Tag Archives: independent living

MHKY Logo

Masonic Homes of Kentucky Marks 150 Years With Growth

Masonic Homes of Kentucky (MHKY) has been serving the Bluegrass State since the close of the Civil War. That’s many decades of service and many lives touched. Today, the MHKY campus in Louisville is home to a variety of senior living and care options — and those options are expanding in 2017.

MHKY is in the process of adding two new communities to its campus — The Meadow and Grove Pointe. The Meadow will be a 122-unit independent living center that also includes an 80-seat movie theater, a 300-seat performance space, a café and other amenities. The Grove will be a 48-unit assisted living center.

Early this year, crews were working on framing for The Meadow and foundation placement for Grove Pointe. The full project is expected to be complete in summer 2018.

As construction proceeded, the MHKY family was celebrating its significant anniversary with a gala on the 82-acre Louisville campus. Louisville’s WLKY-TV was on hand to capture highlights from the celebration. See those highlights in the video player below, as well as aerial photos of construction on MHKY’s Louisville campus in the gallery at the bottom of this page. Greystone is proud to be a sponsor of MHKY’s 150th anniversary, as well as development consultant for its expansion.

Learn more about Masonic Homes of Kentucky and its history by visiting its special 150th Anniversary website.

Here are the aerial photos showing construction of The Meadow and Grove Pointe:

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BLC logo

Baptist Life Communities Finances New Project in Alexandria (Ky.)

Plans will now accelerate into high gear for The Seasons at Alexandria, a new senior living project sponsored by Baptist Life Communities (BLC) and planned for Alexandria, Ky. Ziegler closed this month on the $64.420 million bond financing.

The Seasons will replace BLC’s existing Baptist Convalescent Center, located just eight miles north of where The Seasons will be developed. Phase I of The Seasons will include 117 skilled nursing beds and 66 personal care beds. Phase II will add 60 independent living units and a number of amenities.

BLC also owns and operates Baptist Village in Erlanger (Ky.) and Griesser Farm in Burlington (Ky.).

See renderings of The Seasons in the gallery below. Learn more about BLC and its communities.

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Nakoma Sky Logo

Nakoma Sky: Coming to Greater Tucson in 2019

La Posada will soon grow its presence in Southern Arizona with the development of Nakoma Sky, a community planned for Oro Valley just north of Tucson. This new community’s budget is expected to be between $90 and $100 million, and it should open in 2019.

Nakoma Sky will include 218 independent living units, 24 assisted living units and 24 memory support suites in a 50,000-square-foot structure on a 70-acre campus. It will feature amenities like resident lounges, a library, a fitness center overlooking the Catalina Mountains, art studios, meeting spaces, a salon, dining and recreation venues as well as a 3,400-square-foot infinity pool.

Marketing of Nakoma Sky is underway with Greystone serving as marketing consultant. The community began taking deposits in March, and future residents have already secured 71 apartments.

In addition to Greystone serving as marketing consultant, La Posada has also brought on three: living architecture to design the community, Diversified Design and Construction to serve as contractor, Talley Associates to handle landscaping and THW Design to design the interior.

See renderings of Nakoma Sky in the gallery below.

Learn more about the Tucson area’s next senior living community.

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Marketing Team Members Recognized at Sales Adventure

Senior living marketers from around the country journeyed to Dallas last week for Greystone’s Sales Adventure 2016. These community-based professionals were welcomed by the Greystone logo in lights at the Omni Hotel in downtown:

For three days, attendees enjoyed education and breakout sessions, networking and social events. The highlight of each year’s Sales Adventure is an awards dinner held on Thursday night. Here’s a look at this year’s winners:


RHINO Award

Jill Coleman, The Westerly Residences at Wichita Presbyterian Manor

RHINO - Jill Coleman - Westerly

Janine Short, The Barrington of Carmel

RHINO - Janine Short - Barrington

Penny Hurst, The Barrington of Carmel

RHINO - Penny Hurst - Barrington


Senior Living Counselor of the Year

Dianne Larivee, Deerfield


Marketing Community of the Year

Querencia at Barton Creek (Marketing Team Members: Jill Conant, Phillip Taylor, Joan Ford, Marcia Lang, Lauren Struby)

Marketing Community of the Year - Querencia


Admissions Coordinator of the Year

Kathy Wheeler, Gulf Coast Village


Admissions Director of the Year

Rochelle Humphrey, The Plaza at Edgemere

Admissions Director of the Year - Rochelle Humphrey - Edgemere


Health Services Sales Counselor of the Year

Brittany Middleton, The Plaza at Edgemere

Health Services Sales Counselor of the Year - Brittany Middleton - Edgemere


Newcomer of the Year

April Dillon, Sales Counselor, The Buckingham

Newcomer of the Year - April Dillon - The Buckingham


Marketing Assistant of the Year

Nikki Meeker, Senior Living Coordinator, The Barrington of Carmel

Marketing Assistant of the Year - Nikki Meeker - Barrington


Sales and Marketing Director of the Year

Vanessa Curtright, Edgemere

Sales and Marketing Director of the YearCurtright


Blue Sky Sales Team of the Year

The Westerly Residences at Wichita Presbyterian Manor (Sales Team Members: Jill Coleman, Caren Remmers, Chrissie Ammann, Samantha Skaggs)

Blue Sky Sales Team of the Year - The Westerly


Operational Sales Team of the Year

The Amsterdam at Harborside (Sales Team Members: Sarah Gilroy, Erika Osbeck, Shannon Volin, Elaine Lucchesi)

Operational Sales Team of the Year - Sarah Gilroy - Amsterdam


Congratulations to all of this year’s nominees and winners! See more photos from Sales Adventure 2016 (and its 80s-style extravaganza) in the gallery below.

Glowy Awards
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GreystoneSA16 (37 of 379)
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GreystoneSA16 (70 of 379)
GreystoneSA16 (293 of 379)
Greystone Omni LogoGreystone16 (150 of 162)

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A Moment of Realization: Adult Children and the Holidays

The holidays are a time when families gather. That means adult children may be seeing their parents for the first time in months. This visit could serve as the moment when an adult child realizes his or her parents need assistance with day-to-day living.

The discovery that parents are surviving rather than thriving can lead to confusion on the part of the adult child. After all, mom and dad had seemed fine during conversations on the phone. But if the adult child had actually seen how they were struggling on a day-to-day basis, he or she would have taken action long ago.

Now there’s a sense of urgency, one that makes it difficult to find a starting point.


Swimming in a Sea of Options

The majority of adult children will begin the senior living search online. Inevitably, they will feel overwhelmed as they encounter an array of options — independent living, assisted living, memory support, private caregivers, long-term nursing, home health and more. How will he or she make the right choice?

The National Center for Assisted Living reported there were 31,000 assisted living communities in 2010 — and the number has only grown since then. Similarly, LeadingAge reported there were about 1,900 continuing care retirement communities (or life plan communities) in 2010. Add in the growing number of home health and hospice companies, and you begin to understand just how overwhelming the options can feel.


What Sets You Apart?

What sets you and your community apart from the competition? The answer is simple: Experience. Not experience as in the number of years you and your team have worked in senior living, but rather as in the experience you create for adult children and their parents.

Experience means creating an image in the mind of the consumer. When an adult child begins an online search, this experience includes where you rank in search results, the navigability of your website, as well as information sufficient enough to capture an adult child’s attention and motivate him or her to pick up the phone and call.

When you do make the call-to-find-out-more list, the experience continues when you answer the phone. Are you prepared to create the experience your community desires? What type of greeting do you use? If put on hold, how long does an adult child wait before someone returns to answer his or her questions?

Remember: These adult children are often battling feelings of guilt, desperation, anxiety, fear and, in some cases, sheer panic. They are often out of town or have just returned from traveling. It’s important that you and your community provide a sense of calm and relief.


Creating the Right Face-to-Face Experience

If you’re successful online and on the phone, you’ll earn a face-to-face meeting. And what’s most important at this face-to-face meeting? That’s right: Experience. Continue the adult child’s positive experience through a warm greeting at the door. Make an impactful first impression by offering visitors something to drink and creating an atmosphere of placidity. Think through how far an adult child and his or her parents must walk during a visit. Think about what they can see, hear, smell and taste.

Ask questions without interrogating. When the adult child and his or parents ask questions, provide information and follow up with questions of your own. Create a realistic picture of how you and your community can meet this family’s unique needs, and demonstrate that each resident is important and valued.

Be a problem solver, a solution finder, a hero. You can be the one who helps an adult child ease his or her worry, anxiety and guilt, helping him or her to make a sound decision. You can be the one who articulates the many advantages and benefits your community can deliver to the prospective residents. Always be flexible, and remember your job is to make their situation easier.


Closing the Sale

As your face-to-face meeting draws to a close, the air should settle and the conversation should get easier. If you’ve done your job, the adult child will begin to feel at peace. And that’s when you establish next steps. Gain a commitment to move forward, and let them know when and how you will follow up.

While the holiday season brought the need for your services to an adult child’s attention, the holiday season could also mean the process drags out over weeks or months — nothing happens quickly at the end of the year.

Remain patient. You’ve demonstrated your community’s value, provided clarity and created a positive and unforgettable experience. In doing so, you’ve become the provider this adult child and his or her parents will turn to when ready to make a move.

—Mindy Cheek, Vice President, Marketing Services

Holiday Marketing

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Catalyst Magazine Features John Knox Village

Catalyst magazine features John Knox Village in its 4th Quarter issue. The story takes a look back at JKV’s history on the CCRC’s 45th anniversary, and it takes a look forward at JKV’s future by describing the ongoing renovation project. Catalyst is a quarterly publication of the Chamber of Commerce of Lee’s Summit, Mo., where John Knox Village is located.

Click the image to see a PDF of the story. (Post continues below.)

Catalyst Mag Thumb

The next big landmark in JKV’s $90 million renovation is the opening of The Courtyard, the project’s first phase that includes 52 one- and two-bedroom apartments, a new restaurant, a beauty salon and an activity room. The Courtyard is expected to open in late 2015. Greystone is serving as development consultant at John Knox Village. SFCS is project architect, and Studio Six5 is interior designer.

See renderings of The Courtyard in the gallery below.

Learn more about John Knox Village.

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The Terraces of Boise to Open Doors in July

Phase I of The Terraces of Boise is scheduled to open on July 27 in Boise, Idaho. This phase will open 80 independent living apartment homes and cottages as well as the independent living common areas.  Phase II-A is planned to open this fall and Phase II-B is scheduled to open its doors in the first quarter of 2016.  The community hosted a “Sneak  Peek” Tour this week that was attended by 176 depositors who were able to view the commons and independent living apartments. Greystone is serving as development consultant at The Terraces. See below for recent community photos.

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Editorial: Maximize Your Campus Density with a Flexible Plan

By Burt Derr, First Vice President, Development Services

As the old adage goes “Real Estate is a great investment, because they’re not making any more of it.” Truer words have never been spoken.

In these days of extreme activity in construction and development, it can be easy to lose sight of a few of the core principles of sound development. A lot of today’s campus work is focused on expanding new revenue-producing units and associated services, as well as repositioning existing assets to improve operations and service delivery, and recalibrating unit mixes by service levels or within service levels.

One of the easiest routes to expanding, of course, is to overtake that large, undeveloped parcel on your campus. You could also secure adjacent property, if available. With each exciting path to new construction, however, come very serious, long-term considerations.

It’s very critical, before initiating a new development project, to pause and reflect on your long-term strategy. You should have a well thought-out roadmap, or at the very least, a business plan that takes you from your current situation into the next several years of evolution of your campus.

With a plan, you can be far more confident in your short- and long-term moves. With any plan you create, you will want to maximize the density of your new construction. This means building as small a footprint, with as many allowable stories, to which you are entitled by local zoning and development codes. You will have to ask many questions of your project. What can I afford? What other expansion needs should I incorporate at this time? What will my next step, then the next, be?

As easy and tempting as it may be, plan your new addition in such a way that allows you a zone for future growth. Perhaps you know exactly what that expansion might be, or perhaps it will be dictated by your future market. In either case, leaving a ‘future build zone’ on your campus will serve you well.

You should also give thought to where you will best be served in conserving expansion property on your site. While this might be more of a dice-rolling proposition, there are questions you can consider. What will my next two or three moves look like? What will my next best revenue enhancement be? What services will I need to stay atop my market?

Flexibility will always be your key driver in this instance. For example, you may have to decide whether to build adjacent to your IL cottages, or next to your health center. Your obvious first consideration is who you will be serving. In addition, which of your various business centers will you want to grow next – cottages, IL apartments, memory support or another health center related business? Finally, with the placement of your expansion, have you given yourself the widest range of options to further expand your future services?

Driving density in your planning is always a positive step. Now, get out there and grow your business!

Be Flexible

East Ridge Logo

Construction Update: East Ridge

The expansion of East Ridge at Cutler Bay Retirement Village continues to chug along. The SantaFe Senior Living Community in Cutler Bay, Fla., is undergoing a $70 million expansion.

Miami-Dade County’s only life care community will refresh residential service areas and add new memory support, assisted living, skilled nursing and a state-of-the-art rehabilitation center. Greystone is serving as development consultant. For more information on East Ridge, visit the community’s website.

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