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Coming in July: The Greystone Event 2016

Mark your calendars for July 13–15 when The Greystone Event 2016 returns to the Four Seasons Resort and Club Dallas at Las Colinas. Each summer, The Greystone Event serves as a mid-year opportunity for senior living professionals to gather for education sessions, mutual learning, networking and social events. This year’s Event will be no different.

Contact us if you’re interested in attending The Greystone Event 2016. See highlights from last year’s Event using the video player below, and read more in our follow-up from the 2015 gathering.

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Greystone’s Sessions at the 2016 LeadingAge PEAK Summit

Greystone was proud to serve as host of Zone 3: Strategic Planning and Partnerships at the 2016 LeadingAge PEAK Summit. Over the course of one day, team members and guest speakers shared about what non-profit organizations are doing to prepare for the next generation of seniors and to ensure that their missions remain relevant and useful to their constituents.

Did you miss any of these six sessions? Fill out the information below to get video of and slides from Greystone’s sessions at the 2016 LeadingAge PEAK Summit:

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See Greystone’s Sessions From LeadingAge PEAK

Greystone was proud to serve as host of Zone 3: Strategic Planning and Partnerships at the 2016 LeadingAge Peak Summit. Over the course of one day, team members and guest speakers shared about what non-profit organizations are doing to prepare for the next generation of seniors and to ensure that their missions remain relevant and useful to their constituents.

Did you miss any of these six sessions? If so, see them in full using the video players below. If you have any questions about strategic planning or how we can be of assistance, contact Greystone Co-CEO Mark Andrews.


Lead (with Greystone Co-CEO Mark Andrews)

Your mission remains valid, meaningful and constant. Yet, the strategy and initiatives driving it must evolve to meet changing needs and adapt to a dynamic environment. How will you lead your organization to adapt and change?

See Mark Andrews’ presentation using the video player below, or download his slides.


Plan (with Cindy Bosley of Masonic Pathways and Greystone’s Stuart Jackson)

What’s the next big thing for your organization? Our industry is constantly changing, and there’s no sitting back if you want to remain a market leader. Proper strategic planning (plus clarifying what you do and don’t do) can serve as the blueprint for your future and ongoing success.

See Cindy Bosley and Stuart Jackson’s presentation using the video player below, or download their slides.


Innovate (with Greystone’s Brad Straub)

Seniors expect more of providers than ever before. New ideas and approaches will be your organization’s competitive advantage in crowded markets. Are you prepared to innovate?

See Brad Straub’s presentation using the video player below, or download his slides.


Differentiate (with Greystone Co-CEO John Spooner)

There’s a senior housing alternative around every corner in the markets you serve. What helps you connect with seniors more effectively than the next guy? A compelling, differentiated product and program can be the pivot point between winning and merely competing.

See John Spooner’s presentation using the video player below.


Compete (with Greystone’s Edward Thorne)

Opportunity abounds in today’s senior living landscape. Nonetheless, clear opportunity invites increased competition. How will your organization respond and dominate in its markets to secure the future of its mission?

See Edward Thorne’s presentation using the video player below.


Plan (with Gary Marsh of Masonic Homes of Kentucky and Greystone’s Stuart Jackson)

What’s the next big thing for your organization? Our industry is constantly changing, and there’s no sitting back if you want to remain a market leader. Proper strategic planning (plus clarifying what you do and don’t do) can serve as the blueprint for your future and ongoing success.

See Gary Marsh and Stuart Jackson’s presentation using the video player below, or download their slides.


Are you ready to plan for the future? If you have any questions about strategic planning, reach out to Greystone Co-CEO Mark Andrews to learn how we can help.

See the below brochure for a brief overview of Greystone’s strategic planning process.

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DDC Journal Features SantaFe, ABHOW Projects

Two Greystone clients are filling what the DDC Journal calls “Large, Unmet Demand,” and Greystone Senior Vice President Dave McDowell talked to the publication about these clients and their recent projects.

East Ridge at Cutler Bay is a SantaFe Senior Living-sponsored community in Cutler Bay, Fla., just south of Miami. East Ridge has just opened a newly repositioned health center. Here’s what Dave McDowell told DDC Journal about the project:

“The East Ridge community has been a longstanding quality provider of independent lifestyle and healthcare support for seniors. Our client, SantaFe Senior Living, found themselves with an outdated nursing home and healthcare center. To avoid this affecting their ability to deliver services consistent with their mission and core values, they elected to reposition and expand these healthcare components.”

The Terraces of Boise is a project sponsored by American Baptist Homes of the West. A new continuing care campus, it welcomed its first-ever residents in 2015. Here’s what Dave McDowell told DDC Journal about the project:

“What’s really unique about this community is the skilled care center. Designed by AG Architecture, it is the first one in Idaho incorporating a household model. There are three buildings, with each one providing services to a small group of residents. While this approach has become very popular across the country, this is the first one in Idaho embraced by the state Department of Health. Overall, this community brings innovation and a unique service setting to the seniors in this market.”

See the DDC Journal’s Spring 2016 issue for more on East Ridge and The Terraces. The feature begins on page 131.

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Big, Small, Strong, Brave: The Strategy Behind RiverWoods’ Mission

Non-profit senior living communities exist for one reason: mission. These missions are often summarized in a statement, edited down to a sentence or two and printed on community collateral or posted onto community websites.

But how do senior living missions come to life?

Justine Vogel is president and CEO of RiverWoods, a continuing care retirement community with three campuses in Exeter, N.H. During a recent period of strategic planning, and shortly after visiting with an industry friend, she found herself writing four mission-related questions in her journal:

  • Are we big enough?
  • Are we small enough?
  • Are we strong enough?
  • Are we brave enough?

She shared these four questions during a meeting of non-profit CEOs and board members the day before The Greystone Event 2015 officially started. Greystone CEO John Spooner posed them to a larger audience the next day during a break between general sessions.

Watch in the video player below. (And scroll down to continue reading.)

What does the big-small-strong-brave approach mean?

Vogel was quick to clarify that these questions are not a mission unto themselves, but rather a filter through which the organization looks forward.

Here’s how she described them:

Are we big enough? “This is basically about accepting that we need scale. That might be through organic growth, through affiliation, or through other ways of working with other non-profit providers. It’s about realizing that when you’re large enough you can seek change rather than having change foisted upon you.”

Are we small enough? “We’re a community, right? And in community, people want to feel like it’s personal to them. There are ways to be big and feel big, and there are ways to be big and feel small. We want to feel small enough that each resident feels personal about this community as their home.”

Are we strong enough? “Every decision we make should be ours to make. If we have an organization affiliate with us, or if at some point we join someone larger, it’s our decision to make — not because we’re in trouble. The other part is being strong enough financially and operationally that we have the funds to invest in what’s coming, in technology and other innovations. It’s about being in charge of our own destiny.”

Are we brave enough? “We’re 98.5 percent occupied. Our waitlist has doubled. But when we look at ourselves, we know we have to be something different for the next generation of seniors, whether dramatically different or different enough. What happens in some organizations is they only allow for small incremental change in mindset and action, and then one day you wake up and you’re out of date, you’re not relevant. Just because you’re successful now doesn’t mean you’ll be successful 10 years from now. Realize you might be wrong, but it’s better to make mistakes when you can afford them than wait until you’re desperate.”

RiverWoods official mission statement is “to maintain a creative and secure continuing care retirement community that enriches the freedom of senior living while easing the challenges of aging.”

Asking these four questions is a simple way to ensure that the organization is poised to continue serving this mission for decades to come.

Greystone’s relationship with RiverWoods dates back to the development of its two newest campuses, The Ridge (opened in 2004) and The Boulders (2010).

Learn more about RiverWoods.

See photos of The Boulders in the gallery below.

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Greystone communities receive award nominations

The Barrington of Carmel and the Terraces of San Joaquin Gardens are among a select group of eight CCRC nominees for the 2nd annual Senior Housing News Architecture & Design Awards. Judged by a panel of industry professionals, the Senior Housing News Design and Architecture Awards recognize cutting-edge design, excellence and innovation in senior living.

The Barrington is based in Carmel, Ind. and sponsored by Senior Quality Lifestyles Corporation (SQLC). AG Architecture was the architect for the community, which was developed by Greystone.

The Terraces of San Joaquin Gardens serves Fresno, Calif. The community is sponsored by American Baptist Homes of the West (ABHOW) and was developed by Greystone. Douglas Pancake & Associates was the project architect.

Barrington San Joaquin Gardens

These finalists were chosen from an expansive group of communities nationwide that submitted their projects for consideration. From the Senior Housing News press release:

Projects will be judged by a panel of industry experts who will evaluate nominees based on design and aesthetic criteria. Not only will judges analyze design elements such as color, light and landscape architecture, but they will also consider community functionality by analyzing key features that are critical to property type, such as universal design techniques. Winners will be announced December 17.

This year’s judges bring a wealth of experience in senior housing design, architecture and consulting. The panel includes:

  • Jeff Anderzhon, FAIA, Senior Planning/Design Architect at Eppstein Uhen Architects

  • Elisabeth Borden, Principal at The Highland Group

  • Dan Cinelli, FAIA, Managing Principal at Perkins Eastman

  • David Dillard, FAIA, Principal at D2 Architecture

  • Gene R. Guszkowski, AIA, Senior Principal at AG Architecture

For more information, visit www.shnawards.com.

GREYSTONE’S 30TH ANNUAL SALES ADVENTURE

Greystone is proud to host its 30th annual Sales Adventure May 11th – 13th, 2011. Marketing Directors, Sales Counselors, Marketing Assistants, Community Relations Coordinators and other marketing personnel from over 80 organizations will be invited to spend the week learning, sharing and re-energizing! Greystone hosts Sales Adventure each year to provide a powerful combination of educational topics and motivational presentations for sales teams. This conference will feature two days of sales related presentations, team building activities, and a high-energy Awards Dinner.

Wednesday, May 11 – Friday, May 13 | Hilton Southlake Town Square | Southlake, Texas