For the 40th year, marketing and sales professionals from around the country gathered for Greystone’s two-day Sales Adventure 2020 meeting. This year’s conference, held February 19 – 20, 2020 at the Westin at the Irving Convention Center in Las Colinas, Texas, featured a Camp Greystone theme that provided an environment for learning, fostering motivation, sharing best practices, and fun!


The programming included two days of educational sessions and various networking opportunities. On day one, attendees heard from Retired U.S. Army Staff Sergeant Travis Mills, who shared his story about overcoming the loss of portions of both arms and legs during his third tour of duty in Afghanistan. Mary Munoz, Senior Managing Director of Senior Living Finance at Ziegler, provided us with an update of financial trends in our industry, and members of the Greystone Development Team shared their thoughts on development trends any community can implement.

Greystone Co-CEO John Spooner opened for us on day two, followed by the RiverWoods Durham team sharing how their single mindedness and teamwork allowed them to achieve a record-breaking feat: selling out in just 29 business days. First Vice Presidents of Marketing Tricia Mackin and Mindy Cheek closed out the morning discussing health care benefits and contracts. Afternoon breakout sessions included a variety of topics like diversity, culture match, and smart grid selling. On both days, Camp Counselors Barb and Jerry spearheaded our team-building activities and provided constant comedic relief!

Evening events featured music by Brad Thompson and the Undulating Band, a photobooth, and caricature drawings by artist Benjamin Vincent.

Prior to the main event, a condensed group of Sales and Marketing Directors gathered to discuss a variety of topics specific to sales leaders and enjoyed two nights of small networking dinners.

Each year Sales Adventure also honors top performers from the previous year. This year’s winners included:

Rhino of the Year: Martha Bonilla, CC Young

Marketing Assistant/Coordinator of the Year: Ingrid Fucella, Lakeside at Waterman Village

Admissions Coordinator of the Year: Riley Mason, Santa Marta

Clinical/Community Liaison of the Year: Raechel Robinson, The Buckingham

Health Services Sales Counselor of the Year: Christina Bertrand, Santa Marta

Senior Living Counselor of the Year: Lorayne Russman, Terraces of Boise

Sales and Marketing Director of the Year: Cherie Litton, Edgewood Summit

Blue Sky Sales Team of the Year: Eowyn Sallis, Shelbi Smith, Barbara Crittendon, and Mary Faso, Rockwood at Whitworth

Operational Sales Team of the Year: Kate Davidson, Marsha Anderson, Kellie Bailey, Christina Bertrand, and Riley Mason, Santa Marta

Construction Sales Team of the Year: Kim O’Keefe, Cathleen Toomey, Shari Young, Therese Lane, Jenny Marx, and Natalee D’Antoni, RiverWoods Durham

Finally, we would like to thank our generous sponsors. We couldn’t have put on such an amazing event without your support:

Anstey Hodge: Break refreshments on February 19

Arnold Imaging: 45-minute breakout session

Engrain: Welcome lunch on February 19

Enquire: Welcome Reception sponsor table

Five19: Cocktails at Awards Night Reception

Glynn Devins: Keynote speaker Travis Mills

Green Grass: Welcome Reception sponsor table

It’s Never 2 Late: Photo booth at Awards Night

MatrixCare: Welcome Reception sponsor table

RHS: Awards Night sketch artist

SenioROI: Cocktails at Welcome Reception

Sherpa: Photo booth at Welcome Reception

Varsity: Breakfast on February 20


You can see just how much fun we had in the picture gallery below! If you or someone from your team would like to grow by attending Sales Adventure, get in touch with us to receive information about next year’s event!