An ALFA Update story posted this week discusses the use of marketing incentives in senior living. The story quotes Merna Smith, corporate vice president in Greystone’s Marketing group, on incentive rationale, incentive variety and what the future holds for senior living marketing.
An excerpt from the story: “‘We found, like many other operators over the last five years, that our clients are very sophisticated,’ says Greystone Communities’ corporate vice president Merna Smith. ‘They perceive they’ve lost money in the real estate market, whether it’s a perceived or actual loss. To combat that, we started looking at incentives where it would be a win-win for both [us and them].’”