Print

Event Recap: Sales Adventure 2015

Nearly 150 marketing directors, sales counselors, resident counselors, agencies and senior living executives descended upon Southlake, Texas this month for Sales Adventure 2015. The event focused on helping communities connect with prospective residents across every phase of the sales cycle. In addition to the insightful content, Sales Adventure kept its reputation as one of the most enjoyable events in senior living with two nights of Great Gatsby-themed activities (scroll on for pictures).

General Session and Breakouts

“Treat contracts as assets. Help your prospects protect what they have.”
– John Spooner

Greystone Vice Chairman and CEO John Spooner opened with a wide-ranging and insightful address, Storytelling Sells. He encouraged the audience by reminding them they’re the experts on senior living in a sales engagement, and implored them to use the knowledge to break through to seniors and their families.

To underline his point about the benefits continuing care retirement communities (CCRC) bring to residents, he asked for the consistent feedback the audience hears from residents. In unison, the audience responded ‘I should have done this sooner.’

“They buy you before they buy the community.”
– Bruce Byers, Senior Vice President – Marketing Services, Greystone

The General Session also delved into the advantages of Medicare, how to recognize behavioral styles and spot visual cues in the sales process, the power of words, the “Silver Tsunami,” cross-selling strategies and Greystone’s new Pinnacle service program.

Sales Adventure 2015

We welcomed Lisa LeMaster and AmyK for guest keynotes. An accomplished public relations and crisis communications guru, Lisa provided tips for navigating negative publicity. “You’re co-dependent on your online reputation,” she told the audience.

AmyK delivered an impassioned, energetic keynote about igniting brilliance in sales. She discussed how to define an ideal client relationship, how to keep a prospect’s attention and what you should be thinking about when approaching a potential new customer.

The General Session closed with an inspiring panel featuring residents of The Stayton at Museum Way. Breakout sessions including digital lead management strategies, effective sales leadership, the relationship between marketing and healthcare operations, adult child influencers and more.

Awards Celebration

Greystone works with some of the best and brightest sales and marketing professionals around the country. Each year, we are excited to present a few of the most accomplished with awards. Congratulations to all our nominees and winners!

Rhino Awards

  • Janine Short – The Barrington of Carmel
  • Jill Coleman – The Westerly Residences
  • Cindy Paige – Aberdeen Heights
  • Lisa Fosnaugh – The Barrington of Carmel

Senior Living Counselor of the Year

  • Sarah Gilroy – The Amsterdam at Harborside

Marketing Community of the Year

  • The Terraces at Bonita Springs
    • Amy English
    • Jenna Drese
    • Jamie Fox

Admissions Coordinator of the Year

  • Kathy Wheeler – Gulf Coast Village

Clinical Liaison/Community Outreach Manager of the Year

  • Marcia Lang – Querencia at Barton Creek

Health Services Sales Counselor of the Year

  • Susie Hermann – The Barrington of Carmel

Newcomer of the Year

  • Nikki Meeker – The Barrington of Carmel

Marketing Assistant of the Year

  • Kate Davison – Santa Marta

Sales & Marketing Director of the Year

  • Julio Macias – Greenfields of Geneva

Blue Sky Sales Team of the Year

  • The Westerly Residences
    • Jill Coleman
    • Caren Remmers
    • Samantha Skaggs

Operational Sales Team of the Year

  • Montereau
    • Jane Carlson
    • Andy Eckstein
    • Mike Merrill
    • Tinesa Siebert
    • Jamie Townsend

Sales Adventure 2015Sales Adventure 2015Sales Adventure 2015Sales Adventure 2015Sales Adventure 2015Sales Adventure 2015

sm-terracesboise

Construction Update: Terraces of Boise

When the Terraces of Boise opens this summer, it will become Idaho’s first and only life care community. New construction photos show the progress of the community’s first two phases.

Set to open in July, Phase I of the community will include 68 independent living apartments and 12 duplexes. Phase II will add 81 independent living apartments, 40 assisted living apartments, 24 memory support units and 48 skilled nursing rooms. Phase II is scheduled to be open to residents in January 2016.

Phase I IL apartment

Phase I IL duplexes

Phase I IL apartment

Phase I IL apartments

Phase I IL apartment

Phase I IL apartment

Phase II IL apartment

Phase I IL apartments

Phase II skilled nursing

Phase II skilled nursing

Phase II assisted living room

Phase II assisted living room

Greystone is working on the Boise project with American Baptist Homes of the West, AG Architecture, Marlo Interiors, Faulkner Design Group, Alpha Com Systems, Petra and CSHQA.

Print

Greystone featured on upcoming industry panels

Join Greystone at the following industry conferences, where you can see our team speak on trends in growth, marketing, service, resident needs and more.

LeadingAge Illinois

Leveraging Data, CRM and Marketing Automation to Drive Higher Occupancy
April 29, 3:30 – 4:30 p.m.
Learn how to implement a customer relationship strategy that engages your customers throughout the sales cycle, and how to be smarter about analyzing leads to drive efficiency. Hosted by Tricia Mackin, Greystone vice president of marketing services, and GlynnDevins.

Room for Growth: Trends in Developing and Designing Senior Communities
April 30, 8:45 – 10:15 a.m.
Discuss the latest trends in developing a senior living community, explore the newest financing options, and understand the role site planning and design play in the overall customer experience. Hosted by Mark Shegon, Greystone corporate vice president of development services, and Hitchcock Design Group.

New Campus Development and Significant Expansions
May 1, 7:30 – 8:30 a.m.
Hear about successful projects from around the country and examine innovative marketing, planning, design and service strategies that can maximize resident satisfaction and optimize your financial performance. Hosted by Brad Straub, Greystone senior vice president of planning and finance, Ziegler and Sawgrass Partners.

LeadingAge California

Finance and Development: Staying Relevant in the Ever-Changing Marketplace
May 4, 9 a.m. – 1 p.m.
Learn from innovative case studies from the west coast and around the country, and gain insight into the capital markets for new development, expansion and repositioning. Hosted by Brad Straub, Stuart Jackson, Greystone senior vice president of planning and finance, and Ziegler.

LeadingAge Texas

Reaching the Pinnacle: A New Standard for Service Excellence
May 18, 10:30 a.m. – Noon
Discover the positive impact you can make with Pinnacle, the new service standard from Greystone that redefines how communities approach hospitality. Hosted by Rick Cumberland, Greystone senior vice president of operations management services, Tim Mallad, Greystone first vice president of operations management services, and The Buckingham.

I’ll Stay Awhile: How Resident Longevity Impacts your Business Model
May 18, 2 – 3:30 p.m.
Take an in-depth look at how resident longevity has impacted the business models of four communities and the lessons they’ve learned along the way. Hosted by Tim Mallad, Steve Ailey, Greystone corporate vice president of financial management services, Sharon Hutson, Greystone vice president of marketing services, and Edgemere.

LeadingAge New York

Reaching the Pinnacle: A New Standard for Service Excellence
May 20, 2 – 4 p.m.
See description above. Hosted by Rick Cumberland, Tim Mallad and The Woodlands at Furman.

jkv-sm

Construction Update: John Knox Village

Development is well underway at John Knox Village, which recently unveiled renderings of its new Courtyards expansion project. These images show progress on the Courtyards as of March.

John Knox Village March 2015 John Knox Village March 2015 John Knox Village March 2015 John Knox Village March 2015

The new four-story Courtyards independent living apartment building will add 52 urban/loft-style units. The new Courtyards commons building will add 10,000 square feet of amenity space. New features will include a theater, salon and dining room, which can be seen in the renderings. The Courtyards represent Phase I of a $90 million renovation and expansion project.

jkv-sm

John Knox Village Reveals Glimpse at Future

The future vision of John Knox Village (JKV) is starting to come into focus. The CCRC in Lee’s Summit, Mo., has unveiled renderings for its new Courtyards addition.

The new four-story Courtyards independent living apartment building will add 52 urban/loft-style units. The new Courtyards commons building will add 10,000 square feet of amenity space. New features will include a theater, salon and dining room, which can be seen in the renderings.

JKV Courtyard JKV Dining JKV Salon JKV Theater

The Courtyards represent Phase I of a $90 million renovation and expansion project. Phase II, the Meadows, will add 112 apartments to go with approximately 25,000 square feet of commons space. The Meadows will have new dining areas, a pub, an auditorium, a fitness and wellness area and more. The Meadows apartment units will also feature wonderful views of the golf course lake and Westminster Meadow.

The project architect is SFCS, and the interior designer is Studio Six5.