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Santa Marta’s Health Care Expansion Nearing Completion

Santa Marta is pushing toward completion of a health care expansion at its life plan community campus in Olathe, Kan. The $11 project will add eight assisted living units, 12 memory support suites and 18 private skilled nursing beds, as well as a new physical therapy gym.

The skilled nursing portion of the project is expected to be ready for occupancy this November. Workers are currently painting and installing flooring, tile and wall coverings. Final grading has also started in preparation for landscaping.

The assisted living and memory support portions of the project are expected to be ready for occupancy this December. Workers are currently installing showers and finishing drywall. Painting will soon commence.

In addition to its duties as management consultant at Santa Marta, Greystone is also development consultant on this expansion project. See photos of progress in the gallery below.

Learn more about Santa Marta.

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Growth Continues at Masonic Homes of Kentucky

Louisville’s finest life plan community continues to grow thanks to a stellar brand reputation, strong demand and a mission that seeks to provide outstanding senior living options.

Masonic Homes of Kentucky broke ground this month on The Meadow, a 122-unit independent living community that will include an 80-seat movie theater, a 300-seat performance space, a café and other amenities.

“When we take on a project like The Meadow, we do so with our key values in mind: growth, innovation, remarkable service and passion above all,” said MHKY President and CEO Gary Marsh in an Insider Louisville story.

The Meadow is nearing 90 percent in presales, which is the same marketing success that MHKY has enjoyed with previous projects on its 82-acre Louisville campus. An upcoming bond issue is expected to finance the $44 million needed for The Meadow plus an additional $14 million for Grove Pointe, an assisted living center also planned for MHKY’s Louisville campus.

Greystone is serving as marketing and development consultant on The Meadow project. Other project team members include Reese Design Collaborative, Paul Mattingly/Congleton-Hacker Constructors and AG Architecture.

See the groundbreaking ceremony using the video player below.

Learn more about Masonic Homes of Kentucky.

The Meadows

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Video: 10 Ideas From The Greystone Event 2016

The Greystone Event 2016 featured speakers from across the senior living industry sharing messages relevant and helpful to today’s providers. We pulled out some of the ideas shared at this year’s Event and edited them into a brief highlight video.

See the highlights using the video player below:

 

  1. The Senior Living Landscape is Shifting (Mark Andrews, Greystone)
  2. We Must Change the Perception of Senior Living (John Spooner, Greystone)
  3. Demand is Skyrocketing Across Levels of Care (Stuart Jackson, Greystone)
  4. Non-Profits Must Accelerate Their Pace (Mary Munoz, Ziegler and Diane Hood, Mary’s Woods at Marylhurst)
  5. Mission Drives Affiliation (John Cochrane, Cornerstone Affiliates)
  6. Strength, Balance and Proximity Make Affiliation Work (Randy Stamper, ABHOW)
  7. Serving the Middle Market Requires Discipline (Bud Green, Greystone)
  8. Design Supports Culture (Sue Plasterr, Greystone)
  9. Celebrate With Prospects (Mary Jane Fitts, Greystone)
  10. We’re in This Together (Diane Hood, Mary’s Woods at Marylhurst)

 

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Photos: Recapping The Greystone Event 2016

Another summer, another Greystone Event that included education sessions, networking and a chance for attendees to mingle with other senior living professionals from around the country. This year’s theme of “Lead, Plan, Act: Become a Growing Provider in a Growing Industry” guided our two days of education sessions, including sessions that addressed:

  • Rising Trends in Senior Housing
  • Merging Organizations
  • Strategic Planning
  • Serving the Middle Market
  • For-Profit Competition
  • Delivering Resident-Centered Care
  • Strategic Pricing
  • Marketing Strategies for Communities New and Old
  • Community Management Success Factors

Thanks to all who attended and helped make this another successful gathering. See photos from The Event in the gallery below, and save the date to join us for next year’s Event — July 12–14, 2017 in Irving, Texas.

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Gulf Coast Village’s Expansion Pushes Toward Completion

Work continues on an expansion project at Gulf Coast Village, a Volunteers of America-sponsored continuing care retirement community in Cape Coral, Fla. The expansion includes a new health center that will include 80 assisted living units and 48 memory support units. A second phase will include redevelopment of the existing skilled nursing center, resulting in a total of 105 beds.

Gulf Coast Village first opened in 1989. Greystone is serving as development consultant on this expansion project in addition to its duties as management consultant.

See photos of Gulf Coast Village’s expansion take this month in the gallery below. Learn more about Gulf Coast Village.

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Baptist Life Communities Finances New Project in Alexandria (Ky.)

Plans will now accelerate into high gear for The Seasons at Alexandria, a new senior living project sponsored by Baptist Life Communities (BLC) and planned for Alexandria, Ky. Ziegler closed this month on the $64.420 million bond financing.

The Seasons will replace BLC’s existing Baptist Convalescent Center, located just eight miles north of where The Seasons will be developed. Phase I of The Seasons will include 117 skilled nursing beds and 66 personal care beds. Phase II will add 60 independent living units and a number of amenities.

BLC also owns and operates Baptist Village in Erlanger (Ky.) and Griesser Farm in Burlington (Ky.).

See renderings of The Seasons in the gallery below. Learn more about BLC and its communities.

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Announcing the 2016 Greystone Diamond Awards

Successful senior living management requires excellence across a number of dimensions. Each year, Greystone tracks the achievement of the communities it manages across these dimensions, including:

  • Resident Satisfaction
  • Employee Satisfaction
  • First Impressions
  • Financial Performance
  • Hospitality
  • Task Force Participation
  • Leadership Development
  • Community Involvement
  • Passing of Health Care Surveys

Communities that perform at an exceptional level on a consistent basis are honored through Greystone’s Diamond Awards, given each summer at The Greystone Event. This year, five communities earned single diamond awards and one community earned a two-diamond award. Here’s a look at this year’s winners:


Two-Diamond Recognition

Santa Marta
Sponsor: Archdiocese of Kansas City in Kansas
Location: Olathe, Kan.
ED: Chet Surmaczewicz


One-Diamond Recognition

Aberdeen Heights
Sponsor: Presbyterian Manors of Mid-America
Location: Kirkwood, Mo.
ED: Jamie Kneen

The Buckingham
Sponsor: Senior Quality Lifestyles Corporation
Location: Houston, Texas
ED: Julie Fenske

Edgemere
Sponsor: Senior Quality Lifestyles Corporation
Location: Dallas, Texas
ED: John Falldine

Edgewood Summit
Sponsor: ABH, Inc.
Location: Charleston, W.Va.
ED: Diane Gouhin

Querencia at Barton Creek
Sponsor: Senior Quality Lifestyles Corporation
Location: Austin, Texas
ED: Nate Weyand

See photos from the Diamond Award presentation in the gallery below.

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Gulf Coast Village Expansion 50 Percent Complete

See progress at Gulf Coast Village, where sponsor Volunteers of America is adding a new health care center to include 80 assisted living units and 48 memory support suites. A second phase of the project calls for redevelopment of the existing skilled nursing center, which will add 20 beds for a total of 105.

Construction is now 50 percent complete. About 120 workers are on site each day, with that number set to climb to 150 in the next two months. Work should end in January 2017 with occupancy set for March 2017. The Phase II skilled nursing redevelopment will begin following occupancy of Phase I.

Located in Cape Coral, Fla., Gulf Coast Village first opened in 1989. In addition to serving as development consultant on this expansion project, Greystone is also management consultant at GCV.

See construction images in the gallery below. Learn more about Gulf Coast Village.

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Nakoma Sky: Coming to Greater Tucson in 2019

La Posada will soon grow its presence in Southern Arizona with the development of Nakoma Sky, a community planned for Oro Valley just north of Tucson. This new community’s budget is expected to be between $90 and $100 million, and it should open in 2019.

Nakoma Sky will include 218 independent living units, 24 assisted living units and 24 memory support suites in a 50,000-square-foot structure on a 70-acre campus. It will feature amenities like resident lounges, a library, a fitness center overlooking the Catalina Mountains, art studios, meeting spaces, a salon, dining and recreation venues as well as a 3,400-square-foot infinity pool.

Marketing of Nakoma Sky is underway with Greystone serving as marketing consultant. The community began taking deposits in March, and future residents have already secured 71 apartments.

In addition to Greystone serving as marketing consultant, La Posada has also brought on three: living architecture to design the community, Diversified Design and Construction to serve as contractor, Talley Associates to handle landscaping and THW Design to design the interior.

See renderings of Nakoma Sky in the gallery below.

Learn more about the Tucson area’s next senior living community.

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Marketing Team Members Recognized at Sales Adventure

Senior living marketers from around the country journeyed to Dallas last week for Greystone’s Sales Adventure 2016. These community-based professionals were welcomed by the Greystone logo in lights at the Omni Hotel in downtown:

For three days, attendees enjoyed education and breakout sessions, networking and social events. The highlight of each year’s Sales Adventure is an awards dinner held on Thursday night. Here’s a look at this year’s winners:


RHINO Award

Jill Coleman, The Westerly Residences at Wichita Presbyterian Manor

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Janine Short, The Barrington of Carmel

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Penny Hurst, The Barrington of Carmel

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Senior Living Counselor of the Year

Dianne Larivee, Deerfield


Marketing Community of the Year

Querencia at Barton Creek (Marketing Team Members: Jill Conant, Phillip Taylor, Joan Ford, Marcia Lang, Lauren Struby)

Marketing Community of the Year - Querencia


Admissions Coordinator of the Year

Kathy Wheeler, Gulf Coast Village


Admissions Director of the Year

Rochelle Humphrey, The Plaza at Edgemere

Admissions Director of the Year - Rochelle Humphrey - Edgemere


Health Services Sales Counselor of the Year

Brittany Middleton, The Plaza at Edgemere

Health Services Sales Counselor of the Year - Brittany Middleton - Edgemere


Newcomer of the Year

April Dillon, Sales Counselor, The Buckingham

Newcomer of the Year - April Dillon - The Buckingham


Marketing Assistant of the Year

Nikki Meeker, Senior Living Coordinator, The Barrington of Carmel

Marketing Assistant of the Year - Nikki Meeker - Barrington


Sales and Marketing Director of the Year

Vanessa Curtright, Edgemere

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Blue Sky Sales Team of the Year

The Westerly Residences at Wichita Presbyterian Manor (Sales Team Members: Jill Coleman, Caren Remmers, Chrissie Ammann, Samantha Skaggs)

Blue Sky Sales Team of the Year - The Westerly


Operational Sales Team of the Year

The Amsterdam at Harborside (Sales Team Members: Sarah Gilroy, Erika Osbeck, Shannon Volin, Elaine Lucchesi)

Operational Sales Team of the Year - Sarah Gilroy - Amsterdam


Congratulations to all of this year’s nominees and winners! See more photos from Sales Adventure 2016 (and its 80s-style extravaganza) in the gallery below.

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