The Terraces at Bonita Springs Holds Grand Opening

The Terraces at Bonita Springs recently held its official grand opening in Bonita Springs, Fla. Sponsored by SantaFe Senior Living, The Terraces is a continuing care retirement community that includes 144 independent living units, 48 assisted living units, 40 memory support units and 40 skilled nursing beds. Bonita Springs Mayor Ben Nelson and Christine Ross, CEO of the Bonita Springs Chamber of Commerce, attended the grand opening ceremony. Read more and see a photo from The Terraces’ grand opening.

“The Terraces is a first-class organization and a wonderful addition to our city,” said Mayor Nelson. “It’s a great source for jobs, will provide excellent services to people and boost the local economy.”

“It’s been a labor of love for the entire team that has worked to bring this community to life,” said Troy Hart, president of SantaFe Senior Living. “We’re so happy the greater community has embraced us and appreciate the incredible support we’ve received from city and county officials. We are energized by our mission to ‘enrich the life of each senior we serve’ and look forward to making a difference in southwest Florida.”

As of the grand opening ceremony, 92 of The Terraces’ apartments were occupied. Greystone served as development and marketing consultant.

Read more from the grand opening press release.

Bonita Springs Grand Opening


Health Care Corner: Meeting Needs in an Evolving Environment

In preparation for a recent presentation I was to give on the topic of health care marketing, I had opportunity to contemplate the ways health care marketing strategies are changing in response to the changing senior population served by an array of health care providers.

As providers, we’ve had to learn how to meet the growing needs and expectations of seniors with fewer resources, and while not compromising our competitive edge. Quality of care is the “golden standard” for reimbursement and referral sources. However, for prospects and adult children, it’s an emotion-driven decision, often occurring in a time of crisis.

Our customers are savvy and educated, using available services and resources to keep seniors at home as long as possible. More and more they are not considering a senior living setting until there is a health crisis, or a physical need that can no longer be met by in-home services.  They’re doing what they can to survive at home, while we strive to find ways to show them how they can thrive in a senior living community.

A survey of adult children recently conducted in one market revealed that cost, location and quality of life were the most important things to them when in need of assisted living services.  Of these three, quality of life is the most subjective to try to sell; it’s highly personal and emotionally driven.

So, as our efforts to educate, serve, and support aging seniors and their families continue to evolve, a strong partnership and strategic alignment between the trifecta of marketing, operations and clinical services holds increasing importance as three key areas come into focus:

  1. Quality of care and life, with a meaningful value proposition
  2. Ongoing customer education among all audiences
  3. Broad social and wellness programming within the community

I encourage each community to evaluate your trifecta; are you aligned not just to serve your existing residents, but to reach out to those who need you and help them thrive, whether they recognize it at this time?

—Sharon Hutson, Senior Manager, Marketing Services

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El Castillo Expansion Nearing Completion

New photos show progress on expansion at EL Castillo Retirement Residences, a CCRC in Santa Fe, N.M. The expansion adds seven new assisted living apartments, 11 memory support units and space for 12 new skilled nursing beds. Fourteen semi-private nursing beds will be converted into seven private beds. Greystone is serving as development consultant.

See photos of construction at El Castillo in the gallery below. Learn more about El Castillo.

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Greystone at the 2014 LeadingAge Annual Meeting & Expo

We were pleased to participate in this year’s LeadingAge Annual Meeting & Expo in Dallas. This year’s event reflected the renewed spirit that has become so evident in our industry. The housing market is gaining momentum. The economy is improving. Prospective residents are optimistic. We have reason to be excited about the future of senior living. See highlights from the 2014 LeadingAge Annual Meeting & Expo in the video player below.

This year’s educational sessions reflected that same sense of excitement. Greystone team members were honored to serve as faculty for six presentations — each focused on sharing ideas for capturing this moment of opportunity. We want to share with you information on two of the topics we addressed: growth strategies and adult child influencers.

Click on the icons below to download two brochures. The first describes how three continuing care retirement communities have used small expansions to gain market share and successfully grow their missions. The second includes thoughts from senior living and hospitality professionals who recently moved parents into CCRCs.

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We look forward to joining you at the 2014 LeadingAge Annual Meeting & Expo taking place next October 19 to 22 in Nashville, Tennessee. In the interim, we would welcome the opportunity to discuss your organization and community goals or the senior living industry at large. Click here to contact us.

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