Greystone held its annual Development Conference this month at the La Cima Club in Irving, Texas. More than 60 senior living professionals representing 29 organizations gathered for two days of education and networking. This year’s education sessions included: State of the Niche, Risk Management 101, Mitigating and Managing Scheduled Risk, Risk Transfer From a Developer’s Perspective, From a Resident’s Perspective, Designing for Operational Effectiveness, Trends in Material and more.
Edgewood Summit’s Phase III expansion received its certificate of occupancy late last month. Located in Charleston, W.Va., Edgewood Summit includes 127 independent living units and 40 assisted living units. This expansion adds 18 memory support units and 20 skilled nursing beds, completing the continuum of care. Greystone is serving as development and management consultant at Edgewood Summit.
A group of 15 World War II and Korean War veterans who live at Aberdeen Heights traveled this week from St. Louis to Washington D.C. to visit war memorials. This journey is part of the Honor Flight program that transports war veterans from their homes to the nation’s capital so that they can “visit and reflect at their memorials.” The group from Aberdeen Heights is the largest from one location to participate in the St. Louis Honor Flight. See KSDK’s coverage in the video player below.
Aberdeen Heights is a continuing care retirement community in the St. Louis suburb of Kirkwood, Mo. Sponsored by Presbyterian Manors of Mid-America, Aberdeen Heights opened in 2011. Greystone served as development consultant on the project and is now serving as management consultant.
Learn more about Aberdeen Heights.
The Stayton at Museum Way has earned an Award of Excellence in the 2013 Assisted Living Federation of America Senior Living by Design competition. Sponsored by Senior Quality Lifestyles, The Stayton opened in fall 2011. It includes 181 independent living units, seven catered living units, 42 assisted living units, 20 memory support suites and 46 skilled nursing beds. D2 Architecture designed The Stayton.
Nine members of Methodist Retirement Communities’ marketing team visited Greystone last month for a full day of focused training. The curriculum included Greystone’s Mary Jane Fitts speaking about “Great by Choice,” Kathy DeLeon and Nicki Slanker of Arbor Oaks at Crestview speaking about the value of Life Care, Greystone’s Mary Krantz on leads, Greystone’s Mindy Cheek on creating a positive health care sales culture and a roundtable discussion on how to attract more interest from age- and income-qualified prospects.
“This gathering served as a customized sales training for MRC’s marketing team,” said Mary Krantz. “We covered marketing subjects related to all levels of care, and the participants reported ‘takeaways’ that they were able to successfully implement at their communities.”
Southwest Florida’s News-Press features Bunny and Lamar Oxford, residents of The Terraces at Bonita Springs, a new continuing care retirement community in Bonita Springs, Fla. Motivated by peace of mind, Life Care and other factors, they sold their 4,000-square-foot home in Naples and chose the CCRC lifestyle. On July 1 at 7:30 a.m., the Oxfords became the first residents to move into The Terraces.
The Terraces at Bonita Springs is sponsored by SantaFe Senior Living. According to the story, 72 of the community’s 144 independent living units are now filled. Greystone is serving as development consultant. Learn more about The Terraces at Bonita Springs.
In August, Senior Living Business Interactive played host to a webcast titled “International Development: Senior Care Opportunities Overseas.” This webcast addressed the growing worldwide senior population and the relative shortfall of senior housing to accommodate it. Greystone’s Mary Jane Fitts served as moderator for the webcast. She was joined by panelists Jim Moore of Moore Diversified Services, Brad Perkins of Perkins Eastman and Bill Petit of Merrill Gardens.
New photos show progress on two new buildings at The Terraces at San Joaquin Gardens, a continuing care retirement community in Fresno, Calif. Sponsored by American Baptist Homes of the West, San Joaquin Gardens is in the middle of a $120 million campus redevelopment. This redevelopment includes the new Milano building, which adds 86 independent living units to the campus. It also includes The Valencia, which adds new administrative and commons areas.
The final education session of The Greystone Event 2013 closed exactly one month ago. Since then we’ve shared Event highlights via text, photos and videos. In case you missed anything, here’s a rundown of our Event content followed by a gallery of Event photos:
Adult Child Influencer Panel
This year’s Event included adult children who had recently moved parents or in-laws into continuing care retirement communities. The panelists also work in the senior living industry, providing them a unique perspective from which to discuss their parents and the process of moving into senior living. Read the transcript and download a printable brochure.
10 Big Ideas
The Event included 10 education sessions spread across two days. Each session included senior living professionals addressing topics relevant to today’s providers. We compressed these 10 sessions (and hours of discussion) into a 7-minute video. Be sure to catch the secret to occupancy success, shared at the 4:19 mark. See our 10 Big Ideas video.
In a session on increasingly expectant seniors and how to design for their current and future needs, Greystone’s Stuart Jackson and Pat Gleason spoke about innovation and ideas for exceeding resident expectations. They asked the audience to text their own ideas for innovation. Stuart wrote last week about what the audience texted and how those responses align with big-picture best practices. Read Stuart’s post.
The Diamond Awards
On the Event’s final day, Greystone’s Rick Cumberland recognized the 2013 Diamond Award winners. Four communities earned Diamond Awards this year: The Buckingham in Houston; Edgemere in Dallas; Edgewood Summit in Charleston, W.Va.; and Querencia at Barton Creek in Austin, Texas. See the Diamond Awards presentation.
At this year’s Greystone Event, we posed this question: What is your big innovation? We know that residents are continually changing and that their needs and expectations are different than 10 years ago. Beyond a good meal and a good value, residents are looking for a better experience in a comforting environment. To keep up with this pace of change and exceed those expectations, we must find ways to innovate.
We know that the not-for-profit senior living providers are the best innovators. They are committed to serving seniors well, which naturally leads to innovation. We posed our question — What is your big innovation? — and you responded. Here’s a sample of what we received:
Hotel-like concierge floor spaces and services with private access;
Outdoor movie pavilion;
In-room dining, much like a hotel’s room service;
Resident programming that teaches seniors how to interface with new technologies like Facebook, Twitter and iPads; and
Times shares between related CCRCs.
These innovative ideas fit perfectly with the four guiding principles we shared at The Event:
Seek to create a lifestyle that is experiential and comforting at the same time.
Pursue innovation purposefully, seeking to create a competitive advantage that provides a true resident benefit.
Consider the whole person, both physically and intellectually, when designing innovative programs.
Think in in terms of evolution rather than revolution. The innovation trail is littered with pilgrims, face down with arrows in their backs. Use a measured and managed approach to balance risk and innovation.
Following these principles will enhance our service to current residents, create a competitive offer to prospective residents and better prepare us for the next generation of residents.
— Stuart Jackson, First Vice President, Planning and Finance