Each March, Greystone and Zielger co-host an event that welcomes high-level senior living executives and board members with non-profit providers across the country.

This year’s Ziegler Greystone Executive Symposium was held March 7–9 at the Hyatt Regency Resort & Spa in Scottsdale, AZ. Over two days of education sessions, speakers and attendees addressed and discussed relevant topics that providers are wrestling with today, as well as key questions that demand answers as providers seek to fight back competition and grow their missions in the future.

This Year’s Symposium Agenda

Each year, the Symposium agenda is designed to capture topics that are foremost in the minds of non-profit executives and board members. Sessions on this year’s agenda addressed the following specific topics:

  • Moving beyond traditional CCRCs
  • Project planning in an environment with higher costs
  • Accessing capital in 2018
  • Minimizing surprises in community management
  • Redefining businesses through renovation and expansion
  • Maintaining occupancy without sacrificing financial strength

Attendee Survey Results

One of the highlights of each Symposium is a survey taken of providers in attendance. This survey provides a snapshot of what providers are thinking right now, how they view their markets and the senior living landscape as a whole, as well as what they’re planning in both the short- and long-term futures.

Here’s a look at some of this year’s survey findings:

  • 60% of attendees are “more optimistic” about the economic outlook compared to a year ago, while only 5% are “less optimistic.
  • 66% of attendees consider the real estate market “strong.”
  • Compared to 2015 and 2016, fewer and fewer providers are increasing sales and marketing incentives to reach desired occupancy levels.
  • Compared to 2015 and 2016, more providers are struggling with skilled nursing occupancy, and fewer providers are struggling with independent living occupancy.
  • 76% of respondents have “expansion of existing campus” in their 3-year plans, while 68% have “redevelopment of existing campus” and 36% have “new campus development.”
  • Nearly 45% of respondents suggested that staff time is the greatest constraint to investing in growth.
  • 92% of respondents have seen for-profit investment in their markets increase over the past year.
  • 56% of respondents have an executive secession plan in place.

Click here to see a presentation that includes the full results.

If you’re interested in attending future Ziegler Greystone Executive Symposiums, please let us know by sending a message via our contact page.