Tag Archives: continuing care retirement communities

LeadingAge

Greystone Will Lead Strategic Planning Zone at PEAK Summit

LeadingAge’s PEAK Leadership Summit is an event that caters to senior living executives and agenda-setters. This Summit is a place where non-profit leaders can talk strategy, address industry challenges and share ideas about seizing future opportunities.

During the BaseCamp portion of PEAK, Greystone will serve as the leader of Zone 3: Strategic Planning and Partnerships. This Zone will feature video interviews with non-profit senior living CEOs who share their thoughts on a wide range of issues that are relevant and urgent today. After each video segment, Greystone team members will facilitate a discussion among attendees as we share ideas and best practices for moving organizations forward and growing their missions.

Here’s a look at our agenda for the 2017 LeadingAge PEAK Leadership Summit, taking place March 19–22 in Washington, DC:


Monday, March 20

10 a.m. — Making Your Mission Come Alive: Your organization’s mission should make your communities distinct and uniquely attractive in their markets. Non-profit providers have traditionally promised to deliver social, spiritual and physical security and peace of mind to residents and their families. When those promises are fulfilled, missions catch fire and allow for growth. Are your communities in a position to deliver on their mission-based promises?

10:45 a.m. — The Non-Profit Advantage: People want to be associated with organizations that create meaning. That goes for your residents and their families, as well as your staff and employees. As a non-profit provider, you have a tremendous story to tell, but getting all members of your organization to consistently and effectively communicate that story is incredibly challenging. Are you sharing your story in a way that articulates the benefits and advantages of choosing a non-profit provider?

11:30 a.m. — Growth: Your Defined Strategic Target: Why grow with a laser-focus on your organization’s mission-driven objectives? Because growth delivers more opportunities to your organization and the people it employees. Because growth helps protect your market from competition. And because growth gives you the scale needed to maximize your impact on senior lives. If non-profits choose to pass on today’s growth opportunities, they are choosing to cede that opportunity to other providers. What’s your plan for growth?

12:15 p.m. — Leadership: Driving Your Team to a Common Goal: Non-profit senior living teams are full of smart people who see their work as a true calling. Our industry needs sacrificial leaders who are willing and able to harness this intelligent and motivated workforce in moving our industry forward. Today’s effective senior living leaders are creating and sharing mission-based visions, acquiring the talent needed to achieve those visions, and promoting the idea that all team members have a voice — and that the best idea, answer or solution always wins the day. Are your people empowered to move your organization forward?


Tuesday, March 21

10 a.m. — Competition: Thriving in Your Markets: The influx of for-profit senior living providers in markets across the country is unmistakable. Not only are these for-profit providers competing for non-profit market share, they are also competing for non-profit messaging — consumers are having an increasingly difficult time differentiating between non-profit and for-profit providers. How will your organization stand out in the markets it serves?

10:45 a.m. — Mission AND Margin: Non-profit senior living communities are simultaneously businesses and missions. Rather than competing, these two roles work best in tandem. That is, it’s mission and margin rather than mission versus margin. The stronger a business model and the stronger an organization’s bottom line, the greater the impact that organization can make through execution and expansion of its mission. Are you strengthening your organization’s mission through stronger margin?

11:30 a.m. — Workforce and Talent Development: The future of senior living rests in the hands of all of us — the types of leaders who gather for PEAK. If you could wave a magic wand and create any type of future you want for your organization and the senior living industry at large, what type of future would you create?


This is Greystone’s second year to serve as Zone Champion for Strategic Planning and Partnerships. See photos from last year in the gallery below. Learn more about the 2017 LeadingAge PEAK Leadership Summit.

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Photos: Recapping The Greystone Event 2016

Another summer, another Greystone Event that included education sessions, networking and a chance for attendees to mingle with other senior living professionals from around the country. This year’s theme of “Lead, Plan, Act: Become a Growing Provider in a Growing Industry” guided our two days of education sessions, including sessions that addressed:

  • Rising Trends in Senior Housing
  • Merging Organizations
  • Strategic Planning
  • Serving the Middle Market
  • For-Profit Competition
  • Delivering Resident-Centered Care
  • Strategic Pricing
  • Marketing Strategies for Communities New and Old
  • Community Management Success Factors

Thanks to all who attended and helped make this another successful gathering. See photos from The Event in the gallery below, and save the date to join us for next year’s Event — July 12–14, 2017 in Irving, Texas.

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Coming in July: The Greystone Event 2016

Mark your calendars for July 13–15 when The Greystone Event 2016 returns to the Four Seasons Resort and Club Dallas at Las Colinas. Each summer, The Greystone Event serves as a mid-year opportunity for senior living professionals to gather for education sessions, mutual learning, networking and social events. This year’s Event will be no different.

Contact us if you’re interested in attending The Greystone Event 2016. See highlights from last year’s Event using the video player below, and read more in our follow-up from the 2015 gathering.

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ABHOW’s The Terraces at Los Altos Earns Industry Honor

Senior Housing News has announced the winners of the 2015 SHN Design Awards, and ABHOW’s The Terraces at Los Altos has been named Best Repositioning.

Located in Los Altos, Calif., The Terraces was first developed in the mid-20th century under the name Pilgrim Haven. About 15 years ago, ABHOW decided that the community needed refreshing. It renamed Pilgrim Haven as The Terraces at Los Altos in 2010, and ground broke on a significant repositioning project in 2012 — with Greystone serving as development consultant.

Read the feature from Senior Housing News to get an in-depth look at the repositioning of this ABHOW community and the motivations behind the project.

Learn more about The Terraces at Los Altos.

See photos of the finished repositioning in the gallery below.

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SantaMarta

Santa Marta’s Phase II Takes Shape

New assisted living, memory support and skilled nursing units, plus new commons areas, are under construction at Santa Marta, a continuing care retirement community in Olathe, Kan. Sponsored by the Archdiocese of Kansas City in Kansas, Santa Marta first opened in 2007. Its early success and strong reputation in the market created demand that necessitated this Phase II expansion. Here’s a look at where construction stands:

Assisted Living and Memory Support

The new assisted living and memory support space is part of a three-story structure whose first floor will be used as basement storage. The second floor includes 12 memory support units, each 356 square feet, as well as a sunroom and multi-purpose room. The third floor includes eight assisted living units, available in four different unit types. The assisted living floor also includes a multi-purpose space.

Construction crews are currently installing roof framing and trusses on this new three-story structure. All exterior windows have been installed, and, once the roof is complete, interior mechanical, electrical and plumbing installation will begin. Completion of this new structure is expected in December 2016.

Skilled Nursing

The skilled nursing addition includes 18 private units. Residents choose from among four unit types that range in size from 283 to 311 square feet. Commons areas in this new skilled nursing space will include a chapel, multi-purpose room, dining room, TV room and administrative offices.

Currently, interior mechanical, electrical and plumbing systems are being installed, along with interior drywall and exterior masonry. The roof is complete and all exterior windows are installed. Full completion is expected in November 2016.

Renovation of Existing Spaces

Santa Marta’s Phase II isn’t limited to expansion. As part of the project, the community will renovate existing skilled nursing and memory support dining spaces to make room for more seating. Santa Marta will also renovate its existing physical therapy space to enhance capacity. Renovation of these spaces will begin in summer 2016 and end in December 2016.

Greystone is serving as development consultant at Santa Marta, in addition to its responsibilities as marketing and management consultant. See construction photos taken March 24 in the gallery below. Learn more about Santa Marta.

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Video: Scenes From the LeadingAge Gathering in Boston

Few cities can match Boston as an appropriate venue for the LeadingAge Annual Meeting & Expo. Boston is a place of new ideas and learning — a place where people challenge themselves.

And at the 2015 Annual Meeting, there were new ideas shared by industry leaders, mutual learning among peers, and senior living professionals challenging themselves to find innovative ways to approach non-profit missions.

At Greystone, we were honored to take part in this gathering. In hopes of continuing the dialogue started in Boston, we announced an upcoming series of white papers titled, “The CCRC Evolution.”

You can sign up to receive copies of these white papers, and you can see scenes from the 2015 LeadingAge Annual Meeting & Expo using the video player below.

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Connect With Greystone at the 2015 LeadingAge Annual Meeting

Just four weeks from Sunday, the 2015 LeadingAge Annual Meeting and Expo begins in Boston, Mass. Join us Nov. 1–4 at the Boston Convention & Exhibition Center for learning, networking and a celebration of the non-profit senior living industry.

Connect with Greystone through the following opportunities:

Sunday, Nov. 1

General Session: The Intersection of Technology and Policy, 1 to 2:45 p.m.
As a LeadingAge Gold Sponor, Greystone will sponsor and introduce this discussion with Dr. Joseph Coughlin of MIT and Dr. Mark McClellan of the Health Care Innovation and Value Initiative and Brookings Institute. LeadingAge President and CEO Larry Minnix will facilitate.

Education Session 87-A: Connecting Students and Seniors to Enhance Life in CCRCs, 3:15 to 4:45 p.m.
Faculty: Tim Mallad, First Vice President, Greystone; Abraham Pizam, Professor, Rosen College of Hospitality Management; Zan Reynolds, Executive Director of Real Estate, UCF Foundation, University of Central Florida; Paul Rosen, Volunteer Faculty, College of Medicine

Tuesday, Nov. 3

Education Session: Thriving in Today’s Senior Living Landscape, 3:30 to 5 p.m.
Faculty: Mark Andrews, President and COO, Greystone; John Spooner, CEO and Vice Chairman, Greystone; Brad Straub, Senior Vice President, Greystone; an additional LeadingAge member

The LeadingAge Expo:

Visit Greystone at Booth No. 1319 at the following times:
12 to 3:30 p.m. on Monday, Nov. 2
12 to 3:30 p.m. on Tuesday, Nov. 3
9:45 a.m. to 12 p.m. on Wednesday, Nov. 4

See photos from last year’s LeadingAge Annual Meeting and Expo in the gallery below.

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Senior Housing News Q&A With Greystone’s Mark Andrews

This year’s Greystone Event featured story after story of how non-profit senior living providers are moving forward with growth strategies. On the heels of another successful and inspiring Event, Senior Housing News spoke to Greystone President Mark Andrews about the the senior living industry and what to expect from non-profit organizations in both the short- and long-term.

Here’s a brief portion of the interview that addresses factors that are motivating non-profit providers:

In the nonprofit sector, we are seeing a very intense and renewed effort and focus on nonprofit organizations to expand current campuses, to redevelop older assets and even look at growing into new market locations. I think the reasons for that are several-fold.

One, just simply because the economy is doing better, those organizations have more confidence in investing in their businesses, as opposed to staying on the sidelines. Everybody certainly sees and understands the age wave and the sheer magnitude of the growth of the senior population. And the third reason is perhaps defensive, in that we are seeing large capital investments being made by for-profit investors.

So simply, in order for the not-for-profit organizations to maintain their market share and remain competitive with new capital investment coming in for the for-profits, they must reinvest to make their product market-aligned, to make it of interest to today’s senior, whose consumer’s preferences are different than the senior of 10 years ago, and more importantly the senior that we’ll see coming through the door 10 years from today will be very different in terms of needs and wants than the current residents. Everybody realizes they must adapt, they must change, they must grow in order to remain market-aligned and market-relevant. So we’re seeing significant planning and expansion activity now on the not-for-profit side.

Read the entire interview.

See video highlights from this year’s Greystone Event.

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