Tag Archives: Sales Adventure

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Marketing Professionals Honored at Sales Adventure 2017

For the 37th year, marketing and sales professionals from around the country gathered for Greystone’s Sales Adventure — a conference that delivers education and motivation to senior living sales team members.

This year’s Sales Adventure included a Yacht Rock theme. It took place April 26-28 in Southlake, Texas, and the conference featured sessions that addressed a wide range of relevant topics, including:

  • Breaking the voicemail barrier
  • Goal-setting
  • Teamwork
  • Building and developing strong sales teams
  • Referral programs
  • Engaging residents’ families through technology
  • More

One of the highlights of each year’s Sales Adventure is an awards dinner during which leading sales teams and individuals are honored for their work over the past year. Here’s a look at the 2017 winners:


SA 2017 5

Expansion Sales Team of the Year: Mary’s Woods (Cheri Musotto-Conyers, Sue Black, Kristi Kane, Scott Warden, Kristen Smith)


SA 2017 7

Blue Sky Sales Team of the Year: Nakoma Sky (Tim Carmichael, Nancy Karner, Linda Warkomski)


SA 2017 3

Marketing Community of the Year: Edgemere (Vanessa Curtright Bowles, Rochelle Humphrey, Monika Pearce, Susan Briscoe, Joel Hernandez)


SA 2017 8

Cherie Litton, Marketing Director of the Year, Edgewood Summit


SA 2017 6

Melissa Heiss, Sales Director of the Year, The Stayton


SA 2017 4

Heather Lince, Marketing Assistant of the Year, The Terraces of Boise


SA 2017 1

Lydia Sanchez, Admissions Coordinator of the Year, Mirador


SA 2017 2

Armando Barrera, Community Liaison of the Year, Mirador


SA 2017 9

Shannon Volin, Senior Living Counselor of the Year, The Amsterdam at Harborside


Operational Sales Team of the Year: The Barrington of Carmel (Nikki Meeker, Penny Hurst, Janine Short)

Penny Hurst, RHINO AWARD, Barrington

Nancy Durant, RHINO AWARD, Santa Marta

Monika Pearce, RHINO AWARD, Edgemere

Janine Short, RHINO AWARD, Barrington

Susie Herrmann, Health Services Sales Counselor of the Year, Barrington

Kristi Kane, Newcomer of the Year, Mary’s Woods

Elaine Lucchesi, Senior Living Counselor of the Year, The Amsterdam at Harborside


Congratulations to all of this year’s winners!

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Marketing Team Members Recognized at Sales Adventure

Senior living marketers from around the country journeyed to Dallas last week for Greystone’s Sales Adventure 2016. These community-based professionals were welcomed by the Greystone logo in lights at the Omni Hotel in downtown:

For three days, attendees enjoyed education and breakout sessions, networking and social events. The highlight of each year’s Sales Adventure is an awards dinner held on Thursday night. Here’s a look at this year’s winners:


RHINO Award

Jill Coleman, The Westerly Residences at Wichita Presbyterian Manor

RHINO - Jill Coleman - Westerly

Janine Short, The Barrington of Carmel

RHINO - Janine Short - Barrington

Penny Hurst, The Barrington of Carmel

RHINO - Penny Hurst - Barrington


Senior Living Counselor of the Year

Dianne Larivee, Deerfield


Marketing Community of the Year

Querencia at Barton Creek (Marketing Team Members: Jill Conant, Phillip Taylor, Joan Ford, Marcia Lang, Lauren Struby)

Marketing Community of the Year - Querencia


Admissions Coordinator of the Year

Kathy Wheeler, Gulf Coast Village


Admissions Director of the Year

Rochelle Humphrey, The Plaza at Edgemere

Admissions Director of the Year - Rochelle Humphrey - Edgemere


Health Services Sales Counselor of the Year

Brittany Middleton, The Plaza at Edgemere

Health Services Sales Counselor of the Year - Brittany Middleton - Edgemere


Newcomer of the Year

April Dillon, Sales Counselor, The Buckingham

Newcomer of the Year - April Dillon - The Buckingham


Marketing Assistant of the Year

Nikki Meeker, Senior Living Coordinator, The Barrington of Carmel

Marketing Assistant of the Year - Nikki Meeker - Barrington


Sales and Marketing Director of the Year

Vanessa Curtright, Edgemere

Sales and Marketing Director of the YearCurtright


Blue Sky Sales Team of the Year

The Westerly Residences at Wichita Presbyterian Manor (Sales Team Members: Jill Coleman, Caren Remmers, Chrissie Ammann, Samantha Skaggs)

Blue Sky Sales Team of the Year - The Westerly


Operational Sales Team of the Year

The Amsterdam at Harborside (Sales Team Members: Sarah Gilroy, Erika Osbeck, Shannon Volin, Elaine Lucchesi)

Operational Sales Team of the Year - Sarah Gilroy - Amsterdam


Congratulations to all of this year’s nominees and winners! See more photos from Sales Adventure 2016 (and its 80s-style extravaganza) in the gallery below.

Glowy Awards
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GreystoneSA16 (37 of 379)
GreystoneSA16 (51 of 379)
GreystoneSA16 (70 of 379)
GreystoneSA16 (293 of 379)
Greystone Omni LogoGreystone16 (150 of 162)

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See What’s Happening at Sales Adventure 2016

Sales Adventure is Greystone’s annual meeting and conference for community marketers from around the country. Each year’s Sales Adventure includes education sessions given by leading senior living professionals, small breakout groups and workshop-style time, networking opportunities and social events. Sales Adventure 2016, which starts this week, will be no different.

Here’s a look at the agenda for Sales Adventure 2016:


Thursday, April 28

General Session: Keynote Speaker (Dave Martin)

General Session: Inside Out: The Value of Self-Discovery in Leadership (Merna Smith)

General Session: Baker Communications (Baker Communications)

General Session: The Power of Words, Part 2 (Bruce Byers)

Independent Living Breakout Session: Recovering From Lead Fatigue (Bluespire Senior Living, Teri Lock)

Health Care Breakout Session: Stand Out Among the Clutter! (Mindy Cheek)

Independent Living Breakout Session: Capitalizing on Technology to Illuminate the “WOW” (Tricia Mackin)

Health Care Breakout Session: First Impressions Matter (Sharon Hutson)

Independent Living Breakout Session: Breaking Tradition: Selling to Savvy Seniors (Mary Jane Fitts)

Health Care Breakout Session: Peace, Love and Me: Getting Inside the Head of an Adult Child (Patt Brewster)


Friday, April 29

General Session: Keynote Speaker (AmyK)

General Session: Panel Discussion: Residents, Who and What Influences Their Decisions (ACI/Resident Panel)

General Session: Are You Up for the Challenge? (John Spooner)


See a special Sales Adventure message from keynote speak AmyK in using the video player below.

See a recap and photos from Sales Adventure 2015.

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Event Recap: Sales Adventure 2015

Nearly 150 marketing directors, sales counselors, resident counselors, agencies and senior living executives descended upon Southlake, Texas this month for Sales Adventure 2015. The event focused on helping communities connect with prospective residents across every phase of the sales cycle. In addition to the insightful content, Sales Adventure kept its reputation as one of the most enjoyable events in senior living with two nights of Great Gatsby-themed activities (scroll on for pictures).

General Session and Breakouts

“Treat contracts as assets. Help your prospects protect what they have.”
– John Spooner

Greystone Vice Chairman and CEO John Spooner opened with a wide-ranging and insightful address, Storytelling Sells. He encouraged the audience by reminding them they’re the experts on senior living in a sales engagement, and implored them to use the knowledge to break through to seniors and their families.

To underline his point about the benefits continuing care retirement communities (CCRC) bring to residents, he asked for the consistent feedback the audience hears from residents. In unison, the audience responded ‘I should have done this sooner.’

“They buy you before they buy the community.”
– Bruce Byers, Senior Vice President – Marketing Services, Greystone

The General Session also delved into the advantages of Medicare, how to recognize behavioral styles and spot visual cues in the sales process, the power of words, the “Silver Tsunami,” cross-selling strategies and Greystone’s new Pinnacle service program.

Sales Adventure 2015

We welcomed Lisa LeMaster and AmyK for guest keynotes. An accomplished public relations and crisis communications guru, Lisa provided tips for navigating negative publicity. “You’re co-dependent on your online reputation,” she told the audience.

AmyK delivered an impassioned, energetic keynote about igniting brilliance in sales. She discussed how to define an ideal client relationship, how to keep a prospect’s attention and what you should be thinking about when approaching a potential new customer.

The General Session closed with an inspiring panel featuring residents of The Stayton at Museum Way. Breakout sessions including digital lead management strategies, effective sales leadership, the relationship between marketing and healthcare operations, adult child influencers and more.

Awards Celebration

Greystone works with some of the best and brightest sales and marketing professionals around the country. Each year, we are excited to present a few of the most accomplished with awards. Congratulations to all our nominees and winners!

Rhino Awards

  • Janine Short – The Barrington of Carmel
  • Jill Coleman – The Westerly Residences
  • Cindy Paige – Aberdeen Heights
  • Lisa Fosnaugh – The Barrington of Carmel

Senior Living Counselor of the Year

  • Sarah Gilroy – The Amsterdam at Harborside

Marketing Community of the Year

  • The Terraces at Bonita Springs
    • Amy English
    • Jenna Drese
    • Jamie Fox

Admissions Coordinator of the Year

  • Kathy Wheeler – Gulf Coast Village

Clinical Liaison/Community Outreach Manager of the Year

  • Marcia Lang – Querencia at Barton Creek

Health Services Sales Counselor of the Year

  • Susie Hermann – The Barrington of Carmel

Newcomer of the Year

  • Nikki Meeker – The Barrington of Carmel

Marketing Assistant of the Year

  • Kate Davison – Santa Marta

Sales & Marketing Director of the Year

  • Julio Macias – Greenfields of Geneva

Blue Sky Sales Team of the Year

  • The Westerly Residences
    • Jill Coleman
    • Caren Remmers
    • Samantha Skaggs

Operational Sales Team of the Year

  • Montereau
    • Jane Carlson
    • Andy Eckstein
    • Mike Merrill
    • Tinesa Siebert
    • Jamie Townsend

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