Greystone Hosts Sales School, Development Conference

Greystone hosted two important events at its Dallas-area offices this October — Sales School and the Annual Development Conference. These events are part of an ongoing effort to gather senior living professionals from different disciplines and different areas around the country to spend time sharing ideas and talking about how to improve at creating quality living environments for today’s seniors.

Sales School

More than 50 senior living marketers met in October for the Greystone Sales School. Sales School is designed as an annual opportunity for both new and experienced marketers to spend time discussing what’s going on at their communities and learning about the latest trends and innovations in:

  • Referrals
  • Opening a community
  • Development cycles
  • Customer profiles
  • Adult child influencers
  • First impressions and visitor experience
  • Lead management
  • Wait list options
  • Digital inquiries
  • Anticipating objections
  • Much more

Development Conference

This year’s Development Conference focused on one theme: How can we all work better together? Development of a senior living community includes a development consultant, architect, contractor, interior designer, engineer and many other professionals. As with any complicated process, there are roadblocks and challenges along the way. This year’s education sessions were focused more on dialogue among attendees and the objective of improving teamwork across the process.

Look for more content next month as these senior living development professionals continue to talk through ways to improve efficiency and effectiveness in their work. See photos from the Annual Greystone Development Conference in the gallery below.

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SantaFe’s East Ridge Opens New Health Center

SantaFe Senior Living has opened the new health center at East Ridge at Cutler Bay, its 53-year-old senior living community serving the Miami area. The addition, called “Three Palms,” features new assisted living, memory support, skilled nursing and rehabilitation units.

Change at East Ridge emerged from a dialogue between SantaFe, East Ridge management and existing residents.

“Residents formed a task force and conceived a new philosophy based on ‘Choice and Change,’ which focused on services and care that they would want should, and if, they needed the services in skilled nursing, assisted living and memory care,” said East Ridge Director of Sales Rick Drew, who is quoted in a Cutler Bay News story. “The new direction of Three Palms focuses on resident-centered living whereby the resident is empowered to direct what they want and when. Always at the core is what the resident wants.”

The new units breakdown as follows:

  • 90 private assisted living apartments
  • 31 private memory support suites
  • 74 private skilled nursing rooms

Greystone is serving as development consultant at East Ridge. Learn more about East Ridge at Cutler Bay and its new services. See the latest aerial construction photos in the gallery below.

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SQLC Surpasses $1 Billion in Project Financing

Senior Quality Lifestyles Corporation (SQLC) celebrated a significant milestone this fall when it surpassed $1 billion in project financing. This achievement is even more remarkable considering SQLC was founded in 1999, making it a relative newcomer in the non-profit senior living industry.

“We understand that success in senior living revolves around more than a bottom line; it revolves around creating a culture of caring and excellence that you would envision your aging parents to experience,” SQLC President and CEO Charles Brewer said in a press release. “As a nonprofit, we are able to reinvest in our residents’ life experiences and continue to create environments that are not only physically appealing and secure, but financially secure as well.”

SQLC’s operating communities include:

  • Edgemere (Dallas, TX)
  • The Buckingham (Houston, TX)
  • Querencia at Barton Creek (Austin, TX)
  • The Stayton at Museum Way (Fort Worth, TX)
  • Mirador (Corpus Christi, TX)
  • The Barrington of Carmel (Carmel, IN)

Greystone serves as development, marketing and management consultant at each of the projects listed above. See photos of these communities in the gallery below.

Learn more about Senior Quality Lifestyles.


Edgemere (Dallas, TX)


The Buckingham (Houston, TX)


Querencia at Barton Creek (Austin, TX)


The Stayton at Museum Way (Fort Worth, TX)


Mirador (Corpus Christi, TX)


The Barrington of Carmel (Carmel, IN)


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LeadingAge 2015: Five Busy Days in Boston

The 2015 Annual Meeting in Boston was the most highly attended Annual Meeting in organization history, and Greystone took advantage of the many opportunities to connect with LeadingAge members, strategic partners, staff members and others on hand.

Read below about these five busy days in Boston, or see a brief highlight video.

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What Keeps You Up?

As a LeadingAge Gold Partner, Greystone participated in a meeting of the LeadingAge Board of Directors on Saturday afternoon. At that meeting, we were asked to spend a few moments describing what keeps us up at night — that is, what pressing industry issue should LeadingAge members be addressing?

Greystone President Mark Andrews described a need to embrace an accelerated pace of change. As the economy improves and demographics become more and more compelling, senior living will be swarmed by providers looking to take advantage. Non-profits must be prepared to act, expand their footprints and perpetuate their missions.

Take the Word ‘Retirement’ Out of Retirement

Greystone also introduced the Sunday afternoon General Session, which featured Drs. Joseph Coughlin and Mark McClellan discussing “The Intersection of Technology and Policy.”

Mark Introduction

As an introduction to this conversation, Mark Andrews and LeadingAge Board Chair David Gehm spoke about the need to reframe senior living by taking the term “retirement” out of retirement. Here’s a brief transcript of the thoughts Mark Andrews shared:

We were just talking about taking the word “retirement” out of retirement — which sounds odd until you think about it.

See, at Greystone, we have had the privilege of witnessing how seniors’ interests have changed over the past 30 years. In that time, we’ve noted seniors’ intensity to stay active and engaged. Retirement is not a passive activity, but the word retirement makes it seem so.

The words “supportive” and “care” need to be readdressed as well. We want to enable, not support.

Today’s seniors are far different from those we all served 30 years ago. A lifestyle of golf, a passive activity schedule and supportive care does not cut it. Today’s seniors demand more. They don’t see themselves as “retired from life.” They view themselves as productive, engaged, with a lot to contribute.

It’s been an honor to work with many LeadingAge members, more than 500 through Greystone’s 30-plus years of service. And today, as we collaborate with members to help plan, expand, market and operate quality living environments, we’re spending a great deal of time thinking through how we can innovate to provide environments today’s seniors will want and that will give LeadingAge members a competitive advantage and solid outcomes.

These seniors are our market, and we as an industry must improve our messaging, design and person-centered models to be part of the engaged, purposeful and experience-filled lifestyles seniors want and expect. The word “retirement” simply does not fit.

Technology is sure to be a big part of life for new generations of senior, which is one of the reasons why we at Greystone are so excited to be a part of this session.

Connecting Students and Seniors

Greystone’s Tim Mallad and Sue Plasterr took the stage Sunday afternoon as part of an education session titled: “Connecting Students and Seniors to Enhance Life in CCRCs.” This session also included three representatives from the University of Central Florida: Zan Reynolds from the UCF Foundation, Dr. Abraham Pizam from the Rosen College of Hospitality, and Dr. Paul Rosen from the College of Medicine.

The idea of university-based senior living communities is an emerging industry trend, and this session addressed the following:

  • How a major university and developer are working together to reshape the CCRC experience
  • How university faculty, staff and students engage seniors in the CCRC to mutually expand their knowledge and intellectual pursuits
  • How university-based research and resources benefit wellness and health services programs in the CCRC

Greystone and UCF are working together to develop Legacy Pointe, a CCRC planned for the Orlando area.

Launching the Business Strategy Council

This year’s Annual Meeting & Expo also marked the first-ever gathering of the LeadingAge Business Strategy Council. Made up of representatives from LeadingAge member organizations and Gold Partners, the Business Strategy Council will create a forum for sharing expertise, provide business intelligence and best practices to LeadingAge members, offer strategic guidance to LeadingAge staff, and help position LeadingAge as the leading expert in the senior living industry.

Greystone’s Mike Lanahan is serving as the co-chairman of the Business Strategy Council in 2016, along with Christie Hinrichs of Tabitha Health Care. Members of the Business Strategy Council used this first meeting to discuss pressing issues in the industry and ideas for how the Council can help members address these issues.

Thriving in Today’s Senior Living Landscape

One theme repeated over and over at the first Business Strategy Council meeting was this: Non-profit senior living providers need to share ideas and work together to maintain relevance and achieve progress. With that in mind, Greystone’s John Spooner, Mark Andrews, Stuart Jackson and Brad Straub took the stage for a Tuesday afternoon education session focused on current trends and best practices.

Stuart Session

Titled “Thriving in Today’s Senior Living Landscape,” this session shared how a diverse group of non-profit providers are choosing to grow in their respective markets. From single-site campuses to regional organizations to non-profits operating throughout the country, these senior living providers are choosing to expand their missions using methods that best suit their unique circumstances and needs. See a copy of this presentation.

See video highlights from the 2015 LeadingAge Annual Meeting & Expo.

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Video: Scenes From the LeadingAge Gathering in Boston

Few cities can match Boston as an appropriate venue for the LeadingAge Annual Meeting & Expo. Boston is a place of new ideas and learning — a place where people challenge themselves.

And at the 2015 Annual Meeting, there were new ideas shared by industry leaders, mutual learning among peers, and senior living professionals challenging themselves to find innovative ways to approach non-profit missions.

At Greystone, we were honored to take part in this gathering. In hopes of continuing the dialogue started in Boston, we announced an upcoming series of white papers titled, “The CCRC Evolution.”

You can sign up to receive copies of these white papers, and you can see scenes from the 2015 LeadingAge Annual Meeting & Expo using the video player below.

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