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Greystone Hosts Sales School, Development Conference

Greystone hosted two important events at its Dallas-area offices this October — Sales School and the Annual Development Conference. These events are part of an ongoing effort to gather senior living professionals from different disciplines and different areas around the country to spend time sharing ideas and talking about how to improve at creating quality living environments for today’s seniors.


Sales School

More than 50 senior living marketers met in October for the Greystone Sales School. Sales School is designed as an annual opportunity for both new and experienced marketers to spend time discussing what’s going on at their communities and learning about the latest trends and innovations in:

  • Referrals
  • Opening a community
  • Development cycles
  • Customer profiles
  • Adult child influencers
  • First impressions and visitor experience
  • Lead management
  • Wait list options
  • Digital inquiries
  • Anticipating objections
  • Much more

Development Conference

This year’s Development Conference focused on one theme: How can we all work better together? Development of a senior living community includes a development consultant, architect, contractor, interior designer, engineer and many other professionals. As with any complicated process, there are roadblocks and challenges along the way. This year’s education sessions were focused more on dialogue among attendees and the objective of improving teamwork across the process.

Look for more content next month as these senior living development professionals continue to talk through ways to improve efficiency and effectiveness in their work. See photos from the Annual Greystone Development Conference in the gallery below.

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LeadingAge Thumb

Video: Scenes From the LeadingAge Gathering in Boston

Few cities can match Boston as an appropriate venue for the LeadingAge Annual Meeting & Expo. Boston is a place of new ideas and learning — a place where people challenge themselves.

And at the 2015 Annual Meeting, there were new ideas shared by industry leaders, mutual learning among peers, and senior living professionals challenging themselves to find innovative ways to approach non-profit missions.

At Greystone, we were honored to take part in this gathering. In hopes of continuing the dialogue started in Boston, we announced an upcoming series of white papers titled, “The CCRC Evolution.”

You can sign up to receive copies of these white papers, and you can see scenes from the 2015 LeadingAge Annual Meeting & Expo using the video player below.

Expo Photo