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Gulf Coast Village Expansion 50 Percent Complete

See progress at Gulf Coast Village, where sponsor Volunteers of America is adding a new health care center to include 80 assisted living units and 48 memory support suites. A second phase of the project calls for redevelopment of the existing skilled nursing center, which will add 20 beds for a total of 105.

Construction is now 50 percent complete. About 120 workers are on site each day, with that number set to climb to 150 in the next two months. Work should end in January 2017 with occupancy set for March 2017. The Phase II skilled nursing redevelopment will begin following occupancy of Phase I.

Located in Cape Coral, Fla., Gulf Coast Village first opened in 1989. In addition to serving as development consultant on this expansion project, Greystone is also management consultant at GCV.

See construction images in the gallery below. Learn more about Gulf Coast Village.

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Update: See the Agenda for The Greystone Event 2016

The agenda is now available for The Greystone Event 2016, taking place July 13–15 at the Four Seasons Resort and Club Dallas at Las Colinas. Here’s a look at this year’s collection of topics relevant to today’s changing environment as well as speakers who have the experience and knowledge to address them:


Lead, Plan, Act: Become a Growing Provider in a Growing Industry


Wednesday, July 13

Welcome Reception


Thursday, July 14

Welcome and Introduction: Mark Andrews (Greystone)

The Shape of Things to Come? John Spooner (Greystone)

The Big Merger—Driving Mission and Leadership: John Cochrane (Cornerstone Affiliates), Randy Stamper (ABHOW)

Moving Intentionally, Advancing Intentionally: Diane Hood (Mary’s Woods at Marylhurst), Stuart Jackson (Greystone)

The Bigger Question: How to Serve the Middle Market: Brad Straub (Greystone), Robert Green (Greystone), Patt Brewster (Greystone)


Friday, July 15

Welcome and Recognizing Excellence—The 2016 Greystone Diamond Awards: Jim Knox (Greystone)

Why the For-Profits are not Afraid of Non-Profits and Why Non-Profits Should be Afraid of For-Profits: Mary Munoz (Ziegler)

Unraveling Health Care’s “Resident Centered” Puzzle—Design, Mix, Program and Price: Sue Plasterr (Greystone), Mindy Cheek (Greystone), Kristi Cavrich (Greystone)

Resident Pricing That Rocks: Tricia Mackin (Greystone), Matt Aubè (Greystone)

Selling New and Old—Expanding and Keeping Full: Mary Jane Fitts (Greystone), Sharon Hutson (Greystone), Teri Lock (Greystone)

Driving Organizational Strategic Thinking: Kassi Shaw (Greystone), Kevin Bedford (Greystone), Tom Keegan (Greystone)

Key Factors in Driving Success for Today’s Operating Communities: Harold Weyand (Greystone), Steve Ailey (Greystone), Andrew Leech (Greystone)

Closing Remarks: Mark Andrews (Greystone)


Contact us if you’re interested in attending The Greystone Event 2016. See highlights from last year’s Event, or see photos in the gallery below.

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Nakoma Sky Logo

Nakoma Sky: Coming to Greater Tucson in 2019

La Posada will soon grow its presence in Southern Arizona with the development of Nakoma Sky, a community planned for Oro Valley just north of Tucson. This new community’s budget is expected to be between $90 and $100 million, and it should open in 2019.

Nakoma Sky will include 218 independent living units, 24 assisted living units and 24 memory support suites in a 50,000-square-foot structure on a 70-acre campus. It will feature amenities like resident lounges, a library, a fitness center overlooking the Catalina Mountains, art studios, meeting spaces, a salon, dining and recreation venues as well as a 3,400-square-foot infinity pool.

Marketing of Nakoma Sky is underway with Greystone serving as marketing consultant. The community began taking deposits in March, and future residents have already secured 71 apartments.

In addition to Greystone serving as marketing consultant, La Posada has also brought on three: living architecture to design the community, Diversified Design and Construction to serve as contractor, Talley Associates to handle landscaping and THW Design to design the interior.

See renderings of Nakoma Sky in the gallery below.

Learn more about the Tucson area’s next senior living community.

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Marketing Team Members Recognized at Sales Adventure

Senior living marketers from around the country journeyed to Dallas last week for Greystone’s Sales Adventure 2016. These community-based professionals were welcomed by the Greystone logo in lights at the Omni Hotel in downtown:

For three days, attendees enjoyed education and breakout sessions, networking and social events. The highlight of each year’s Sales Adventure is an awards dinner held on Thursday night. Here’s a look at this year’s winners:


RHINO Award

Jill Coleman, The Westerly Residences at Wichita Presbyterian Manor

RHINO - Jill Coleman - Westerly

Janine Short, The Barrington of Carmel

RHINO - Janine Short - Barrington

Penny Hurst, The Barrington of Carmel

RHINO - Penny Hurst - Barrington


Senior Living Counselor of the Year

Dianne Larivee, Deerfield


Marketing Community of the Year

Querencia at Barton Creek (Marketing Team Members: Jill Conant, Phillip Taylor, Joan Ford, Marcia Lang, Lauren Struby)

Marketing Community of the Year - Querencia


Admissions Coordinator of the Year

Kathy Wheeler, Gulf Coast Village


Admissions Director of the Year

Rochelle Humphrey, The Plaza at Edgemere

Admissions Director of the Year - Rochelle Humphrey - Edgemere


Health Services Sales Counselor of the Year

Brittany Middleton, The Plaza at Edgemere

Health Services Sales Counselor of the Year - Brittany Middleton - Edgemere


Newcomer of the Year

April Dillon, Sales Counselor, The Buckingham

Newcomer of the Year - April Dillon - The Buckingham


Marketing Assistant of the Year

Nikki Meeker, Senior Living Coordinator, The Barrington of Carmel

Marketing Assistant of the Year - Nikki Meeker - Barrington


Sales and Marketing Director of the Year

Vanessa Curtright, Edgemere

Sales and Marketing Director of the YearCurtright


Blue Sky Sales Team of the Year

The Westerly Residences at Wichita Presbyterian Manor (Sales Team Members: Jill Coleman, Caren Remmers, Chrissie Ammann, Samantha Skaggs)

Blue Sky Sales Team of the Year - The Westerly


Operational Sales Team of the Year

The Amsterdam at Harborside (Sales Team Members: Sarah Gilroy, Erika Osbeck, Shannon Volin, Elaine Lucchesi)

Operational Sales Team of the Year - Sarah Gilroy - Amsterdam


Congratulations to all of this year’s nominees and winners! See more photos from Sales Adventure 2016 (and its 80s-style extravaganza) in the gallery below.

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The Terraces of Boise

The Terraces of Boise Captures Mayor’s Choice Award

The Terraces of Boise first opened last summer, and it’s already making an impression on new residents and the community at large. Each year, the city of Boise partners with the Idaho chapter of the Building Owners and Managers Association (BOMA) for the Building Excellence Awards. As part of the 2016 honors, The Terraces was selected as the Mayor’s Choice Award winner.

Sponsored by American Baptist Homes of the West, The Terraces is a continuing care retirement community that includes 161 independent living units, 40 assisted living units, 24 memory care suites and 48 skilled nursing beds. It welcomed its first residents in late July 2015.

Greystone’s Bud Green, who served as part of the development team for this project, recently shared his thoughts on the community:

“Many years ago, planning began on The Terraces of Boise on behalf of ABHOW. To now see the initial vision refined into a completed senior community is a joy and very satisfying for all the people involved in making this community a reality. The Terraces of Boise can now serve the seniors of Boise with quality care in an environment that provides many social opportunities for residents and their families. ABHOW will now be able to perpetuate their long history of service to seniors, but now from the significant community asset called The Terraces of Boise.”

The Mayor’s Choice Award will be officially given at the Building Excellence Awards luncheon on May 19. Click the image below to see the handout that lists and describes each winner.

See video and photos of the community.

Learn more about The Terraces of Boise.

2016 Building Excellence Awards