Community leaders, representatives from Volunteers of America and others gathered earlier this month for the grand opening of Palmview, a health care expansion at Gulf Coast Village’s continuing care campus in Cape Coral, Fla.
Sponsored by Volunteers of America, Gulf Coast Village first broke ground on this expansion project in fall 2015. The $31 million expansion project includes 80 new assisted living units and 48 new memory care suites in a 130,980-square-foot, three-story structure.
The finished result is receiving rave reviews:
“We couldn’t be more proud that the vision is finally coming true,” Gulf Coast Village Executive Director Kevin Ahmadi told CapeCoral.com. “We set that vision out a couple of years ago and to see it begin to take shape is very rewarding.”
“This is something we are in dire need of in our city,” said Cape Coral Economic Development Manager Dana Brunett. “We have a large deficiency in assisted living facilities in Cape Coral. We have a couple more coming online over the next 18 months. It just shows that our city is growing and the amenities necessary to support that are coming online. This project and those like them are a critical aspect of our growth.”
“We wanted a wow factor,” said Volunteers of America Executive Vice President Wayne Olson. “Not only a facility to meet residents’ basic needs but a building people wanted to come to.”
Greystone served as development consultant on the Palmview expansion in addition to its role as management consultant at Gulf Coast Village.
For the 37th year, marketing and sales professionals from around the country gathered for Greystone’s Sales Adventure — a conference that delivers education and motivation to senior living sales team members.
This year’s Sales Adventure included a Yacht Rock theme. It took place April 26-28 in Southlake, Texas, and the conference featured sessions that addressed a wide range of relevant topics, including:
Breaking the voicemail barrier
Building and developing strong sales teams
Engaging residents’ families through technology
One of the highlights of each year’s Sales Adventure is an awards dinner during which leading sales teams and individuals are honored for their work over the past year. Here’s a look at the 2017 winners:
Expansion Sales Team of the Year: Mary’s Woods (Cheri Musotto-Conyers, Sue Black, Kristi Kane, Scott Warden, Kristen Smith)
Blue Sky Sales Team of the Year: Nakoma Sky (Tim Carmichael, Nancy Karner, Linda Warkomski)
Marketing Community of the Year: Edgemere (Vanessa Curtright Bowles, Rochelle Humphrey, Monika Pearce, Susan Briscoe, Joel Hernandez)
Cherie Litton, Marketing Director of the Year, Edgewood Summit
Melissa Heiss, Sales Director of the Year, The Stayton
Heather Lince, Marketing Assistant of the Year, The Terraces of Boise
Lydia Sanchez, Admissions Coordinator of the Year, Mirador
Armando Barrera, Community Liaison of the Year, Mirador
Shannon Volin, Senior Living Counselor of the Year, The Amsterdam at Harborside
Operational Sales Team of the Year: The Barrington of Carmel (Nikki Meeker, Penny Hurst, Janine Short)
Penny Hurst, RHINO AWARD, Barrington
Nancy Durant, RHINO AWARD, Santa Marta
Monika Pearce, RHINO AWARD, Edgemere
Janine Short, RHINO AWARD, Barrington
Susie Herrmann, Health Services Sales Counselor of the Year, Barrington
Kristi Kane, Newcomer of the Year, Mary’s Woods
Elaine Lucchesi, Senior Living Counselor of the Year, The Amsterdam at Harborside
On the banks of the beautiful Willamette River, a 16-year-old non-profit senior living community is capitalizing on its strong market reputation to grow for the future. Mary’s Woods at Marylhurst financed its existing continuing care campus in 1999 and it first opened in 2001.
Located in the Portland suburb of Lake Oswego, Ore., the community currently includes 233 independent living units, 50 independent living villas, 55 assisted living units, 23 memory support suites, 26 residential care suites and five licensed skilled nursing beds.
In April, Mary’s Woods secured $114,815,000 in tax-exempt bond financing and $60,250,000 in tax-exempt mandatory paydown securities that will help it add more units and serve more seniors.
The expansion will be called The Village at Mary’s Woods, and it will include 144 independent living units, 48 assisted living units, two common area buildings, 152 underground parking spaces and 150 above-ground parking spaces. One of the unique aspects of the project is a residential Town Square that will offer convenient services and programs that the organization has learned its residents appreciate and need.
Construction of this expansion will take place on 12 unused acres on the community’s existing 75-acre campus. Substantial construction is scheduled to end in phases, with completion of the first buildings to begin in late 2018 and completion of the entire project in late spring or early summer of 2019.
Mary’s Woods is led by a 16-member board of directors that includes Board Chair David Galt and Chief Executive Officer Diane Hood. This expansion will help Mary’s Woods capitalize on a market opportunity and serve its waitlist that includes more than 300 prospective residents.
“At the start of this project, our management team recognized the need for outside experience and expertise, both to ensure ultimate success and to provide assurances to our board as we moved forward,” Hood said. “Greystone brought a third-party perspective and a first-party investment in the project. They also brought a strong industry reputation, which was immensely helpful in navigating the capital markets to secure financing.”
Senior Vice President Stuart Jackson led Greystone’s work on this project:
“Mary’s Woods enjoys an incredible reputation in its market, which helped this expansion sell out as quickly as any that Greystone has worked on since the Great Recession,” Jackson said. “It’s been a pleasure to support such a strong organization — Diane and her team were excellent to work with. They are making a difference in the lives of their current residents, and this expansion will help them make a difference in many more lives in the future.”
Masonic Homes of Kentucky (MHKY) has been serving the Bluegrass State since the close of the Civil War. That’s many decades of service and many lives touched. Today, the MHKY campus in Louisville is home to a variety of senior living and care options — and those options are expanding in 2017.
MHKY is in the process of adding two new communities to its campus — The Meadow and Grove Pointe. The Meadow will be a 122-unit independent living center that also includes an 80-seat movie theater, a 300-seat performance space, a café and other amenities. The Grove will be a 48-unit assisted living center.
Early this year, crews were working on framing for The Meadow and foundation placement for Grove Pointe. The full project is expected to be complete in summer 2018.
As construction proceeded, the MHKY family was celebrating its significant anniversary with a gala on the 82-acre Louisville campus. Louisville’s WLKY-TV was on hand to capture highlights from the celebration. See those highlights in the video player below, as well as aerial photos of construction on MHKY’s Louisville campus in the gallery at the bottom of this page. Greystone is proud to be a sponsor of MHKY’s 150th anniversary, as well as development consultant for its expansion.
A $31 million, 128-unit expansion is close to opening at Gulf Coast Village’s continuing care campus in Cape Coral, Fla. Sponsored by Volunteers of America, Gulf Coast Village spent nearly three years planning this expansion, which includes both assisted living and memory support units. And construction of the expansion, called Palmview, has been taking place on the 36 acres adjacent to the existing Gulf Coast Village community for the past 18 months.
Now, in preparation for a March opening, the community is accepting reservations from those interested in living at Palmview. Once the Palmview project is complete and fully operating, Gulf Coast Village will take on a second phase that includes the $5.9 million transformation and renovation of existing assisted living units into skilled nursing units.
The Cape Coral Daily Breeze recently shared an update on progress at Gulf Coast Village. Executive Director Kevin Ahmadi said: “I couldn’t be more pleased to bring a state-of-the-art assisted living product to the Cape Coral market. Palmview will set the standard for all assisted living facilities.”
Greystone is serving as development consultant on the Palmview project, in addition to its role as management consultant at Gulf Coast Village.
LeadingAge’s PEAK Leadership Summit is an event that caters to senior living executives and agenda-setters. This Summit is a place where non-profit leaders can talk strategy, address industry challenges and share ideas about seizing future opportunities.
During the BaseCamp portion of PEAK, Greystone will serve as the leader of Zone 3: Strategic Planning and Partnerships. This Zone will feature video interviews with non-profit senior living CEOs who share their thoughts on a wide range of issues that are relevant and urgent today. After each video segment, Greystone team members will facilitate a discussion among attendees as we share ideas and best practices for moving organizations forward and growing their missions.
Here’s a look at our agenda for the 2017 LeadingAge PEAK Leadership Summit, taking place March 19–22 in Washington, DC:
Monday, March 20
10 a.m. — Making Your Mission Come Alive: Your organization’s mission should make your communities distinct and uniquely attractive in their markets. Non-profit providers have traditionally promised to deliver social, spiritual and physical security and peace of mind to residents and their families. When those promises are fulfilled, missions catch fire and allow for growth. Are your communities in a position to deliver on their mission-based promises?
10:45 a.m. — The Non-Profit Advantage: People want to be associated with organizations that create meaning. That goes for your residents and their families, as well as your staff and employees. As a non-profit provider, you have a tremendous story to tell, but getting all members of your organization to consistently and effectively communicate that story is incredibly challenging. Are you sharing your story in a way that articulates the benefits and advantages of choosing a non-profit provider?
11:30 a.m. — Growth: Your Defined Strategic Target: Why grow with a laser-focus on your organization’s mission-driven objectives? Because growth delivers more opportunities to your organization and the people it employees. Because growth helps protect your market from competition. And because growth gives you the scale needed to maximize your impact on senior lives. If non-profits choose to pass on today’s growth opportunities, they are choosing to cede that opportunity to other providers. What’s your plan for growth?
12:15 p.m. — Leadership: Driving Your Team to a Common Goal: Non-profit senior living teams are full of smart people who see their work as a true calling. Our industry needs sacrificial leaders who are willing and able to harness this intelligent and motivated workforce in moving our industry forward. Today’s effective senior living leaders are creating and sharing mission-based visions, acquiring the talent needed to achieve those visions, and promoting the idea that all team members have a voice — and that the best idea, answer or solution always wins the day. Are your people empowered to move your organization forward?
Tuesday, March 21
10 a.m. — Competition: Thriving in Your Markets: The influx of for-profit senior living providers in markets across the country is unmistakable. Not only are these for-profit providers competing for non-profit market share, they are also competing for non-profit messaging — consumers are having an increasingly difficult time differentiating between non-profit and for-profit providers. How will your organization stand out in the markets it serves?
10:45 a.m. — Mission AND Margin: Non-profit senior living communities are simultaneously businesses and missions. Rather than competing, these two roles work best in tandem. That is, it’s mission and margin rather than mission versus margin. The stronger a business model and the stronger an organization’s bottom line, the greater the impact that organization can make through execution and expansion of its mission. Are you strengthening your organization’s mission through stronger margin?
11:30 a.m. — Workforce and Talent Development: The future of senior living rests in the hands of all of us — the types of leaders who gather for PEAK. If you could wave a magic wand and create any type of future you want for your organization and the senior living industry at large, what type of future would you create?
The end of a long-term repositioning project at ABHOW’s The Terraces at Los Altos has arrived, and the final results are spectacular. The three-phase project’s construction first started in the summer of 2012 when ABHOW chose to move forward with revitalization plans at one of its oldest communities.
The first phase of repositioning included new memory support and skilled nursing units. A second phase added assisted living and commons areas. And a third phase created 87 independent living units, more commons areas and a parking garage at the campus in Los Altos, Calif.
The campus now features a total of 105 independent living units, 30 assisted living units, 16 memory support suites and 30 skilled nursing beds. The repositioning kept the community’s buildings small by intention in order to reflect the location of the campus within a large-yet-intimate residential area.
The impact of repositioning at The Terraces at Los Altos was evident even before the project’s completion. It earned recognition as the Best Repositioning of 2015, according to Senior Housing News. Now that the project is fully complete, The Terraces at Los Altos will move forward as one of California’s premier Life Plan Communities.
The University of Central Florida has secured nearly $14 million in financing for Legacy Pointe at UCF, a Life Plan Community proposed for 43.52 acres just a mile northeast of campus in Oviedo. The financing arrived in December 2016 via bond anticipation notes (BANs) underwritten by Ziegler.
Legacy Pointe at UCF is expected to include 126 independent living units, 30 independent living cottages, 48 assisted living units, 32 memory support suites and 48 skilled nursing beds. Construction should begin in early 2019 with the project scheduled for completion and opening in summer of 2020.
Greystone is serving as development consultant on the Legacy Pointe project. See renderings of the planned community in the gallery below.
The LeadingAge Annual Meeting and Expo is less than a month away, and non-profit providers are looking forward to this opportunity to learn, network and assess where we stand as an industry.
This year’s Annual Meeting runs from Oct. 30 to Nov. 2 in Indianapolis. As a LeadingAge Gold Partner, Greystone will be an active participant with speakers in five education sessions and an Expo booth where you can stop by to visit with us or get more information about our services.
We’ll also pose a question to our booth visitors this year: If you had a magic wand, what one thing would you change about the senior living industry? We’ll capture your responses and share them as a follow-up to our time together in Indianapolis.
Here’s a look at when and where you can connect with Greystone:
Sunday, Oct. 30, 2016
General Session: Charles Duhigg on The Science of Productivity, 1 to 2:45 p.m.
Greystone’s Mark Andrews will introduce Mr. Duhigg and reflect on what LeadingAge’s Be the Difference mantra has meant to Greystone and its clients.
Monday, October 31, 2016
Education Session 61-B: Experience-Based Senior Living: The Pinnacle of Hospitality, 8:30 to 10 a.m. Speakers: Jud Severns, Executive Director, The Terraces of Boise, Boise, ID; Jo Ann Mulligan, Resident Council President, Santa Marta, Olathe, KS; David Keaton, Corporate Vice President, Operations Management Services, Greystone, Irving, TX; Jeanne Thomas, Resident, The Terraces of Boise, Boise, ID.
Education Session 67-C: When New Meets Old: Marketing Repositioned Projects, 3:30 to 5 p.m. Speakers: Bruce Shogren, President/CEO, Presbyterian Manors of Mid-America, Inc., Wichita, KS; Mary Jane Fitts, Corporate Vice President, Greystone, Irving, TX; Jim Glynn, Principal, GlynnDevins Advertising and Marketing, Overland Park, KS; Jill Coleman, Presbyterian Manors of Mid-America, Inc., Wichita, KS.
Tuesday, November 1, 2016
Education Session 46-D: Purpose-Driven Business: Aligning Mission and Financial Outcomes, 8:30 to 10 a.m. Speakers: Wayne Olson, Executive Vice President of Healthcare Operations & Development, Volunteers of America Health Services, Eden Prairie, MN; Stuart Jackson, Senior Vice President, Greystone, Irving, TX; John Spooner, Co-CEO, Greystone, Irving, TX; Mark Andrews, Co-CEO, Greystone, Irving, TX.
Wednesday, November 2, 2016
Education Session 97-F: Managing Challenges Through Redevelopment and Expansion, 8:30 to 10 a.m. Speakers: Robert Green, Senior Vice President, Greystone, Irving, TX; Dave McDowell, Senior Vice President, Greystone, Irving, TX; Russell Mauk, Vice President, Design, Construction & Redevelopment, American Baptist Homes of the West, Pleasanton, CA; Matt Aubé, Manager, Greystone Communities, Inc., Irving, TX.
Education Session 54-G: Cracking the Nut: New Solutions to Address the Middle Market, 12 to 1:30 p.m. Speakers: Ron Jennette, President & CEO, Methodist Retirement Communities, The Woodlands, TX; Leslie Moldow, Principal, Perkins Eastman, San Francisco, CA; Brad Straub, Senior Vice President, Greystone, Irving, TX; Dan Hutson, VP, Communications & Marketing, be.group, Glendale, CA.
The LeadingAge Expo:
Visit Greystone at Booth No. 2624 at the following times:
12 to 3:30 p.m. on Monday, Oct. 31
12 to 3:30 p.m. on Tuesday, Nov. 1
9:45 a.m. to 12 p.m. on Wednesday, Nov. 2
See highlight’s from last year’s LeadingAge Annual Meeting and Expo in Boston:
The Greystone Event 2016 featured speakers from across the senior living industry sharing messages relevant and helpful to today’s providers. We pulled out some of the ideas shared at this year’s Event and edited them into a brief highlight video.
See the highlights using the video player below:
The Senior Living Landscape is Shifting (Mark Andrews, Greystone)
We Must Change the Perception of Senior Living (John Spooner, Greystone)
Demand is Skyrocketing Across Levels of Care (Stuart Jackson, Greystone)
Non-Profits Must Accelerate Their Pace (Mary Munoz, Ziegler and Diane Hood, Mary’s Woods at Marylhurst)