The Terraces of Boise to Open Doors in July

Phase I of The Terraces of Boise is scheduled to open on July 27 in Boise, Idaho. This phase will open 80 independent living apartment homes and cottages as well as the independent living common areas.  Phase II-A is planned to open this fall and Phase II-B is scheduled to open its doors in the first quarter of 2016.  The community hosted a “Sneak  Peek” Tour this week that was attended by 176 depositors who were able to view the commons and independent living apartments. Greystone is serving as development consultant at The Terraces. See below for recent community photos.

20150619-002 20150619-003 20150619-004  20150619-006 20150619-007 20150619-008 20150619-009 20150619-010



Community Art Competition Featured at Annual Conference

Art is Ageless, Greystone’s inaugural resident art competition, will be featured at The Event next month.  All Greystone-affiliated CCRCs were encouraged to participate in this initiative designed to promote healthy aging, spark creativity and highlight the cognitive abilities of our residents through the levels of care and show that no matter their age seniors can still create beautiful pieces of art. The competition was open to residents of independent living, skilled nursing, assisted living and memory support.  Over 80 entries from more than 8 communities were received.

“The variety and level of skill represented by the entries we received is remarkable!” Sue Plasterr, Corporate Vice President – Greystone Management, stated. “The panel of judges certainly had their work cut out for them.”

A panel of senior living experts, artists, designers and art professors carefully reviewed each entry based on artist’s technique, subject matter and overall composition to choose finalists.  Six pieces, 3 from independent living and 3 from healthcare, were ultimately selected and will be displayed at The Greystone Event in Irving, Texas July 8-10. First, second and third places will be awarded in each category and one overall winner will also be recognized.

Scroll below to view the winning entries.

EWS - Lil Bias Purple Iris 2

Edgewood Summit (IL) – Lil Bias

EWS - Marguerite Walker 4 - Copy

Edgewood Summit (HC) – Marguerite Walker

Grandview- Dorothy Cox RV#1

Redstone Village (HC) – Dorothy Cox

Plaza Buckingham - Cohn 2 - Copy

Buckingham (HC) – Cohn

Querencia -Jack Puryear Master Work

Querencia (IL) – Jack Puryear

SM - Katy Zahner

Santa Marta (IL) – Katy Zahner


Greystone featured on upcoming industry panels

Join Greystone at the following industry conferences, where you can see our team speak on trends in growth, marketing, service, resident needs and more.

LeadingAge Illinois

Leveraging Data, CRM and Marketing Automation to Drive Higher Occupancy
April 29, 3:30 – 4:30 p.m.
Learn how to implement a customer relationship strategy that engages your customers throughout the sales cycle, and how to be smarter about analyzing leads to drive efficiency. Hosted by Tricia Mackin, Greystone vice president of marketing services, and GlynnDevins.

Room for Growth: Trends in Developing and Designing Senior Communities
April 30, 8:45 – 10:15 a.m.
Discuss the latest trends in developing a senior living community, explore the newest financing options, and understand the role site planning and design play in the overall customer experience. Hosted by Mark Shegon, Greystone corporate vice president of development services, and Hitchcock Design Group.

New Campus Development and Significant Expansions
May 1, 7:30 – 8:30 a.m.
Hear about successful projects from around the country and examine innovative marketing, planning, design and service strategies that can maximize resident satisfaction and optimize your financial performance. Hosted by Brad Straub, Greystone senior vice president of planning and finance, Ziegler and Sawgrass Partners.

LeadingAge California

Finance and Development: Staying Relevant in the Ever-Changing Marketplace
May 4, 9 a.m. – 1 p.m.
Learn from innovative case studies from the west coast and around the country, and gain insight into the capital markets for new development, expansion and repositioning. Hosted by Brad Straub, Stuart Jackson, Greystone senior vice president of planning and finance, and Ziegler.

LeadingAge Texas

Reaching the Pinnacle: A New Standard for Service Excellence
May 18, 10:30 a.m. – Noon
Discover the positive impact you can make with Pinnacle, the new service standard from Greystone that redefines how communities approach hospitality. Hosted by Rick Cumberland, Greystone senior vice president of operations management services, Tim Mallad, Greystone first vice president of operations management services, and The Buckingham.

I’ll Stay Awhile: How Resident Longevity Impacts your Business Model
May 18, 2 – 3:30 p.m.
Take an in-depth look at how resident longevity has impacted the business models of four communities and the lessons they’ve learned along the way. Hosted by Tim Mallad, Steve Ailey, Greystone corporate vice president of financial management services, Sharon Hutson, Greystone vice president of marketing services, and Edgemere.

LeadingAge New York

Reaching the Pinnacle: A New Standard for Service Excellence
May 20, 2 – 4 p.m.
See description above. Hosted by Rick Cumberland, Tim Mallad and The Woodlands at Furman.


Kim Campbell to Join Greystone for Management Symposium

Greystone is pleased to announce Kim Campbell, wife of legendary country entertainer Glen Campbell, will speak at Greystone’s annual Management Symposium on Feb. 10 at the Hilton Dallas/Southlake Town Square. Mrs. Campbell will address her experiences caring for the country musician, who has Alzheimer’s, as well as the decision to place him in a memory care community last year.

Mrs. Campbell will share advice for family members caring for a loved one with Alzheimer’s, as well as the quality-of-life benefits Mr. Campbell has experienced since moving into memory care. She wrote in a piece for Fox News last year the community has “been good for him. He just seems more at peace there than he was at home, where he became increasingly agitated and frantic.”


Mr. Campbell released his final record and embarked on a cross-country farewell tour of America in 2011, shortly after being diagnosed with Alzheimer’s. The tour was chronicled in the 2014 documentary “Glen Campbell…I’ll Be Me.” The song “I’m Not Gonna Miss You” from the film has been nominated for two Grammy awards and an Oscar. Tim McGraw will perform the song in honor of Mr. Campbell at the Academy Awards on Feb. 22.

“Kim has a unique message to share,” said Rick Cumberland, senior vice president of operations management at Greystone. “Our team has been able to meet with her recently and we share a common vision for delivering health care services to the memory-impaired. We appreciate her willingness to learn and help continue the conversation around memory care.”

The Alzheimer’s Association recently published 2014 Alzheimer’s Facts and Figures, which reveals the following statistics regarding the disease and caregiving:

  • Alzheimer’s is the most common type of dementia, accounting for an estimated 60-80 percent of cases
  • An estimated 5.2 million Americans have Alzheimer’s
  • Every 67 seconds, someone in the U.S. develops Alzheimer’s, and by mid-century, this will escalate to every 33 seconds
  • More than 15 million Americans provide unpaid care for people with Alzheime’s and other dementias
  • Fifty-nine percent of family caregivers of people with Alzheimer’s and other dementias rated the emotional stress of caregiving as high or very high

The Greystone Management Symposium brings together executive directors and caregivers from the nation’s leading continuing care retirement communities. This year’s conference will focus on caring for seniors with dementia within the continuum-of-care provided by these communities.

LeadingAge Thumb

Where to see Greystone at LeadingAge

LeadingAge-Silver-Premier-smGreystone will be well accounted for at LeadingAge Nashville starting Oct. 19. Our team is presenting on several panels as well as at Ignite.

Sunday, Oct. 19

  • Strategies to Attract, Hire and Retain Top Talent at 3:45 p.m. Tim Mallad, first vice president of management services, will discuss the merits of behavioral interviewing and how you can keep employees engaged and feeling rewarded.

Monday, Oct. 20

  • Resident Councils: Developing a Community’s Voice at 8:15 a.m. Tim will be joined by a resident and executive director to talk about how resident councils fit within a community and can be a positive influence.
  • Ignite: Redefined Healthcare Delivery – Eliminating the Green Mile at 1:10 p.m. Sue Plasterr, departmental vice president of management services, gets 5 minutes to myth-bust about the transition into life care.

Wednesday, Oct. 22

  • Segmenting Audiences to Improve ROI at 11:30 a.m. Mary Jane Fitts, departmental vice president of marketing, will share effective messaging strategies and how to target leads.
  • Marketing’s New Frontier: Adult Child Influencers at 1:30 p.m. Mindy Cheek, departmental vice president of marketing, will help you identify, relate to and connect with ACI’s in a panel hosted by our senior vice president of marketing, Bruce Byers.

In addition, Greystone will exhibit during the Expo from Booth 918. Stop by to visit with our team and share your business goals and objectives. We can tell you about our recent projects and how we can help you too with our robust consultancy services.


Capitalizing on Growth Opportunities

The 17th annual Ziegler Senior Living Finance + Strategy Conference gets underway next week in Asheville, North Carolina. On Sept. 11, Greystone President and COO Mark Andrews will present on the “New Campus Development and Significant Expansions” panel.

A familiar topic for Greystone, and something we touched on during our Pacific Northwest workshop with Ziegler, new development and expansion both continue to trend upward. Mark will lend his insights by citing the ongoing work at Greystone projects like the Terraces of Los Altos, Terraces at Boise, East Ridge and more.

The session will address emerging trends in the sponsorship, development, and financing of new campus CCRCs and those looking to undertake significant expansions to existing CCRCs. Attendees will get a sense for the current pace of growth in the not-for-profit sector, the current types of new construction and development, and how to make new development and expansion projects successful.

For more information on the conference, visit Ziegler’s event site.

LeadingAge Thumb

Reinventing for Relevance at LeadingAge Ohio

Stuart Jackson, First Vice President Planning/Finance, Greystone, will discuss “Reinventing for Relevance” at the LeadingAge Ohio Annual Conference and Trade Show August 27th from 8:00-9:30 AM.

In this presentation, he will explain how the many factors that make senior living a complex business are aligning to create favorable growth conditions and underserved markets are ripe for development.  He will also address how proactive providers can seize this opportunity to increase market share and finance in the current environment projects that would accommodate the growing senior populations.

Click here to view the conference brochure.


Seniors have much to contribute to the economy, says former Reagan economist

The rapid growth of the aging population provides the U.S. with a wealth of highly educated seniors who can continue to contribute to the economy, said economist Arthur Laffer.

Laffer, who first gained prominence during the Reagan administration as a member of President Ronald Reagan’s Economic Policy Advisory Board, spoke this week to over 240 senior living professionals at the Greystone Event.

The annual meeting of senior living professionals took place last week at the Four Seasons Resort and Club Dallas at Las Colinas.

Click here to read more.

WEBCAST: CCRCs: Looking To Grow…Or At Least Consolidate

The economy is trending upwards, occupancy is stabilizing as the housing market rebounds, and demographics going forward couldn’t be better for the industry. CCRC operators are again thinking about growth—typically adding a memory care wing, merging with a like-minded organization, or affiliating with an outside agency or business: home health, hospice, pharmacy, adult day care, you name it. Times have changed, consumers are changing, and CCRC operators are changing, too.

The panel is comprised of: Susan Brecht (Moderator), President, Brecht Associates, Inc.; Dan Cinelli, Principal and Director, Perkins Eastman; Dan Hermann, Senior Managing Director-Head of Investment Banking, Ziegler and Stuart Jackson, First Vice President, Greystone.   During this webcast, the panel will discuss:

  • Why grow? Did the recession create demand?
  • Does geography matter?
  • What are CCRCs buying? Who are their partners?
  • How are they financing their deals?
  • What’s the new (next) look?
  • How are resident contracts affected?

The webcast will take place Thursday, July 24, 2014, 1:00 pm ET.  Click here to reserve your spot.

Merger & Acquisition


Aging Americans Play Key Role in National Economy

Economist, Dr. Arthur B. Laffer, addressed over 240 attendees at The Greystone Event, noting that while many providers are planning ahead for the amount of seniors expected to double by 2050.  He emphasized the impact seniors have on the national economy as a whole as both powerful consumer and voter.

“Seniors are like everyone else, just older,” Laffer says. “They like to make money, the like to shun things they dislike — they may have different tastes in what they buy, but they’re buying. And they are incredibly important to the economy.”

Click here to read more.

Dr. Laffer