Insights

Marketing Strategies and Tactics: What Worked in 2015?

Greystone’s marketing team is working in markets around the country, supporting sponsors as they build relationships with prospective residents and strive to reach or maintain stabilized occupancy. In 2015, Greystone helped these sponsors make significant gains in filling independent living units, as well as other levels of care. Here’s a […]

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Strengthen Your Influence Mix with Online Reviews

By Kristine Graeber, Vice President – Marketing Services, Greystone How often do you consult online reviews when you’re thinking about visiting a new restaurant? Do you read online reviews when deciding on a new phone, place to stay or pair of jeans? When making a purchasing decision, many of us are […]

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Senior Living: Maintaining Connections, Opening Missions

A group from Greystone spent time with senior living providers at last week’s Presbyterian Association of Homes and Services for the Aging (PAHSA) Spring Conference in St. Louis. We particularly enjoyed keynote speaker Jack Haberer, who shared his thoughts on keeping and expanding connections in an era of disconnecting denominations. […]

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Greystone Insights: Investing in Marketing

Investing in Marketing: Achieving and maintaining high occupancy is the gold standard of a CCRC’s success      Occupancy is one of the biggest issues facing senior living providers today. When the economy was thriving, communities may have worried most about employee turnover, operations or the next phase of expansion. […]

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