News

Once Floundering Senior Living Community Sees Huge Turnaround

It’s no secret the goal of every senior living community provider is to have 100% occupancy of its residences. And, with the guidance of Greystone, an Irving, TX-based senior living professional services consultancy, Moldaw Family Residences in Palo Alto, CA can now boast a full house.

Greystone sales, marketing and operations consultants, working with the leadership for Moldaw Family Residences, increased the occupancy rate at the community, nearly doubling it from just under 50% to 95% occupied and 100% of the apartment homes reserved.

“Reaching this milestone for the community didn’t happen overnight,” says Tim Mallad, Greystone’s first vice president for operations management services. “We were very strategic in our approach regarding outreach in the community to area older adults, as well as working internally with the entire Moldaw team on a variety of operational and marketing tactics.”

Moldaw 8-1-14

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Greystone  |  225 East John Carpenter Freeway, Suite 700  |  Irving, Texas 75062  |  Phone: 972.402.3700  |  Fax: 972.402.3727