Tag Archives: sales

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Marketing Professionals Honored at Sales Adventure 2017

For the 37th year, marketing and sales professionals from around the country gathered for Greystone’s Sales Adventure — a conference that delivers education and motivation to senior living sales team members.

This year’s Sales Adventure included a Yacht Rock theme. It took place April 26-28 in Southlake, Texas, and the conference featured sessions that addressed a wide range of relevant topics, including:

  • Breaking the voicemail barrier
  • Goal-setting
  • Teamwork
  • Building and developing strong sales teams
  • Referral programs
  • Engaging residents’ families through technology
  • More

One of the highlights of each year’s Sales Adventure is an awards dinner during which leading sales teams and individuals are honored for their work over the past year. Here’s a look at the 2017 winners:


SA 2017 5

Expansion Sales Team of the Year: Mary’s Woods (Cheri Musotto-Conyers, Sue Black, Kristi Kane, Scott Warden, Kristen Smith)


SA 2017 7

Blue Sky Sales Team of the Year: Nakoma Sky (Tim Carmichael, Nancy Karner, Linda Warkomski)


SA 2017 3

Marketing Community of the Year: Edgemere (Vanessa Curtright Bowles, Rochelle Humphrey, Monika Pearce, Susan Briscoe, Joel Hernandez)


SA 2017 8

Cherie Litton, Marketing Director of the Year, Edgewood Summit


SA 2017 6

Melissa Heiss, Sales Director of the Year, The Stayton


SA 2017 4

Heather Lince, Marketing Assistant of the Year, The Terraces of Boise


SA 2017 1

Lydia Sanchez, Admissions Coordinator of the Year, Mirador


SA 2017 2

Armando Barrera, Community Liaison of the Year, Mirador


SA 2017 9

Shannon Volin, Senior Living Counselor of the Year, The Amsterdam at Harborside


Operational Sales Team of the Year: The Barrington of Carmel (Nikki Meeker, Penny Hurst, Janine Short)

Penny Hurst, RHINO AWARD, Barrington

Nancy Durant, RHINO AWARD, Santa Marta

Monika Pearce, RHINO AWARD, Edgemere

Janine Short, RHINO AWARD, Barrington

Susie Herrmann, Health Services Sales Counselor of the Year, Barrington

Kristi Kane, Newcomer of the Year, Mary’s Woods

Elaine Lucchesi, Senior Living Counselor of the Year, The Amsterdam at Harborside


Congratulations to all of this year’s winners!

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Marketing Team Members Recognized at Sales Adventure

Senior living marketers from around the country journeyed to Dallas last week for Greystone’s Sales Adventure 2016. These community-based professionals were welcomed by the Greystone logo in lights at the Omni Hotel in downtown:

For three days, attendees enjoyed education and breakout sessions, networking and social events. The highlight of each year’s Sales Adventure is an awards dinner held on Thursday night. Here’s a look at this year’s winners:


RHINO Award

Jill Coleman, The Westerly Residences at Wichita Presbyterian Manor

RHINO - Jill Coleman - Westerly

Janine Short, The Barrington of Carmel

RHINO - Janine Short - Barrington

Penny Hurst, The Barrington of Carmel

RHINO - Penny Hurst - Barrington


Senior Living Counselor of the Year

Dianne Larivee, Deerfield


Marketing Community of the Year

Querencia at Barton Creek (Marketing Team Members: Jill Conant, Phillip Taylor, Joan Ford, Marcia Lang, Lauren Struby)

Marketing Community of the Year - Querencia


Admissions Coordinator of the Year

Kathy Wheeler, Gulf Coast Village


Admissions Director of the Year

Rochelle Humphrey, The Plaza at Edgemere

Admissions Director of the Year - Rochelle Humphrey - Edgemere


Health Services Sales Counselor of the Year

Brittany Middleton, The Plaza at Edgemere

Health Services Sales Counselor of the Year - Brittany Middleton - Edgemere


Newcomer of the Year

April Dillon, Sales Counselor, The Buckingham

Newcomer of the Year - April Dillon - The Buckingham


Marketing Assistant of the Year

Nikki Meeker, Senior Living Coordinator, The Barrington of Carmel

Marketing Assistant of the Year - Nikki Meeker - Barrington


Sales and Marketing Director of the Year

Vanessa Curtright, Edgemere

Sales and Marketing Director of the YearCurtright


Blue Sky Sales Team of the Year

The Westerly Residences at Wichita Presbyterian Manor (Sales Team Members: Jill Coleman, Caren Remmers, Chrissie Ammann, Samantha Skaggs)

Blue Sky Sales Team of the Year - The Westerly


Operational Sales Team of the Year

The Amsterdam at Harborside (Sales Team Members: Sarah Gilroy, Erika Osbeck, Shannon Volin, Elaine Lucchesi)

Operational Sales Team of the Year - Sarah Gilroy - Amsterdam


Congratulations to all of this year’s nominees and winners! See more photos from Sales Adventure 2016 (and its 80s-style extravaganza) in the gallery below.

Glowy Awards
Greystone16 (34 of 162)
Greystone16 (42 of 162)
Greystone16 (52 of 162)
Greystone16 (65 of 162)
GreystoneSA16 (37 of 379)
GreystoneSA16 (51 of 379)
GreystoneSA16 (70 of 379)
GreystoneSA16 (293 of 379)
Greystone Omni LogoGreystone16 (150 of 162)

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See What’s Happening at Sales Adventure 2016

Sales Adventure is Greystone’s annual meeting and conference for community marketers from around the country. Each year’s Sales Adventure includes education sessions given by leading senior living professionals, small breakout groups and workshop-style time, networking opportunities and social events. Sales Adventure 2016, which starts this week, will be no different.

Here’s a look at the agenda for Sales Adventure 2016:


Thursday, April 28

General Session: Keynote Speaker (Dave Martin)

General Session: Inside Out: The Value of Self-Discovery in Leadership (Merna Smith)

General Session: Baker Communications (Baker Communications)

General Session: The Power of Words, Part 2 (Bruce Byers)

Independent Living Breakout Session: Recovering From Lead Fatigue (Bluespire Senior Living, Teri Lock)

Health Care Breakout Session: Stand Out Among the Clutter! (Mindy Cheek)

Independent Living Breakout Session: Capitalizing on Technology to Illuminate the “WOW” (Tricia Mackin)

Health Care Breakout Session: First Impressions Matter (Sharon Hutson)

Independent Living Breakout Session: Breaking Tradition: Selling to Savvy Seniors (Mary Jane Fitts)

Health Care Breakout Session: Peace, Love and Me: Getting Inside the Head of an Adult Child (Patt Brewster)


Friday, April 29

General Session: Keynote Speaker (AmyK)

General Session: Panel Discussion: Residents, Who and What Influences Their Decisions (ACI/Resident Panel)

General Session: Are You Up for the Challenge? (John Spooner)


See a special Sales Adventure message from keynote speak AmyK in using the video player below.

See a recap and photos from Sales Adventure 2015.

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Health Care Corner: Technology Joins the Sales Team

We know a lot about available technology, digital marketing communications and sales in senior living. But when we put the three together, we see a new opportunity to engage today’s tech-savvy customers in a new and exciting way.

Adult children and seniors alike have become frequent users of technology. As much as 25 percent of senior living website traffic comes from smart phones and tablets, and that number is on track to increase, with as much as half of initial inquiries coming via the web. A fully engaged tech consumer knows what is possible through technology, and we, in turn, should adapt senior living sales to speak to these consumers on their terms.

In health care, electronic medical records are becoming a standard, viewed by residents and families as improving the quality of care, fostering patient-driven communication and allowing for personalized care. Introducing that level of sophistication in the sales and move-in process can demonstrate a community’s commitment to quality early in a relationship.

Senior living is a relationship-driven business; digital tools, such as tablets, are most powerful when they enhance the relationship between the sales counselor and the client. In the sales process, tablets can bring a level of sophistication that adult children and baby boomers equate with quality.

Here are potential benefits of adopting technology into your sales process:

Customer Experience — Customized, relevant presentations meet customers’ specific needs and allow for interaction in conversation and relationship building. Additionally, with an aging population, customers who are physically unable to traverse long distances can view remote areas digitally — images of floor plans or other information can be digitally enhanced for ease of viewing. With increased visual engagement, a customer’s perception of the community is enhanced in a new way.

Sales Teams in Action — Teams can share information in real time. They can also respond quickly to online inquiries and access CRM from anywhere, on or offsite. Teams have the ability to rapidly customize presentations and demonstrate apartment customization possibilities, engaging customers in a visual and interactive fashion.

Community Benefits — Digital tools can provide cost control relative to printing, manpower and resources. Better time management tools lead to increased productivity. Coupled with a shortened sales cycle, this increase in productivity can positively impact sales and occupancy. Additionally, it becomes possible to share digital presentations with large or small groups gathered offsite, engaging them in new ways and driving new leads to your community.

To realize the benefits of bringing technology to the sales team, it’s important to have the right set of applications to meet team members’ needs. Functionality itself cannot replace a great sales counselor, but it can serve as an essential tool for creating a new customer experience that leads to sales success.

Sharon Hutson, Vice President, Marketing