I wasn’t sure it would be beneficial for me. I now have a new perspective on the sales process and the sales team. The teams at Greystone are exceptional, and they definitely walk the walk. They go above and beyond for the clients that they serve. It is evident that this is a passion and not a job for them. I appreciate their candor and ethics. Thank you for a wonderful experience!” — Selena Wade, Epworth Villa
“I think Greystone is awesome! You can tell Sales School was a well-organized, well-thought-out, team-built process. The vibes from the workers, our teachers, etc. was awesome. It made me want to work at Greystone!” — Amber Adams, MRC Cornerstone
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See photos from Sales School in the gallery below.