Dallas will welcome the non-profit senior living industry this fall when the 2013 LeadingAge Annual Meeting & Expo takes place Oct. 27–30. Greystone is pleased to announce its education sessions for this year’s Meeting:

Education Sessions:

Marketing as an Investment, Not an Expense (147-G)
12:30 p.m. to 2:00 p.m., Wednesday, Oct. 30 
Alyssa Adam, Methodist Retirement Communities
Tricia Mackin, Greystone
Roger Randall, Greystone  

A Roadmap for Growth: Considerations for the Path Ahead (101-H)
2:30 p.m. to 4:00 p.m., Wednesday, Oct. 30
Richard Barger, Diakon Lutheran Social Ministries
Stuart Jackson, Greystone
Ron Jennette, Methodist Retirement Communities

Hotel-Style Hospitality in Senior Living (126-H)
2:30 p.m. to 4:00 p.m., Wednesday, Oct. 30
Sam Guedouar, The Amsterdam at Harborside
Tim Mallad, Greystone
Chet Surmaczewicz, Santa Marta


Today’s Marketing Challenge: Reaching Adult Child Influencers
1:30 p.m., Tuesday, Oct. 29  
Patt Brewster — Greystone

Leadership: The Overlooked Ingredient in Successful Community Management
2:20 p.m., Tuesday, Oct. 29
Rick Cumberland — Greystone

Great by Choice: 8 Steps to a Marketing Self-Assessment
10:40 a.m., Wednesday, Oct. 30 
Mary Jane Fitts — Greystone

Learn more about the LeadingAge Annual Meeting & Expo.