Tag Archives: skilled nursing

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Santa Marta’s Health Care Expansion Nearing Completion

Santa Marta is pushing toward completion of a health care expansion at its life plan community campus in Olathe, Kan. The $11 project will add eight assisted living units, 12 memory support suites and 18 private skilled nursing beds, as well as a new physical therapy gym.

The skilled nursing portion of the project is expected to be ready for occupancy this November. Workers are currently painting and installing flooring, tile and wall coverings. Final grading has also started in preparation for landscaping.

The assisted living and memory support portions of the project are expected to be ready for occupancy this December. Workers are currently installing showers and finishing drywall. Painting will soon commence.

In addition to its duties as management consultant at Santa Marta, Greystone is also development consultant on this expansion project. See photos of progress in the gallery below.

Learn more about Santa Marta.

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Gulf Coast Village’s Expansion Pushes Toward Completion

Work continues on an expansion project at Gulf Coast Village, a Volunteers of America-sponsored continuing care retirement community in Cape Coral, Fla. The expansion includes a new health center that will include 80 assisted living units and 48 memory support units. A second phase will include redevelopment of the existing skilled nursing center, resulting in a total of 105 beds.

Gulf Coast Village first opened in 1989. Greystone is serving as development consultant on this expansion project in addition to its duties as management consultant.

See photos of Gulf Coast Village’s expansion take this month in the gallery below. Learn more about Gulf Coast Village.

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Baptist Life Communities Finances New Project in Alexandria (Ky.)

Plans will now accelerate into high gear for The Seasons at Alexandria, a new senior living project sponsored by Baptist Life Communities (BLC) and planned for Alexandria, Ky. Ziegler closed this month on the $64.420 million bond financing.

The Seasons will replace BLC’s existing Baptist Convalescent Center, located just eight miles north of where The Seasons will be developed. Phase I of The Seasons will include 117 skilled nursing beds and 66 personal care beds. Phase II will add 60 independent living units and a number of amenities.

BLC also owns and operates Baptist Village in Erlanger (Ky.) and Griesser Farm in Burlington (Ky.).

See renderings of The Seasons in the gallery below. Learn more about BLC and its communities.

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Marketing Team Members Recognized at Sales Adventure

Senior living marketers from around the country journeyed to Dallas last week for Greystone’s Sales Adventure 2016. These community-based professionals were welcomed by the Greystone logo in lights at the Omni Hotel in downtown:

For three days, attendees enjoyed education and breakout sessions, networking and social events. The highlight of each year’s Sales Adventure is an awards dinner held on Thursday night. Here’s a look at this year’s winners:


RHINO Award

Jill Coleman, The Westerly Residences at Wichita Presbyterian Manor

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Janine Short, The Barrington of Carmel

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Penny Hurst, The Barrington of Carmel

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Senior Living Counselor of the Year

Dianne Larivee, Deerfield


Marketing Community of the Year

Querencia at Barton Creek (Marketing Team Members: Jill Conant, Phillip Taylor, Joan Ford, Marcia Lang, Lauren Struby)

Marketing Community of the Year - Querencia


Admissions Coordinator of the Year

Kathy Wheeler, Gulf Coast Village


Admissions Director of the Year

Rochelle Humphrey, The Plaza at Edgemere

Admissions Director of the Year - Rochelle Humphrey - Edgemere


Health Services Sales Counselor of the Year

Brittany Middleton, The Plaza at Edgemere

Health Services Sales Counselor of the Year - Brittany Middleton - Edgemere


Newcomer of the Year

April Dillon, Sales Counselor, The Buckingham

Newcomer of the Year - April Dillon - The Buckingham


Marketing Assistant of the Year

Nikki Meeker, Senior Living Coordinator, The Barrington of Carmel

Marketing Assistant of the Year - Nikki Meeker - Barrington


Sales and Marketing Director of the Year

Vanessa Curtright, Edgemere

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Blue Sky Sales Team of the Year

The Westerly Residences at Wichita Presbyterian Manor (Sales Team Members: Jill Coleman, Caren Remmers, Chrissie Ammann, Samantha Skaggs)

Blue Sky Sales Team of the Year - The Westerly


Operational Sales Team of the Year

The Amsterdam at Harborside (Sales Team Members: Sarah Gilroy, Erika Osbeck, Shannon Volin, Elaine Lucchesi)

Operational Sales Team of the Year - Sarah Gilroy - Amsterdam


Congratulations to all of this year’s nominees and winners! See more photos from Sales Adventure 2016 (and its 80s-style extravaganza) in the gallery below.

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Santa Marta’s Phase II Takes Shape

New assisted living, memory support and skilled nursing units, plus new commons areas, are under construction at Santa Marta, a continuing care retirement community in Olathe, Kan. Sponsored by the Archdiocese of Kansas City in Kansas, Santa Marta first opened in 2007. Its early success and strong reputation in the market created demand that necessitated this Phase II expansion. Here’s a look at where construction stands:

Assisted Living and Memory Support

The new assisted living and memory support space is part of a three-story structure whose first floor will be used as basement storage. The second floor includes 12 memory support units, each 356 square feet, as well as a sunroom and multi-purpose room. The third floor includes eight assisted living units, available in four different unit types. The assisted living floor also includes a multi-purpose space.

Construction crews are currently installing roof framing and trusses on this new three-story structure. All exterior windows have been installed, and, once the roof is complete, interior mechanical, electrical and plumbing installation will begin. Completion of this new structure is expected in December 2016.

Skilled Nursing

The skilled nursing addition includes 18 private units. Residents choose from among four unit types that range in size from 283 to 311 square feet. Commons areas in this new skilled nursing space will include a chapel, multi-purpose room, dining room, TV room and administrative offices.

Currently, interior mechanical, electrical and plumbing systems are being installed, along with interior drywall and exterior masonry. The roof is complete and all exterior windows are installed. Full completion is expected in November 2016.

Renovation of Existing Spaces

Santa Marta’s Phase II isn’t limited to expansion. As part of the project, the community will renovate existing skilled nursing and memory support dining spaces to make room for more seating. Santa Marta will also renovate its existing physical therapy space to enhance capacity. Renovation of these spaces will begin in summer 2016 and end in December 2016.

Greystone is serving as development consultant at Santa Marta, in addition to its responsibilities as marketing and management consultant. See construction photos taken March 24 in the gallery below. Learn more about Santa Marta.

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Photos: East Ridge Occupying All Phases, Planning Grand Opening

East Ridge at Cutler Bay is now occupying all levels of its redeveloped health center, and the community is planning a grand opening ceremony for Feb. 19. Sponsored by SantaFe Senior Living, East Ridge is a 53-year-old continuing care retirement located in Cutler Bay, Fla., near Miami.

The redevelopment includes 90 private assisted living apartments, 31 private memory support suites and 74 private skilled nursing beds. The new assisted living and skilled nursing centers replace existing units and beds, and the memory support suites add an entirely new level of care to the community.

Residents began occupying these new units in early December. East Ridge’s new health center also achieved LEED for Home Platinum status. Greystone served as development consultant on the project. Other project team members included AG Architecture, Lecesse Construction and Bridget Bohacz + associates.

See photos of East Ridge’s new health center in the gallery below.

Learn more about East Ridge at Cutler Bay.

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A Moment of Realization: Adult Children and the Holidays

The holidays are a time when families gather. That means adult children may be seeing their parents for the first time in months. This visit could serve as the moment when an adult child realizes his or her parents need assistance with day-to-day living.

The discovery that parents are surviving rather than thriving can lead to confusion on the part of the adult child. After all, mom and dad had seemed fine during conversations on the phone. But if the adult child had actually seen how they were struggling on a day-to-day basis, he or she would have taken action long ago.

Now there’s a sense of urgency, one that makes it difficult to find a starting point.


Swimming in a Sea of Options

The majority of adult children will begin the senior living search online. Inevitably, they will feel overwhelmed as they encounter an array of options — independent living, assisted living, memory support, private caregivers, long-term nursing, home health and more. How will he or she make the right choice?

The National Center for Assisted Living reported there were 31,000 assisted living communities in 2010 — and the number has only grown since then. Similarly, LeadingAge reported there were about 1,900 continuing care retirement communities (or life plan communities) in 2010. Add in the growing number of home health and hospice companies, and you begin to understand just how overwhelming the options can feel.


What Sets You Apart?

What sets you and your community apart from the competition? The answer is simple: Experience. Not experience as in the number of years you and your team have worked in senior living, but rather as in the experience you create for adult children and their parents.

Experience means creating an image in the mind of the consumer. When an adult child begins an online search, this experience includes where you rank in search results, the navigability of your website, as well as information sufficient enough to capture an adult child’s attention and motivate him or her to pick up the phone and call.

When you do make the call-to-find-out-more list, the experience continues when you answer the phone. Are you prepared to create the experience your community desires? What type of greeting do you use? If put on hold, how long does an adult child wait before someone returns to answer his or her questions?

Remember: These adult children are often battling feelings of guilt, desperation, anxiety, fear and, in some cases, sheer panic. They are often out of town or have just returned from traveling. It’s important that you and your community provide a sense of calm and relief.


Creating the Right Face-to-Face Experience

If you’re successful online and on the phone, you’ll earn a face-to-face meeting. And what’s most important at this face-to-face meeting? That’s right: Experience. Continue the adult child’s positive experience through a warm greeting at the door. Make an impactful first impression by offering visitors something to drink and creating an atmosphere of placidity. Think through how far an adult child and his or her parents must walk during a visit. Think about what they can see, hear, smell and taste.

Ask questions without interrogating. When the adult child and his or parents ask questions, provide information and follow up with questions of your own. Create a realistic picture of how you and your community can meet this family’s unique needs, and demonstrate that each resident is important and valued.

Be a problem solver, a solution finder, a hero. You can be the one who helps an adult child ease his or her worry, anxiety and guilt, helping him or her to make a sound decision. You can be the one who articulates the many advantages and benefits your community can deliver to the prospective residents. Always be flexible, and remember your job is to make their situation easier.


Closing the Sale

As your face-to-face meeting draws to a close, the air should settle and the conversation should get easier. If you’ve done your job, the adult child will begin to feel at peace. And that’s when you establish next steps. Gain a commitment to move forward, and let them know when and how you will follow up.

While the holiday season brought the need for your services to an adult child’s attention, the holiday season could also mean the process drags out over weeks or months — nothing happens quickly at the end of the year.

Remain patient. You’ve demonstrated your community’s value, provided clarity and created a positive and unforgettable experience. In doing so, you’ve become the provider this adult child and his or her parents will turn to when ready to make a move.

—Mindy Cheek, Vice President, Marketing Services

Holiday Marketing

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SantaFe’s East Ridge Opens New Health Center

SantaFe Senior Living has opened the new health center at East Ridge at Cutler Bay, its 53-year-old senior living community serving the Miami area. The addition, called “Three Palms,” features new assisted living, memory support, skilled nursing and rehabilitation units.

Change at East Ridge emerged from a dialogue between SantaFe, East Ridge management and existing residents.

“Residents formed a task force and conceived a new philosophy based on ‘Choice and Change,’ which focused on services and care that they would want should, and if, they needed the services in skilled nursing, assisted living and memory care,” said East Ridge Director of Sales Rick Drew, who is quoted in a Cutler Bay News story. “The new direction of Three Palms focuses on resident-centered living whereby the resident is empowered to direct what they want and when. Always at the core is what the resident wants.”

The new units breakdown as follows:

  • 90 private assisted living apartments
  • 31 private memory support suites
  • 74 private skilled nursing rooms

Greystone is serving as development consultant at East Ridge. Learn more about East Ridge at Cutler Bay and its new services. See the latest aerial construction photos in the gallery below.

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Construction Update: East Ridge

The expansion of East Ridge at Cutler Bay Retirement Village continues to chug along. The SantaFe Senior Living Community in Cutler Bay, Fla., is undergoing a $70 million expansion.

Miami-Dade County’s only life care community will refresh residential service areas and add new memory support, assisted living, skilled nursing and a state-of-the-art rehabilitation center. Greystone is serving as development consultant. For more information on East Ridge, visit the community’s website.

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