Tag Archives: John Spooner

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Greystone’s Sessions at the 2016 LeadingAge PEAK Summit

Greystone was proud to serve as host of Zone 3: Strategic Planning and Partnerships at the 2016 LeadingAge PEAK Summit. Over the course of one day, team members and guest speakers shared about what non-profit organizations are doing to prepare for the next generation of seniors and to ensure that their missions remain relevant and useful to their constituents.

Did you miss any of these six sessions? Fill out the information below to get video of and slides from Greystone’s sessions at the 2016 LeadingAge PEAK Summit:

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See Greystone’s Sessions From LeadingAge PEAK

Greystone was proud to serve as host of Zone 3: Strategic Planning and Partnerships at the 2016 LeadingAge Peak Summit. Over the course of one day, team members and guest speakers shared about what non-profit organizations are doing to prepare for the next generation of seniors and to ensure that their missions remain relevant and useful to their constituents.

Did you miss any of these six sessions? If so, see them in full using the video players below. If you have any questions about strategic planning or how we can be of assistance, contact Greystone Co-CEO Mark Andrews.


Lead (with Greystone Co-CEO Mark Andrews)

Your mission remains valid, meaningful and constant. Yet, the strategy and initiatives driving it must evolve to meet changing needs and adapt to a dynamic environment. How will you lead your organization to adapt and change?

See Mark Andrews’ presentation using the video player below, or download his slides.


Plan (with Cindy Bosley of Masonic Pathways and Greystone’s Stuart Jackson)

What’s the next big thing for your organization? Our industry is constantly changing, and there’s no sitting back if you want to remain a market leader. Proper strategic planning (plus clarifying what you do and don’t do) can serve as the blueprint for your future and ongoing success.

See Cindy Bosley and Stuart Jackson’s presentation using the video player below, or download their slides.


Innovate (with Greystone’s Brad Straub)

Seniors expect more of providers than ever before. New ideas and approaches will be your organization’s competitive advantage in crowded markets. Are you prepared to innovate?

See Brad Straub’s presentation using the video player below, or download his slides.


Differentiate (with Greystone Co-CEO John Spooner)

There’s a senior housing alternative around every corner in the markets you serve. What helps you connect with seniors more effectively than the next guy? A compelling, differentiated product and program can be the pivot point between winning and merely competing.

See John Spooner’s presentation using the video player below.


Compete (with Greystone’s Edward Thorne)

Opportunity abounds in today’s senior living landscape. Nonetheless, clear opportunity invites increased competition. How will your organization respond and dominate in its markets to secure the future of its mission?

See Edward Thorne’s presentation using the video player below.


Plan (with Gary Marsh of Masonic Homes of Kentucky and Greystone’s Stuart Jackson)

What’s the next big thing for your organization? Our industry is constantly changing, and there’s no sitting back if you want to remain a market leader. Proper strategic planning (plus clarifying what you do and don’t do) can serve as the blueprint for your future and ongoing success.

See Gary Marsh and Stuart Jackson’s presentation using the video player below, or download their slides.


Are you ready to plan for the future? If you have any questions about strategic planning, reach out to Greystone Co-CEO Mark Andrews to learn how we can help.

See the below brochure for a brief overview of Greystone’s strategic planning process.

Peak Handout

 

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Video: 10 Insights From The Greystone Event 2015

One of the best aspects of The Greystone Event is the impressive and diverse group of speakers who volunteer their time to discuss the senior living industry. This year’s group of speakers included CEOs of multi-site organizations, bankers who work in the capital markets, architects, actuaries, attorneys — and even Larry Minnix, president and CEO of LeadingAge.

We’ve done our best to compress hours of presentations and panel discussions into a brief highlight video. This video (embedded below) shares 10 Insights:

  1. Define Success: Mark Andrews of Greystone introduces a discussion on leadership strategies by describing the importance of defining success.
  2. Learn From the Best: Michael Gallagher is the president and CEO of AvMed, parent company to SantaFe Senior Living. He went to executives at Disney to learn about how they pursue service excellence.
  3. Grow to Secure Market Share: Gary Marsh, who leads Masonic Homes of Kentucky, sees growth as an organizational value. He believes that growth is needed to secure his organization’s position as a leader in the Louisville market.
  4. Let Market and Financials Drive Planning: Sloan Bentley discusses how she brought a new approach to master planning when she joined Lifespace Communities.
  5. Exceed Expectations: John Spooner of Greystone describes the next generation of CCRC residents and the standards against which they will evaluate senior living communities.
  6. Get Into the Concierge Business: LeadingAge’s Larry Minnix says that senior living organizations must become a friendly, helpful, responsive source of information and assistance in order to find future success.
  7. Merging Makes Financial Sense: ABHOW’s Dave Ferguson talks about the motivation behind the merger between his organization and be.group.
  8. Create a Sense of Discovery: Rocky Berg of Three: Living Architecture says that a community’s design can help choreograph predetermined moments of spontaneous experience.
  9. Surround Yourself With Experts: Dave Fields of RBC Capital Markets recommends involving professionals who can provide valuable advice as you pursue growth opportunities.
  10. Prepare for Overwhelming Demographics: Brad Paulis of CCRC Actuaries puts numbers behind conventional wisdom, sharing statistics that demonstrate just how strong the demand for high-quality senior living will be in the coming years.

See these speakers in action by using the video player below.

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Big, Small, Strong, Brave: The Strategy Behind RiverWoods’ Mission

Non-profit senior living communities exist for one reason: mission. These missions are often summarized in a statement, edited down to a sentence or two and printed on community collateral or posted onto community websites.

But how do senior living missions come to life?

Justine Vogel is president and CEO of RiverWoods, a continuing care retirement community with three campuses in Exeter, N.H. During a recent period of strategic planning, and shortly after visiting with an industry friend, she found herself writing four mission-related questions in her journal:

  • Are we big enough?
  • Are we small enough?
  • Are we strong enough?
  • Are we brave enough?

She shared these four questions during a meeting of non-profit CEOs and board members the day before The Greystone Event 2015 officially started. Greystone CEO John Spooner posed them to a larger audience the next day during a break between general sessions.

Watch in the video player below. (And scroll down to continue reading.)

What does the big-small-strong-brave approach mean?

Vogel was quick to clarify that these questions are not a mission unto themselves, but rather a filter through which the organization looks forward.

Here’s how she described them:

Are we big enough? “This is basically about accepting that we need scale. That might be through organic growth, through affiliation, or through other ways of working with other non-profit providers. It’s about realizing that when you’re large enough you can seek change rather than having change foisted upon you.”

Are we small enough? “We’re a community, right? And in community, people want to feel like it’s personal to them. There are ways to be big and feel big, and there are ways to be big and feel small. We want to feel small enough that each resident feels personal about this community as their home.”

Are we strong enough? “Every decision we make should be ours to make. If we have an organization affiliate with us, or if at some point we join someone larger, it’s our decision to make — not because we’re in trouble. The other part is being strong enough financially and operationally that we have the funds to invest in what’s coming, in technology and other innovations. It’s about being in charge of our own destiny.”

Are we brave enough? “We’re 98.5 percent occupied. Our waitlist has doubled. But when we look at ourselves, we know we have to be something different for the next generation of seniors, whether dramatically different or different enough. What happens in some organizations is they only allow for small incremental change in mindset and action, and then one day you wake up and you’re out of date, you’re not relevant. Just because you’re successful now doesn’t mean you’ll be successful 10 years from now. Realize you might be wrong, but it’s better to make mistakes when you can afford them than wait until you’re desperate.”

RiverWoods official mission statement is “to maintain a creative and secure continuing care retirement community that enriches the freedom of senior living while easing the challenges of aging.”

Asking these four questions is a simple way to ensure that the organization is poised to continue serving this mission for decades to come.

Greystone’s relationship with RiverWoods dates back to the development of its two newest campuses, The Ridge (opened in 2004) and The Boulders (2010).

Learn more about RiverWoods.

See photos of The Boulders in the gallery below.

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