Tag Archives: Mark Andrews

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Greystone’s Sessions at the 2016 LeadingAge PEAK Summit

Greystone was proud to serve as host of Zone 3: Strategic Planning and Partnerships at the 2016 LeadingAge PEAK Summit. Over the course of one day, team members and guest speakers shared about what non-profit organizations are doing to prepare for the next generation of seniors and to ensure that their missions remain relevant and useful to their constituents.

Did you miss any of these six sessions? Fill out the information below to get video of and slides from Greystone’s sessions at the 2016 LeadingAge PEAK Summit:

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See Greystone’s Sessions From LeadingAge PEAK

Greystone was proud to serve as host of Zone 3: Strategic Planning and Partnerships at the 2016 LeadingAge Peak Summit. Over the course of one day, team members and guest speakers shared about what non-profit organizations are doing to prepare for the next generation of seniors and to ensure that their missions remain relevant and useful to their constituents.

Did you miss any of these six sessions? If so, see them in full using the video players below. If you have any questions about strategic planning or how we can be of assistance, contact Greystone Co-CEO Mark Andrews.


Lead (with Greystone Co-CEO Mark Andrews)

Your mission remains valid, meaningful and constant. Yet, the strategy and initiatives driving it must evolve to meet changing needs and adapt to a dynamic environment. How will you lead your organization to adapt and change?

See Mark Andrews’ presentation using the video player below, or download his slides.


Plan (with Cindy Bosley of Masonic Pathways and Greystone’s Stuart Jackson)

What’s the next big thing for your organization? Our industry is constantly changing, and there’s no sitting back if you want to remain a market leader. Proper strategic planning (plus clarifying what you do and don’t do) can serve as the blueprint for your future and ongoing success.

See Cindy Bosley and Stuart Jackson’s presentation using the video player below, or download their slides.


Innovate (with Greystone’s Brad Straub)

Seniors expect more of providers than ever before. New ideas and approaches will be your organization’s competitive advantage in crowded markets. Are you prepared to innovate?

See Brad Straub’s presentation using the video player below, or download his slides.


Differentiate (with Greystone Co-CEO John Spooner)

There’s a senior housing alternative around every corner in the markets you serve. What helps you connect with seniors more effectively than the next guy? A compelling, differentiated product and program can be the pivot point between winning and merely competing.

See John Spooner’s presentation using the video player below.


Compete (with Greystone’s Edward Thorne)

Opportunity abounds in today’s senior living landscape. Nonetheless, clear opportunity invites increased competition. How will your organization respond and dominate in its markets to secure the future of its mission?

See Edward Thorne’s presentation using the video player below.


Plan (with Gary Marsh of Masonic Homes of Kentucky and Greystone’s Stuart Jackson)

What’s the next big thing for your organization? Our industry is constantly changing, and there’s no sitting back if you want to remain a market leader. Proper strategic planning (plus clarifying what you do and don’t do) can serve as the blueprint for your future and ongoing success.

See Gary Marsh and Stuart Jackson’s presentation using the video player below, or download their slides.


Are you ready to plan for the future? If you have any questions about strategic planning, reach out to Greystone Co-CEO Mark Andrews to learn how we can help.

See the below brochure for a brief overview of Greystone’s strategic planning process.

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Senior Housing News Q&A With Greystone’s Mark Andrews

This year’s Greystone Event featured story after story of how non-profit senior living providers are moving forward with growth strategies. On the heels of another successful and inspiring Event, Senior Housing News spoke to Greystone President Mark Andrews about the the senior living industry and what to expect from non-profit organizations in both the short- and long-term.

Here’s a brief portion of the interview that addresses factors that are motivating non-profit providers:

In the nonprofit sector, we are seeing a very intense and renewed effort and focus on nonprofit organizations to expand current campuses, to redevelop older assets and even look at growing into new market locations. I think the reasons for that are several-fold.

One, just simply because the economy is doing better, those organizations have more confidence in investing in their businesses, as opposed to staying on the sidelines. Everybody certainly sees and understands the age wave and the sheer magnitude of the growth of the senior population. And the third reason is perhaps defensive, in that we are seeing large capital investments being made by for-profit investors.

So simply, in order for the not-for-profit organizations to maintain their market share and remain competitive with new capital investment coming in for the for-profits, they must reinvest to make their product market-aligned, to make it of interest to today’s senior, whose consumer’s preferences are different than the senior of 10 years ago, and more importantly the senior that we’ll see coming through the door 10 years from today will be very different in terms of needs and wants than the current residents. Everybody realizes they must adapt, they must change, they must grow in order to remain market-aligned and market-relevant. So we’re seeing significant planning and expansion activity now on the not-for-profit side.

Read the entire interview.

See video highlights from this year’s Greystone Event.

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Video: 10 Insights From The Greystone Event 2015

One of the best aspects of The Greystone Event is the impressive and diverse group of speakers who volunteer their time to discuss the senior living industry. This year’s group of speakers included CEOs of multi-site organizations, bankers who work in the capital markets, architects, actuaries, attorneys — and even Larry Minnix, president and CEO of LeadingAge.

We’ve done our best to compress hours of presentations and panel discussions into a brief highlight video. This video (embedded below) shares 10 Insights:

  1. Define Success: Mark Andrews of Greystone introduces a discussion on leadership strategies by describing the importance of defining success.
  2. Learn From the Best: Michael Gallagher is the president and CEO of AvMed, parent company to SantaFe Senior Living. He went to executives at Disney to learn about how they pursue service excellence.
  3. Grow to Secure Market Share: Gary Marsh, who leads Masonic Homes of Kentucky, sees growth as an organizational value. He believes that growth is needed to secure his organization’s position as a leader in the Louisville market.
  4. Let Market and Financials Drive Planning: Sloan Bentley discusses how she brought a new approach to master planning when she joined Lifespace Communities.
  5. Exceed Expectations: John Spooner of Greystone describes the next generation of CCRC residents and the standards against which they will evaluate senior living communities.
  6. Get Into the Concierge Business: LeadingAge’s Larry Minnix says that senior living organizations must become a friendly, helpful, responsive source of information and assistance in order to find future success.
  7. Merging Makes Financial Sense: ABHOW’s Dave Ferguson talks about the motivation behind the merger between his organization and be.group.
  8. Create a Sense of Discovery: Rocky Berg of Three: Living Architecture says that a community’s design can help choreograph predetermined moments of spontaneous experience.
  9. Surround Yourself With Experts: Dave Fields of RBC Capital Markets recommends involving professionals who can provide valuable advice as you pursue growth opportunities.
  10. Prepare for Overwhelming Demographics: Brad Paulis of CCRC Actuaries puts numbers behind conventional wisdom, sharing statistics that demonstrate just how strong the demand for high-quality senior living will be in the coming years.

See these speakers in action by using the video player below.

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