Each summer, The Greystone Event welcomes senior living professionals from organizations and locations around the country to Texas for three days of networking and education sessions that share best practices and industry trends.
This year’s Event kicked off with a special presentation by Dave Ferguson on the recent merger between American Baptist Homes of the West and be.group. The merger between these two non-profit senior living providers formed a new entity with nearly $1.5 billion in assets and $360 million in annual revenue. Together they serve 9,800 residents and employ 3,700 staff members at 83 total communities.
The behind-the-scenes look at this merger set the perfect tone for the rest of the education sessions, which covered other important topics, including:
- Leadership strategies
- The economic downturn’s current impact on capital markets
- Executing strategic change
- Resident expectations and the Fair Housing Act
- Innovation in design and development
- Finding success with healthcare brands
- The science behind sales
- Service quality excellence
Optimizing market share served as the theme throughout the presentations, further highlighted by an address from LeadingAge CEO Larry Minnix. As always, The Event served as a valuable mid-year opportunity to look at our industry and our individual organizations — and to consider how we can collectively take advantage of the opportunities ahead.
See photos from The Greystone Event 2015 in the gallery below. Stay tuned in August for video highlights and more content from these three days in Texas.