Coming in July: The Greystone Event 2016

Mark your calendars for July 13–15 when The Greystone Event 2016 returns to the Four Seasons Resort and Club Dallas at Las Colinas. Each summer, The Greystone Event serves as a mid-year opportunity for senior living professionals to gather for education sessions, mutual learning, networking and social events. This year’s Event will be no different.

Contact us if you’re interested in attending The Greystone Event 2016. See highlights from last year’s Event using the video player below, and read more in our follow-up from the 2015 gathering.


See What’s Happening at Sales Adventure 2016

Sales Adventure is Greystone’s annual meeting and conference for community marketers from around the country. Each year’s Sales Adventure includes education sessions given by leading senior living professionals, small breakout groups and workshop-style time, networking opportunities and social events. Sales Adventure 2016, which starts this week, will be no different.

Here’s a look at the agenda for Sales Adventure 2016:

Thursday, April 28

General Session: Keynote Speaker (Dave Martin)

General Session: Inside Out: The Value of Self-Discovery in Leadership (Merna Smith)

General Session: Baker Communications (Baker Communications)

General Session: The Power of Words, Part 2 (Bruce Byers)

Independent Living Breakout Session: Recovering From Lead Fatigue (Bluespire Senior Living, Teri Lock)

Health Care Breakout Session: Stand Out Among the Clutter! (Mindy Cheek)

Independent Living Breakout Session: Capitalizing on Technology to Illuminate the “WOW” (Tricia Mackin)

Health Care Breakout Session: First Impressions Matter (Sharon Hutson)

Independent Living Breakout Session: Breaking Tradition: Selling to Savvy Seniors (Mary Jane Fitts)

Health Care Breakout Session: Peace, Love and Me: Getting Inside the Head of an Adult Child (Patt Brewster)

Friday, April 29

General Session: Keynote Speaker (AmyK)

General Session: Panel Discussion: Residents, Who and What Influences Their Decisions (ACI/Resident Panel)

General Session: Are You Up for the Challenge? (John Spooner)

See a special Sales Adventure message from keynote speak AmyK in using the video player below.

See a recap and photos from Sales Adventure 2015.

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ABHOW’s The Terraces at Los Altos Earns Industry Honor

Senior Housing News has announced the winners of the 2015 SHN Design Awards, and ABHOW’s The Terraces at Los Altos has been named Best Repositioning.

Located in Los Altos, Calif., The Terraces was first developed in the mid-20th century under the name Pilgrim Haven. About 15 years ago, ABHOW decided that the community needed refreshing. It renamed Pilgrim Haven as The Terraces at Los Altos in 2010, and ground broke on a significant repositioning project in 2012 — with Greystone serving as development consultant.

Read the feature from Senior Housing News to get an in-depth look at the repositioning of this ABHOW community and the motivations behind the project.

Learn more about The Terraces at Los Altos.

See photos of the finished repositioning in the gallery below.



Santa Marta’s Phase II Takes Shape

New assisted living, memory support and skilled nursing units, plus new commons areas, are under construction at Santa Marta, a continuing care retirement community in Olathe, Kan. Sponsored by the Archdiocese of Kansas City in Kansas, Santa Marta first opened in 2007. Its early success and strong reputation in the market created demand that necessitated this Phase II expansion. Here’s a look at where construction stands:

Assisted Living and Memory Support

The new assisted living and memory support space is part of a three-story structure whose first floor will be used as basement storage. The second floor includes 12 memory support units, each 356 square feet, as well as a sunroom and multi-purpose room. The third floor includes eight assisted living units, available in four different unit types. The assisted living floor also includes a multi-purpose space.

Construction crews are currently installing roof framing and trusses on this new three-story structure. All exterior windows have been installed, and, once the roof is complete, interior mechanical, electrical and plumbing installation will begin. Completion of this new structure is expected in December 2016.

Skilled Nursing

The skilled nursing addition includes 18 private units. Residents choose from among four unit types that range in size from 283 to 311 square feet. Commons areas in this new skilled nursing space will include a chapel, multi-purpose room, dining room, TV room and administrative offices.

Currently, interior mechanical, electrical and plumbing systems are being installed, along with interior drywall and exterior masonry. The roof is complete and all exterior windows are installed. Full completion is expected in November 2016.

Renovation of Existing Spaces

Santa Marta’s Phase II isn’t limited to expansion. As part of the project, the community will renovate existing skilled nursing and memory support dining spaces to make room for more seating. Santa Marta will also renovate its existing physical therapy space to enhance capacity. Renovation of these spaces will begin in summer 2016 and end in December 2016.

Greystone is serving as development consultant at Santa Marta, in addition to its responsibilities as marketing and management consultant. See construction photos taken March 24 in the gallery below. Learn more about Santa Marta.

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The 2016 ZGES Survey: Insights From Senior Living Executives

The 2016 Ziegler Greystone Executive Symposium welcomed senior living leaders from around the country March 2 to 4 in New Orleans, La. This year’s event addressed current and relevant trends and topics including:

  • Transforming Business Models
  • Accessing Capital to Finance Change
  • Repositioning for Comparative Advantage
  • Creating Urgency in Marketing
  • Mission-Driven Business Outcomes
  • Planning for Growth
  • More

In addition to these sessions, attendees took part in the annual ZGES Survey of Industry Trends. This survey seeks to capture the current mood of non-profit providers, including what their organizations are doing in response to their local environments. It’s always fascinating to see how the responses change year-over-year, providing a look at the trajectory of senior living as given by top executives from leading organizations.

Here are a few key findings from this year’s survey:

The Respondents: 23 organizations completed a survey, including 14 single-site organizations and one that has yet to develop a community.

Economic Outlook: 41 percent of respondents are more optimistic about the economic outlook compared to last year, while 55 percent remain unchanged in their optimism.

Real Estate Market: 17 of 23 respondents see the real estate market as strong, while three see it as excellent.

Sales Incentives: 59 percent of respondents are continuing with existing sales incentives, while 27 percent have scaled back. By comparison, only 10 percent of respondents had scaled back sales incentives in 2015.

Current Threats: The most significant threats as seen by these providers are the regulatory environment and reimbursement changes, followed by for-profit competition and operating costs.

For-Profit Competition: 78 percent of respondents indicate that for-profit investment in their markets has increased from last year.

Occupancy Concerns: Providers are less concerned about independent living occupancy and more concerned about assisted living and memory support occupany.

Succession Planning: 78 percent of respondents anticipate succession in the next 10 years, but 57 percent of respondents currently have no succession plans in place.

Growth Plans: 21 of 23 respondents are currently planning a redevelopment or expansion.

Growth Readiness: 12 of 23 respondents say they are actively planning for new opportunities and that their boards are ready, while 8 of 23 are currently focusing on existing campuses.

Types of Growth Initiatives: 19 of 23 organizations are considering multiple growth initiatives.

The Next Three Years: In the next three years, 10 respondents are looking at new development, 16 at expansion of an existing campus, and 10 at redevelopment of an existing community.

Investment Constraints: Access to a quality site and capital market requirements are the most common constraints to investment, followed by staff time and pre-finance funding.

Contact us if you’d like to participate in the 2017 Ziegler Greystone Executive Symposium.

See the full presentation report of this year’s survey findings.

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