Stuart Jackson, First Vice President Planning/Finance, Greystone, will discuss “Reinventing for Relevance” at the LeadingAge Ohio Annual Conference and Trade Show August 27th from 8:00-9:30 AM.
In this presentation, he will explain how the many factors that make senior living a complex business are aligning to create favorable growth conditions and underserved markets are ripe for development. He will also address how proactive providers can seize this opportunity to increase market share and finance in the current environment projects that would accommodate the growing senior populations.
Click here to view the conference brochure.
It’s no secret the goal of every senior living community provider is to have 100% occupancy of its residences. And, with the guidance of Greystone, an Irving, TX-based senior living professional services consultancy, Moldaw Family Residences in Palo Alto, CA can now boast a full house.
Greystone sales, marketing and operations consultants, working with the leadership for Moldaw Family Residences, increased the occupancy rate at the community, nearly doubling it from just under 50% to 95% occupied and 100% of the apartment homes reserved.
“Reaching this milestone for the community didn’t happen overnight,” says Tim Mallad, Greystone’s first vice president for operations management services. “We were very strategic in our approach regarding outreach in the community to area older adults, as well as working internally with the entire Moldaw team on a variety of operational and marketing tactics.”
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In an industry that is rapidly evolving and expanding, leading senior housing providers are looking outside traditional avenues of recruitment to obtain the greatest and brightest candidates to fill key activity program and management roles. Cindy Smith, Greystone Human Resources Corporate Vice President, and other industry professionals, weighed in on new ways to recruit senior living talent.
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New photos show construction of East Ridge at Cutler Bay Retirement Village, a SantaFe Senior Living Community in Cutler Bay, FL. The $70 million expansion for Miami-Dade County’s only life care community will refresh residential service areas and add new memory support, assisted living, skilled nursing and a state-of-the-art rehabilitation center. Greystone is serving as development consultant.
See photos of East Ridge Retirement Village in the gallery below.
Click here for more information on East Ridge at Cutler Bay.
The rapid growth of the aging population provides the U.S. with a wealth of highly educated seniors who can continue to contribute to the economy, said economist Arthur Laffer.
Laffer, who first gained prominence during the Reagan administration as a member of President Ronald Reagan’s Economic Policy Advisory Board, spoke this week to over 240 senior living professionals at the Greystone Event.
The annual meeting of senior living professionals took place last week at the Four Seasons Resort and Club Dallas at Las Colinas.
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The economy is trending upwards, occupancy is stabilizing as the housing market rebounds, and demographics going forward couldn’t be better for the industry. CCRC operators are again thinking about growth—typically adding a memory care wing, merging with a like-minded organization, or affiliating with an outside agency or business: home health, hospice, pharmacy, adult day care, you name it. Times have changed, consumers are changing, and CCRC operators are changing, too.
The panel is comprised of: Susan Brecht (Moderator), President, Brecht Associates, Inc.; Dan Cinelli, Principal and Director, Perkins Eastman; Dan Hermann, Senior Managing Director-Head of Investment Banking, Ziegler and Stuart Jackson, First Vice President, Greystone. During this webcast, the panel will discuss:
- Why grow? Did the recession create demand?
- Does geography matter?
- What are CCRCs buying? Who are their partners?
- How are they financing their deals?
- What’s the new (next) look?
- How are resident contracts affected?
The webcast will take place Thursday, July 24, 2014, 1:00 pm ET. Click here to reserve your spot.
Economist, Dr. Arthur B. Laffer, addressed over 240 attendees at The Greystone Event, noting that while many providers are planning ahead for the amount of seniors expected to double by 2050. He emphasized the impact seniors have on the national economy as a whole as both powerful consumer and voter.
“Seniors are like everyone else, just older,” Laffer says. “They like to make money, the like to shun things they dislike — they may have different tastes in what they buy, but they’re buying. And they are incredibly important to the economy.”
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Greystone is proud to host its 34th annual Sales Adventure in Southlake, Texas! From over 80 organizations, Advertising and Marketing Professionals, Marketing Directors, Sales Counselors, Marketing Assistants, Community Relations Coordinators and other Marketing Department personnel are invited to spend the week learning, sharing and re-energizing! This conference features two days of sales related presentations, team-building activities and a high-energy Awards Dinner. Sales Adventure is held each year and is an excellent combination of education and motivation for sales teams. Mark your calendars to attend April 22-24, 2015.
Click here for more information.