Tag Archives: The Greystone Event


Photos: Follow-Up From The Greystone Event

Each summer, The Greystone Event welcomes senior living professionals from organizations and locations around the country to Texas for three days of networking and education sessions that share best practices and industry trends.

This year’s Event kicked off with a special presentation by Dave Ferguson on the recent merger between American Baptist Homes of the West and be.group. The merger between these two non-profit senior living providers formed a new entity with nearly $1.5 billion in assets and $360 million in annual revenue. Together they serve 9,800 residents and employ 3,700 staff members at 83 total communities.

The behind-the-scenes look at this merger set the perfect tone for the rest of the education sessions, which covered other important topics, including:

  • Leadership strategies
  • The economic downturn’s current impact on capital markets
  • Executing strategic change
  • Resident expectations and the Fair Housing Act
  • Innovation in design and development
  • Finding success with healthcare brands
  • The science behind sales
  • Service quality excellence

Optimizing market share served as the theme throughout the presentations, further highlighted by an address from LeadingAge CEO Larry Minnix. As always, The Event served as a valuable mid-year opportunity to look at our industry and our individual organizations — and to consider how we can collectively take advantage of the opportunities ahead.

See photos from The Greystone Event 2015 in the gallery below. Stay tuned in August for video highlights and more content from these three days in Texas.

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Larry Minnix to Address Greystone Event Attendees

LeadingAge CEO, Larry Minnix, will join over 170  senior living industry leaders at the annual Greystone Event in Irving, Texas next month.  He is scheduled to address the crowd and share his perspective on hot senior living issues and the future of LeadingAge.  Mr. Minnix has 30+ years of experience in aging services and announced earlier this year his plan to retire at the close of 2015.

During a decade and a half guiding LeadingAge, Minnix burnished his reputation as a soft-spoken but powerful voice on aging-related issues. He helped reinvigorate and unify a diverse 6,000-member organization, while also championing upgrades for resident services, technology and applied research. We look forward to the insight he will bring to our conference July 8-10.

Larry Minnix

Community Art Competition Featured at Annual Conference

Art is Ageless, Greystone’s inaugural resident art competition, will be featured at The Event next month.  All Greystone-affiliated CCRCs were encouraged to participate in this initiative designed to promote healthy aging, spark creativity and highlight the cognitive abilities of our residents through the levels of care and show that no matter their age seniors can still create beautiful pieces of art. The competition was open to residents of independent living, skilled nursing, assisted living and memory support.  Over 80 entries from more than 8 communities were received.

“The variety and level of skill represented by the entries we received is remarkable!” Sue Plasterr, Corporate Vice President – Greystone Management, stated. “The panel of judges certainly had their work cut out for them.”

A panel of senior living experts, artists, designers and art professors carefully reviewed each entry based on artist’s technique, subject matter and overall composition to choose finalists.  Six pieces, 3 from independent living and 3 from healthcare, were ultimately selected and will be displayed at The Greystone Event in Irving, Texas July 8-10. First, second and third places will be awarded in each category and one overall winner will also be recognized.

Scroll below to view the winning entries.

EWS - Lil Bias Purple Iris 2

Edgewood Summit (IL) – Lil Bias

EWS - Marguerite Walker 4 - Copy

Edgewood Summit (HC) – Marguerite Walker

Grandview- Dorothy Cox RV#1

Redstone Village (HC) – Dorothy Cox

Plaza Buckingham - Cohn 2 - Copy

Buckingham (HC) – Cohn

Querencia -Jack Puryear Master Work

Querencia (IL) – Jack Puryear

SM - Katy Zahner

Santa Marta (IL) – Katy Zahner