It was a pleasure to join professionals from around senior living at last week’s LeadingAge Annual Meeting & Expo in New Orleans. As always, we enjoyed getting the chance to meet and speak with many of the attendees between sessions, during networking events and at our booth.
In case we didn’t get the chance to meet in New Orleans, we’d like to share with you a brochure we distributed at our booth. This brochure describes how Greystone helps non-profit providers reinvent their businesses. Your organization is unique, and so too are the challenges and opportunities it faces. As you look at the case studies inside, you’ll see examples of how we help provider organizations just like yours overcome their unique challenges and seize their unique opportunities.
If you have any questions or would like to discuss your organization or the senior living industry as a whole, contact us today. Again, it was a pleasure to be with you in New Orleans, and we look forward to seeing you at next year’s Annual Meeting & Expo in Philadelphia.
For the 37th year, marketing and sales professionals from around the country gathered for Greystone’s Sales Adventure — a conference that delivers education and motivation to senior living sales team members.
This year’s Sales Adventure included a Yacht Rock theme. It took place April 26-28 in Southlake, Texas, and the conference featured sessions that addressed a wide range of relevant topics, including:
Breaking the voicemail barrier
Building and developing strong sales teams
Engaging residents’ families through technology
One of the highlights of each year’s Sales Adventure is an awards dinner during which leading sales teams and individuals are honored for their work over the past year. Here’s a look at the 2017 winners:
Expansion Sales Team of the Year: Mary’s Woods (Cheri Musotto-Conyers, Sue Black, Kristi Kane, Scott Warden, Kristen Smith)
Blue Sky Sales Team of the Year: Nakoma Sky (Tim Carmichael, Nancy Karner, Linda Warkomski)
Marketing Community of the Year: Edgemere (Vanessa Curtright Bowles, Rochelle Humphrey, Monika Pearce, Susan Briscoe, Joel Hernandez)
Cherie Litton, Marketing Director of the Year, Edgewood Summit
Melissa Heiss, Sales Director of the Year, The Stayton
Heather Lince, Marketing Assistant of the Year, The Terraces of Boise
Lydia Sanchez, Admissions Coordinator of the Year, Mirador
Armando Barrera, Community Liaison of the Year, Mirador
Shannon Volin, Senior Living Counselor of the Year, The Amsterdam at Harborside
Operational Sales Team of the Year: The Barrington of Carmel (Nikki Meeker, Penny Hurst, Janine Short)
Penny Hurst, RHINO AWARD, Barrington
Nancy Durant, RHINO AWARD, Santa Marta
Monika Pearce, RHINO AWARD, Edgemere
Janine Short, RHINO AWARD, Barrington
Susie Herrmann, Health Services Sales Counselor of the Year, Barrington
Kristi Kane, Newcomer of the Year, Mary’s Woods
Elaine Lucchesi, Senior Living Counselor of the Year, The Amsterdam at Harborside
The LeadingAge Annual Meeting and Expo is less than a month away, and non-profit providers are looking forward to this opportunity to learn, network and assess where we stand as an industry.
This year’s Annual Meeting runs from Oct. 30 to Nov. 2 in Indianapolis. As a LeadingAge Gold Partner, Greystone will be an active participant with speakers in five education sessions and an Expo booth where you can stop by to visit with us or get more information about our services.
We’ll also pose a question to our booth visitors this year: If you had a magic wand, what one thing would you change about the senior living industry? We’ll capture your responses and share them as a follow-up to our time together in Indianapolis.
Here’s a look at when and where you can connect with Greystone:
Sunday, Oct. 30, 2016
General Session: Charles Duhigg on The Science of Productivity, 1 to 2:45 p.m.
Greystone’s Mark Andrews will introduce Mr. Duhigg and reflect on what LeadingAge’s Be the Difference mantra has meant to Greystone and its clients.
Monday, October 31, 2016
Education Session 61-B: Experience-Based Senior Living: The Pinnacle of Hospitality, 8:30 to 10 a.m. Speakers: Jud Severns, Executive Director, The Terraces of Boise, Boise, ID; Jo Ann Mulligan, Resident Council President, Santa Marta, Olathe, KS; David Keaton, Corporate Vice President, Operations Management Services, Greystone, Irving, TX; Jeanne Thomas, Resident, The Terraces of Boise, Boise, ID.
Education Session 67-C: When New Meets Old: Marketing Repositioned Projects, 3:30 to 5 p.m. Speakers: Bruce Shogren, President/CEO, Presbyterian Manors of Mid-America, Inc., Wichita, KS; Mary Jane Fitts, Corporate Vice President, Greystone, Irving, TX; Jim Glynn, Principal, GlynnDevins Advertising and Marketing, Overland Park, KS; Jill Coleman, Presbyterian Manors of Mid-America, Inc., Wichita, KS.
Tuesday, November 1, 2016
Education Session 46-D: Purpose-Driven Business: Aligning Mission and Financial Outcomes, 8:30 to 10 a.m. Speakers: Wayne Olson, Executive Vice President of Healthcare Operations & Development, Volunteers of America Health Services, Eden Prairie, MN; Stuart Jackson, Senior Vice President, Greystone, Irving, TX; John Spooner, Co-CEO, Greystone, Irving, TX; Mark Andrews, Co-CEO, Greystone, Irving, TX.
Wednesday, November 2, 2016
Education Session 97-F: Managing Challenges Through Redevelopment and Expansion, 8:30 to 10 a.m. Speakers: Robert Green, Senior Vice President, Greystone, Irving, TX; Dave McDowell, Senior Vice President, Greystone, Irving, TX; Russell Mauk, Vice President, Design, Construction & Redevelopment, American Baptist Homes of the West, Pleasanton, CA; Matt Aubé, Manager, Greystone Communities, Inc., Irving, TX.
Education Session 54-G: Cracking the Nut: New Solutions to Address the Middle Market, 12 to 1:30 p.m. Speakers: Ron Jennette, President & CEO, Methodist Retirement Communities, The Woodlands, TX; Leslie Moldow, Principal, Perkins Eastman, San Francisco, CA; Brad Straub, Senior Vice President, Greystone, Irving, TX; Dan Hutson, VP, Communications & Marketing, be.group, Glendale, CA.
The LeadingAge Expo:
Visit Greystone at Booth No. 2624 at the following times:
12 to 3:30 p.m. on Monday, Oct. 31
12 to 3:30 p.m. on Tuesday, Nov. 1
9:45 a.m. to 12 p.m. on Wednesday, Nov. 2
See highlight’s from last year’s LeadingAge Annual Meeting and Expo in Boston:
The agenda is now available for The Greystone Event 2016, taking place July 13–15 at the Four Seasons Resort and Club Dallas at Las Colinas. Here’s a look at this year’s collection of topics relevant to today’s changing environment as well as speakers who have the experience and knowledge to address them:
Lead, Plan, Act: Become a Growing Provider in a Growing Industry
Wednesday, July 13
Thursday, July 14
Welcome and Introduction: Mark Andrews (Greystone)
The Shape of Things to Come? John Spooner (Greystone)
The Big Merger—Driving Mission and Leadership: John Cochrane (Cornerstone Affiliates), Randy Stamper (ABHOW)
Moving Intentionally, Advancing Intentionally: Diane Hood (Mary’s Woods at Marylhurst), Stuart Jackson (Greystone)
The Bigger Question: How to Serve the Middle Market: Brad Straub (Greystone), Robert Green (Greystone), Patt Brewster (Greystone)
Friday, July 15
Welcome and Recognizing Excellence—The 2016 Greystone Diamond Awards: Jim Knox (Greystone)
Why the For-Profits are not Afraid of Non-Profits and Why Non-Profits Should be Afraid of For-Profits: Mary Munoz (Ziegler)
Unraveling Health Care’s “Resident Centered” Puzzle—Design, Mix, Program and Price: Sue Plasterr (Greystone), Mindy Cheek (Greystone), Kristi Cavrich (Greystone)
Resident Pricing That Rocks: Tricia Mackin (Greystone), Matt Aubè (Greystone)
Selling New and Old—Expanding and Keeping Full: Mary Jane Fitts (Greystone), Sharon Hutson (Greystone), Teri Lock (Greystone)
Driving Organizational Strategic Thinking: Kassi Shaw (Greystone), Kevin Bedford (Greystone), Tom Keegan (Greystone)
Key Factors in Driving Success for Today’s Operating Communities: Harold Weyand (Greystone), Steve Ailey (Greystone), Andrew Leech (Greystone)
Closing Remarks: Mark Andrews (Greystone)
Contact us if you’re interested in attending The Greystone Event 2016. See highlights from last year’s Event, or see photos in the gallery below.
Mark your calendars for July 13–15 when The Greystone Event 2016 returns to the Four Seasons Resort and Club Dallas at Las Colinas. Each summer, The Greystone Event serves as a mid-year opportunity for senior living professionals to gather for education sessions, mutual learning, networking and social events. This year’s Event will be no different.
Sales Adventure is Greystone’s annual meeting and conference for community marketers from around the country. Each year’s Sales Adventure includes education sessions given by leading senior living professionals, small breakout groups and workshop-style time, networking opportunities and social events. Sales Adventure 2016, which starts this week, will be no different.
Here’s a look at the agenda for Sales Adventure 2016:
Thursday, April 28
General Session: Keynote Speaker (Dave Martin)
General Session: Inside Out: The Value of Self-Discovery in Leadership (Merna Smith)
General Session: Baker Communications (Baker Communications)
General Session: The Power of Words, Part 2 (Bruce Byers)
Independent Living Breakout Session: Recovering From Lead Fatigue (Bluespire Senior Living, Teri Lock)
Health Care Breakout Session: Stand Out Among the Clutter! (Mindy Cheek)
Independent Living Breakout Session: Capitalizing on Technology to Illuminate the “WOW” (Tricia Mackin)
Health Care Breakout Session: First Impressions Matter (Sharon Hutson)
Independent Living Breakout Session: Breaking Tradition: Selling to Savvy Seniors (Mary Jane Fitts)
Health Care Breakout Session: Peace, Love and Me: Getting Inside the Head of an Adult Child (Patt Brewster)
Friday, April 29
General Session: Keynote Speaker (AmyK)
General Session: Panel Discussion: Residents, Who and What Influences Their Decisions (ACI/Resident Panel)
General Session: Are You Up for the Challenge? (John Spooner)
See a special Sales Adventure message from keynote speak AmyK in using the video player below.
Greystone was proud to serve as host of Zone 3: Strategic Planning and Partnerships at the 2016 LeadingAge PEAK Summit. Over the course of one day, team members and guest speakers shared about what non-profit organizations are doing to prepare for the next generation of seniors and to ensure that their missions remain relevant and useful to their constituents.
Did you miss any of these six sessions? Fill out the information below to get video of and slides from Greystone’s sessions at the 2016 LeadingAge PEAK Summit:
Greystone hosted two important events at its Dallas-area offices this October — Sales School and the Annual Development Conference. These events are part of an ongoing effort to gather senior living professionals from different disciplines and different areas around the country to spend time sharing ideas and talking about how to improve at creating quality living environments for today’s seniors.
More than 50 senior living marketers met in October for the Greystone Sales School. Sales School is designed as an annual opportunity for both new and experienced marketers to spend time discussing what’s going on at their communities and learning about the latest trends and innovations in:
Opening a community
Adult child influencers
First impressions and visitor experience
Wait list options
This year’s Development Conference focused on one theme: How can we all work better together? Development of a senior living community includes a development consultant, architect, contractor, interior designer, engineer and many other professionals. As with any complicated process, there are roadblocks and challenges along the way. This year’s education sessions were focused more on dialogue among attendees and the objective of improving teamwork across the process.
Look for more content next month as these senior living development professionals continue to talk through ways to improve efficiency and effectiveness in their work. See photos from the Annual Greystone Development Conference in the gallery below.
Just four weeks from Sunday, the 2015 LeadingAge Annual Meeting and Expo begins in Boston, Mass. Join us Nov. 1–4 at the Boston Convention & Exhibition Center for learning, networking and a celebration of the non-profit senior living industry.
Connect with Greystone through the following opportunities:
Sunday, Nov. 1
General Session: The Intersection of Technology and Policy, 1 to 2:45 p.m.
As a LeadingAge Gold Sponor, Greystone will sponsor and introduce this discussion with Dr. Joseph Coughlin of MIT and Dr. Mark McClellan of the Health Care Innovation and Value Initiative and Brookings Institute. LeadingAge President and CEO Larry Minnix will facilitate.
Education Session 87-A: Connecting Students and Seniors to Enhance Life in CCRCs, 3:15 to 4:45 p.m. Faculty: Tim Mallad, First Vice President, Greystone; Abraham Pizam, Professor, Rosen College of Hospitality Management; Zan Reynolds, Executive Director of Real Estate, UCF Foundation, University of Central Florida; Paul Rosen, Volunteer Faculty, College of Medicine
Tuesday, Nov. 3
Education Session: Thriving in Today’s Senior Living Landscape, 3:30 to 5 p.m. Faculty: Mark Andrews, President and COO, Greystone; John Spooner, CEO and Vice Chairman, Greystone; Brad Straub, Senior Vice President, Greystone; an additional LeadingAge member
The LeadingAge Expo:
Visit Greystone at Booth No. 1319 at the following times:
12 to 3:30 p.m. on Monday, Nov. 2
12 to 3:30 p.m. on Tuesday, Nov. 3
9:45 a.m. to 12 p.m. on Wednesday, Nov. 4
See photos from last year’s LeadingAge Annual Meeting and Expo in the gallery below.
LeadingAge CEO, Larry Minnix, will join over 170 senior living industry leaders at the annual Greystone Event in Irving, Texas next month. He is scheduled to address the crowd and share his perspective on hot senior living issues and the future of LeadingAge. Mr. Minnix has 30+ years of experience in aging services and announced earlier this year his plan to retire at the close of 2015.
During a decade and a half guiding LeadingAge, Minnix burnished his reputation as a soft-spoken but powerful voice on aging-related issues. He helped reinvigorate and unify a diverse 6,000-member organization, while also championing upgrades for resident services, technology and applied research. We look forward to the insight he will bring to our conference July 8-10.